Pay Less, Play More. The opportunity to take a swing at Pigeon Forge Zip Lines comes at a much smaller cost than it would to spend the day at an amusement park. So often, even after paying a hefty sum at the door, theme parks will require that you pay per ride, pay to play games, or pay for different conveniences.
You have probably read lots of ‘Trends for 2016’ articles already but these are different. We've cut out the jargon and buzzwords, moved beyond the conceptual and theoretical, all to give you a thought-provoking practical tool to help you and your teams with plans and opportunities for 2016.
HROON 42 delicatessen and café - a place for everyday Heroes!ANTONIA SKARAKI
An everyday hotspot for small producers to share their distinguished goods and unique experiences! Warm, inviting colors and skillful rhymes feature the values of family tradition and community bonding, the love for our homeland, as well as the admiration for everyday heroes. A must-see contemporary design for a traditional lodge dedicated to the braves of our times! The logo is modern yet vintage, with the character of an elder gentleman who represents the knowledge the wisdom and the craftsmanship.
As Halloween becomes the 3rd biggest seasonal retail event, creative agency for retailers and brands, True Story, has gathered the spookiest campaigns and products from the UK high streets. We hope it doesn't keep you awake at night!
Åbning - Branded Commerce '19 - Hosted by CreunaCreuna
Åbningspræsentation af Kristoffer Okkels på konferencen Branded Commerce '19, som Creuna var værter for den 18/5-19. En indflyvning til fem grunde til, at Branded Commerce er mere aktuelt end nogensinde før.
Sara Alvad - Branded Commerce '19 - Hosted by CreunaCreuna
Et perspektiverende indlæg fra Sara Alvad, Brand & Communications Lead hos Creuna, om hvorfor brand og commerce er en had/kærligheds-historie. Præsenteret på konferencen Branded Commerce '19, som Creuna var været for den 18/6-19.
Crafted By - Branded Commerce '19 - Hosted by CreunaCreuna
Oplæg af Bo Lauritsen, Interim Manager, om historien om hvordan Crafted By blev etableret som en corporate start-up under Carlsberg. Præsenteret på Branded Commerce-konferencen den 18/6-19.
Pay Less, Play More. The opportunity to take a swing at Pigeon Forge Zip Lines comes at a much smaller cost than it would to spend the day at an amusement park. So often, even after paying a hefty sum at the door, theme parks will require that you pay per ride, pay to play games, or pay for different conveniences.
You have probably read lots of ‘Trends for 2016’ articles already but these are different. We've cut out the jargon and buzzwords, moved beyond the conceptual and theoretical, all to give you a thought-provoking practical tool to help you and your teams with plans and opportunities for 2016.
HROON 42 delicatessen and café - a place for everyday Heroes!ANTONIA SKARAKI
An everyday hotspot for small producers to share their distinguished goods and unique experiences! Warm, inviting colors and skillful rhymes feature the values of family tradition and community bonding, the love for our homeland, as well as the admiration for everyday heroes. A must-see contemporary design for a traditional lodge dedicated to the braves of our times! The logo is modern yet vintage, with the character of an elder gentleman who represents the knowledge the wisdom and the craftsmanship.
As Halloween becomes the 3rd biggest seasonal retail event, creative agency for retailers and brands, True Story, has gathered the spookiest campaigns and products from the UK high streets. We hope it doesn't keep you awake at night!
Åbning - Branded Commerce '19 - Hosted by CreunaCreuna
Åbningspræsentation af Kristoffer Okkels på konferencen Branded Commerce '19, som Creuna var værter for den 18/5-19. En indflyvning til fem grunde til, at Branded Commerce er mere aktuelt end nogensinde før.
Sara Alvad - Branded Commerce '19 - Hosted by CreunaCreuna
Et perspektiverende indlæg fra Sara Alvad, Brand & Communications Lead hos Creuna, om hvorfor brand og commerce er en had/kærligheds-historie. Præsenteret på konferencen Branded Commerce '19, som Creuna var været for den 18/6-19.
Crafted By - Branded Commerce '19 - Hosted by CreunaCreuna
Oplæg af Bo Lauritsen, Interim Manager, om historien om hvordan Crafted By blev etableret som en corporate start-up under Carlsberg. Præsenteret på Branded Commerce-konferencen den 18/6-19.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms