SlideShare a Scribd company logo
1 of 23
Download to read offline
Branded Commerce
SON OF A TAILOR
March, 2018
2015 2016 2017 2018 2019
Growth…
!3
International
Others
29 %
NL
6 %
CH
8 %
DK
10 %
US
13 %
UK
14 %
DE
20 %
DNVB
The Demand
T-shirts is the fastest-growing fashion product
category as it is increasingly used as
outerwear.
Men are becoming increasingly more conscious
of their body
Premium T-shirts for Men Is Our Niche
The “Established” Customer Experience
They return 20-50% of their items
“Premium” Male customers don’t want to waste
time shipping boxes back and forth with ill-fitting
T-shirts.
They don’t care about inventories - they care
about products
We are making…
A Better T-Shirt In Every Way
Individually fitted to every customer
Made from the highest quality materials
Produced in a more sustainable and transparent way
SON OF A TAILOR
1: T-Shirt Design
Customer chooses design and configures
details such as color, neckline, pocket etc.
2: Sizing Algorithm
Our algorithm estimates your body measurements
based on 5 easy questions (height, weight, etc.)
3: Production Automation
Unique T-Shirt patterns are automatically
generated and sent to suppliers’ cutting
machines.
4: Transparent Production
The T-Shirt is sewn, quality-checked, and a
hangtag is signed by hand, which gives
full transparency in the production chain.
Rethinking the Customer Experience
1: T-Shirt Design
Customer chooses design and configures
details such as color, neckline, pocket etc.
Rethinking the Customer Experience
2: Sizing Algorithm
Our algorithm estimates your body measurements based on 5 easy questions
(height, weight, etc.)
Rethinking the Customer Experience
3: Production Automation
Unique T-Shirt patterns areautomatically
generated and sent to suppliers cutting machines.
Rethinking the Customer Experience
estions
4: Transparent Production
The T-Shirt is sewn, quality checked and signed by hand giving full
transparency in the production chain.
Rethinking the Customer Experience
However, at the end of the day
Facebook Ads
Google Ads
Banner Ads
Paid Influencers
Advertorials
Earned PRMagazines
Outdoor
Pop-up/retail
Podcast Photo shoots
UX & Design
AcquisitionAwareness In-between
SON OF A TAILOR
BrandingMarketing
Content Production
TV
Customer Lifetime Value vs Customer Acquisition Cost
CLV vs CAC
0 12 24 36 48 60
CAC target
CAC reality
SON OF A TAILOR
Months
DKK
We are making…
A Better T-Shirt In Every Way
Individually fitted to every customer
Made from the highest quality materials
Produced in a more sustainable and transparent way
SON OF A TAILOR
We are making…
A Better T-Shirt In Every Way
Individually fitted to every customer
Made from the highest quality materials
Produced in a more sustainable and transparent way
SON OF A TAILOR
Branding is being true to yourself
SON OF A TAILOR
Branding is being true to yourself
And that’s really hard
SON OF A TAILOR
“My Precious”
Marketing and Branding are two separate thing
no they are not
yes they are
no they are not
…
SON OF A TAILOR
However, at the end of the day
Growth Marketing/Hacking
Inconsistent
Short-Term
Numbers Based
Not-specific target groups
Always Measurable
Branding
Consistency is king
Long-term
Feeling based
Predefined Audience
Rarely Measurable
SON OF A TAILOR
However, at the end of the day
Marketing Team
Sales
Acquisition
Retention
Basket Size
Branding Team
Consistency
Feeling
Design
Imagery
SON OF A TAILOR
However, at the end of the day
Marketing Team
Sales
Acquisition
Retention
Basket Size
Branding Team
Consistency
Feeling
Design
Imagery
SON OF A TAILOR
However, at the end of the day
Marketing Team
Sales
Acquisition
Retention
Basket Size
Branding Team
Consistency
Feeling
Design
Imagery
SON OF A TAILOR
Thank You

More Related Content

Similar to Son of a Tailor - Branded Commerce '19 - Hosted by Creuna

Project Fiber Columbia Univ 2020
Project Fiber Columbia Univ 2020Project Fiber Columbia Univ 2020
Project Fiber Columbia Univ 2020Stanford University
 
Freecultr Express for Communities
Freecultr Express for CommunitiesFreecultr Express for Communities
Freecultr Express for CommunitiesFreecultrExpress
 
VisualDNA Products
VisualDNA ProductsVisualDNA Products
VisualDNA ProductsVisualDNA
 
Bivolino.com Top 10 lessons
Bivolino.com  Top 10 lessonsBivolino.com  Top 10 lessons
Bivolino.com Top 10 lessonsCarine Moitier
 
5 Ways To Speed the Journey from Content to Cash - George Stenitzer
5 Ways To Speed the Journey from Content to Cash - George Stenitzer5 Ways To Speed the Journey from Content to Cash - George Stenitzer
5 Ways To Speed the Journey from Content to Cash - George StenitzerCrystal Clear Communications
 
The Era Of Astronomical Expectations
The Era Of Astronomical ExpectationsThe Era Of Astronomical Expectations
The Era Of Astronomical ExpectationsTrefis
 
Think With Google - Breaking Clutter With Creatives
Think With Google - Breaking Clutter With CreativesThink With Google - Breaking Clutter With Creatives
Think With Google - Breaking Clutter With CreativesHarsha MV
 
The Effectiveness of the Online Shopping for the Customer
The Effectiveness of the Online Shopping for the CustomerThe Effectiveness of the Online Shopping for the Customer
The Effectiveness of the Online Shopping for the CustomerIRJET Journal
 
Lcf swimsuits final5
Lcf swimsuits final5Lcf swimsuits final5
Lcf swimsuits final5emorau886
 
Product Media Magazine: May - June 2016
Product Media Magazine: May - June 2016Product Media Magazine: May - June 2016
Product Media Magazine: May - June 2016The BPMA
 
Mailchimp_ top100 email marketing campaingns -2013
Mailchimp_ top100 email marketing campaingns -2013Mailchimp_ top100 email marketing campaingns -2013
Mailchimp_ top100 email marketing campaingns -2013GAPIT Communications JSC.
 
Company Profile-Lean Outfitters.pdf
Company Profile-Lean Outfitters.pdfCompany Profile-Lean Outfitters.pdf
Company Profile-Lean Outfitters.pdfForhad H Firoz✅
 
signmesh snapshot - top 10 offline experiences
signmesh snapshot - top 10 offline experiencessignmesh snapshot - top 10 offline experiences
signmesh snapshot - top 10 offline experiencessignmesh
 
T shirt printing business
T shirt printing businessT shirt printing business
T shirt printing businessHasnain Sarwar
 
Start-up Financial Forecasting
Start-up Financial ForecastingStart-up Financial Forecasting
Start-up Financial ForecastingEric Tachibana
 
Securing Buy-In For Affiliate Marketing Budget - Chris King/BT, Chris Bishop/...
Securing Buy-In For Affiliate Marketing Budget - Chris King/BT, Chris Bishop/...Securing Buy-In For Affiliate Marketing Budget - Chris King/BT, Chris Bishop/...
Securing Buy-In For Affiliate Marketing Budget - Chris King/BT, Chris Bishop/...auexpo Conference
 
Aw12 uni presentation fbgl 02-11-12
Aw12 uni presentation fbgl 02-11-12Aw12 uni presentation fbgl 02-11-12
Aw12 uni presentation fbgl 02-11-12Chris Raw
 

Similar to Son of a Tailor - Branded Commerce '19 - Hosted by Creuna (20)

Project Fiber Columbia Univ 2020
Project Fiber Columbia Univ 2020Project Fiber Columbia Univ 2020
Project Fiber Columbia Univ 2020
 
Freecultr Express for Communities
Freecultr Express for CommunitiesFreecultr Express for Communities
Freecultr Express for Communities
 
VisualDNA Products
VisualDNA ProductsVisualDNA Products
VisualDNA Products
 
VOSE Presentation
VOSE Presentation VOSE Presentation
VOSE Presentation
 
Bivolino.com Top 10 lessons
Bivolino.com  Top 10 lessonsBivolino.com  Top 10 lessons
Bivolino.com Top 10 lessons
 
5 Ways To Speed the Journey from Content to Cash - George Stenitzer
5 Ways To Speed the Journey from Content to Cash - George Stenitzer5 Ways To Speed the Journey from Content to Cash - George Stenitzer
5 Ways To Speed the Journey from Content to Cash - George Stenitzer
 
The Era Of Astronomical Expectations
The Era Of Astronomical ExpectationsThe Era Of Astronomical Expectations
The Era Of Astronomical Expectations
 
Think With Google - Breaking Clutter With Creatives
Think With Google - Breaking Clutter With CreativesThink With Google - Breaking Clutter With Creatives
Think With Google - Breaking Clutter With Creatives
 
The Effectiveness of the Online Shopping for the Customer
The Effectiveness of the Online Shopping for the CustomerThe Effectiveness of the Online Shopping for the Customer
The Effectiveness of the Online Shopping for the Customer
 
Lcf swimsuits final5
Lcf swimsuits final5Lcf swimsuits final5
Lcf swimsuits final5
 
Short Presentation
Short PresentationShort Presentation
Short Presentation
 
B2B - E commerce
B2B - E commerceB2B - E commerce
B2B - E commerce
 
Product Media Magazine: May - June 2016
Product Media Magazine: May - June 2016Product Media Magazine: May - June 2016
Product Media Magazine: May - June 2016
 
Mailchimp_ top100 email marketing campaingns -2013
Mailchimp_ top100 email marketing campaingns -2013Mailchimp_ top100 email marketing campaingns -2013
Mailchimp_ top100 email marketing campaingns -2013
 
Company Profile-Lean Outfitters.pdf
Company Profile-Lean Outfitters.pdfCompany Profile-Lean Outfitters.pdf
Company Profile-Lean Outfitters.pdf
 
signmesh snapshot - top 10 offline experiences
signmesh snapshot - top 10 offline experiencessignmesh snapshot - top 10 offline experiences
signmesh snapshot - top 10 offline experiences
 
T shirt printing business
T shirt printing businessT shirt printing business
T shirt printing business
 
Start-up Financial Forecasting
Start-up Financial ForecastingStart-up Financial Forecasting
Start-up Financial Forecasting
 
Securing Buy-In For Affiliate Marketing Budget - Chris King/BT, Chris Bishop/...
Securing Buy-In For Affiliate Marketing Budget - Chris King/BT, Chris Bishop/...Securing Buy-In For Affiliate Marketing Budget - Chris King/BT, Chris Bishop/...
Securing Buy-In For Affiliate Marketing Budget - Chris King/BT, Chris Bishop/...
 
Aw12 uni presentation fbgl 02-11-12
Aw12 uni presentation fbgl 02-11-12Aw12 uni presentation fbgl 02-11-12
Aw12 uni presentation fbgl 02-11-12
 

More from Creuna

Arla Foods på Branded Commerce '19 - Hosted by Creuna
Arla Foods på Branded Commerce '19 - Hosted by CreunaArla Foods på Branded Commerce '19 - Hosted by Creuna
Arla Foods på Branded Commerce '19 - Hosted by CreunaCreuna
 
Åbning - Branded Commerce '19 - Hosted by Creuna
Åbning - Branded Commerce '19 - Hosted by CreunaÅbning - Branded Commerce '19 - Hosted by Creuna
Åbning - Branded Commerce '19 - Hosted by CreunaCreuna
 
Sara Alvad - Branded Commerce '19 - Hosted by Creuna
Sara Alvad - Branded Commerce '19 - Hosted by CreunaSara Alvad - Branded Commerce '19 - Hosted by Creuna
Sara Alvad - Branded Commerce '19 - Hosted by CreunaCreuna
 
Simply Chocolate - Branded Commerce '19 - Hosted by Creuna
Simply Chocolate - Branded Commerce '19 - Hosted by CreunaSimply Chocolate - Branded Commerce '19 - Hosted by Creuna
Simply Chocolate - Branded Commerce '19 - Hosted by CreunaCreuna
 
Crafted By - Branded Commerce '19 - Hosted by Creuna
Crafted By - Branded Commerce '19 - Hosted by CreunaCrafted By - Branded Commerce '19 - Hosted by Creuna
Crafted By - Branded Commerce '19 - Hosted by CreunaCreuna
 
Nic Christiansen Gruppen - Branded Commerce '19 - Hosted by Creuna
Nic Christiansen Gruppen - Branded Commerce '19 - Hosted by CreunaNic Christiansen Gruppen - Branded Commerce '19 - Hosted by Creuna
Nic Christiansen Gruppen - Branded Commerce '19 - Hosted by CreunaCreuna
 
Sinful på Branded Commerce '19 - Hosted by Creuna
Sinful på Branded Commerce '19 - Hosted by CreunaSinful på Branded Commerce '19 - Hosted by Creuna
Sinful på Branded Commerce '19 - Hosted by CreunaCreuna
 
Seven trends from SXSW 2019
Seven trends from SXSW 2019Seven trends from SXSW 2019
Seven trends from SXSW 2019Creuna
 
B2B Xperience 2018 - Instituttet for Fremtidsforskning
B2B Xperience 2018 - Instituttet for FremtidsforskningB2B Xperience 2018 - Instituttet for Fremtidsforskning
B2B Xperience 2018 - Instituttet for FremtidsforskningCreuna
 
B2B Xperience 2018 - Creuna
B2B Xperience 2018 - CreunaB2B Xperience 2018 - Creuna
B2B Xperience 2018 - CreunaCreuna
 
B2B Xperience 2018 - Vestas
B2B Xperience 2018 - VestasB2B Xperience 2018 - Vestas
B2B Xperience 2018 - VestasCreuna
 
B2B Xperience 2018 - PRBLC
B2B Xperience 2018 - PRBLCB2B Xperience 2018 - PRBLC
B2B Xperience 2018 - PRBLCCreuna
 
B2B Xperience 2018 - Holm & Marcher
B2B Xperience 2018 - Holm & MarcherB2B Xperience 2018 - Holm & Marcher
B2B Xperience 2018 - Holm & MarcherCreuna
 
B2B Xperience 2018 - Danfoss
B2B Xperience 2018 - DanfossB2B Xperience 2018 - Danfoss
B2B Xperience 2018 - DanfossCreuna
 
B2B Xperience 2018 - Bong International
B2B Xperience 2018 -  Bong InternationalB2B Xperience 2018 -  Bong International
B2B Xperience 2018 - Bong InternationalCreuna
 
B2B Xperience 2018 - Pressalit
B2B Xperience 2018 - PressalitB2B Xperience 2018 - Pressalit
B2B Xperience 2018 - PressalitCreuna
 
B2B Xperience 2018 - Cobham SATCOM
B2B Xperience 2018 - Cobham SATCOMB2B Xperience 2018 - Cobham SATCOM
B2B Xperience 2018 - Cobham SATCOMCreuna
 
Trends fra Texas: Det bedste fra SXSW
Trends fra Texas: Det bedste fra SXSWTrends fra Texas: Det bedste fra SXSW
Trends fra Texas: Det bedste fra SXSWCreuna
 
Creuna - Millennials, mad og medier
Creuna - Millennials, mad og medierCreuna - Millennials, mad og medier
Creuna - Millennials, mad og medierCreuna
 
Plant Jammer - Intelligent madlavning
Plant Jammer - Intelligent madlavning Plant Jammer - Intelligent madlavning
Plant Jammer - Intelligent madlavning Creuna
 

More from Creuna (20)

Arla Foods på Branded Commerce '19 - Hosted by Creuna
Arla Foods på Branded Commerce '19 - Hosted by CreunaArla Foods på Branded Commerce '19 - Hosted by Creuna
Arla Foods på Branded Commerce '19 - Hosted by Creuna
 
Åbning - Branded Commerce '19 - Hosted by Creuna
Åbning - Branded Commerce '19 - Hosted by CreunaÅbning - Branded Commerce '19 - Hosted by Creuna
Åbning - Branded Commerce '19 - Hosted by Creuna
 
Sara Alvad - Branded Commerce '19 - Hosted by Creuna
Sara Alvad - Branded Commerce '19 - Hosted by CreunaSara Alvad - Branded Commerce '19 - Hosted by Creuna
Sara Alvad - Branded Commerce '19 - Hosted by Creuna
 
Simply Chocolate - Branded Commerce '19 - Hosted by Creuna
Simply Chocolate - Branded Commerce '19 - Hosted by CreunaSimply Chocolate - Branded Commerce '19 - Hosted by Creuna
Simply Chocolate - Branded Commerce '19 - Hosted by Creuna
 
Crafted By - Branded Commerce '19 - Hosted by Creuna
Crafted By - Branded Commerce '19 - Hosted by CreunaCrafted By - Branded Commerce '19 - Hosted by Creuna
Crafted By - Branded Commerce '19 - Hosted by Creuna
 
Nic Christiansen Gruppen - Branded Commerce '19 - Hosted by Creuna
Nic Christiansen Gruppen - Branded Commerce '19 - Hosted by CreunaNic Christiansen Gruppen - Branded Commerce '19 - Hosted by Creuna
Nic Christiansen Gruppen - Branded Commerce '19 - Hosted by Creuna
 
Sinful på Branded Commerce '19 - Hosted by Creuna
Sinful på Branded Commerce '19 - Hosted by CreunaSinful på Branded Commerce '19 - Hosted by Creuna
Sinful på Branded Commerce '19 - Hosted by Creuna
 
Seven trends from SXSW 2019
Seven trends from SXSW 2019Seven trends from SXSW 2019
Seven trends from SXSW 2019
 
B2B Xperience 2018 - Instituttet for Fremtidsforskning
B2B Xperience 2018 - Instituttet for FremtidsforskningB2B Xperience 2018 - Instituttet for Fremtidsforskning
B2B Xperience 2018 - Instituttet for Fremtidsforskning
 
B2B Xperience 2018 - Creuna
B2B Xperience 2018 - CreunaB2B Xperience 2018 - Creuna
B2B Xperience 2018 - Creuna
 
B2B Xperience 2018 - Vestas
B2B Xperience 2018 - VestasB2B Xperience 2018 - Vestas
B2B Xperience 2018 - Vestas
 
B2B Xperience 2018 - PRBLC
B2B Xperience 2018 - PRBLCB2B Xperience 2018 - PRBLC
B2B Xperience 2018 - PRBLC
 
B2B Xperience 2018 - Holm & Marcher
B2B Xperience 2018 - Holm & MarcherB2B Xperience 2018 - Holm & Marcher
B2B Xperience 2018 - Holm & Marcher
 
B2B Xperience 2018 - Danfoss
B2B Xperience 2018 - DanfossB2B Xperience 2018 - Danfoss
B2B Xperience 2018 - Danfoss
 
B2B Xperience 2018 - Bong International
B2B Xperience 2018 -  Bong InternationalB2B Xperience 2018 -  Bong International
B2B Xperience 2018 - Bong International
 
B2B Xperience 2018 - Pressalit
B2B Xperience 2018 - PressalitB2B Xperience 2018 - Pressalit
B2B Xperience 2018 - Pressalit
 
B2B Xperience 2018 - Cobham SATCOM
B2B Xperience 2018 - Cobham SATCOMB2B Xperience 2018 - Cobham SATCOM
B2B Xperience 2018 - Cobham SATCOM
 
Trends fra Texas: Det bedste fra SXSW
Trends fra Texas: Det bedste fra SXSWTrends fra Texas: Det bedste fra SXSW
Trends fra Texas: Det bedste fra SXSW
 
Creuna - Millennials, mad og medier
Creuna - Millennials, mad og medierCreuna - Millennials, mad og medier
Creuna - Millennials, mad og medier
 
Plant Jammer - Intelligent madlavning
Plant Jammer - Intelligent madlavning Plant Jammer - Intelligent madlavning
Plant Jammer - Intelligent madlavning
 

Recently uploaded

Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsVbout.com
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxAhnaf Tahmid Haque
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...mikehavy0
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineSearch Engine Journal
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Jomer Gregorio
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionbzznbyd
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfMROC Japan
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionVictoria Gaitskell
 
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking HigherSEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Highervkvacker
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earningsabdullahspz0428
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessLean Summits
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 

Recently uploaded (20)

Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
 
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking HigherSEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Higher
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 

Son of a Tailor - Branded Commerce '19 - Hosted by Creuna

  • 1. Branded Commerce SON OF A TAILOR March, 2018
  • 2. 2015 2016 2017 2018 2019 Growth…
  • 5. The Demand T-shirts is the fastest-growing fashion product category as it is increasingly used as outerwear. Men are becoming increasingly more conscious of their body Premium T-shirts for Men Is Our Niche The “Established” Customer Experience They return 20-50% of their items “Premium” Male customers don’t want to waste time shipping boxes back and forth with ill-fitting T-shirts. They don’t care about inventories - they care about products
  • 6. We are making… A Better T-Shirt In Every Way Individually fitted to every customer Made from the highest quality materials Produced in a more sustainable and transparent way SON OF A TAILOR
  • 7. 1: T-Shirt Design Customer chooses design and configures details such as color, neckline, pocket etc. 2: Sizing Algorithm Our algorithm estimates your body measurements based on 5 easy questions (height, weight, etc.) 3: Production Automation Unique T-Shirt patterns are automatically generated and sent to suppliers’ cutting machines. 4: Transparent Production The T-Shirt is sewn, quality-checked, and a hangtag is signed by hand, which gives full transparency in the production chain. Rethinking the Customer Experience
  • 8. 1: T-Shirt Design Customer chooses design and configures details such as color, neckline, pocket etc. Rethinking the Customer Experience
  • 9. 2: Sizing Algorithm Our algorithm estimates your body measurements based on 5 easy questions (height, weight, etc.) Rethinking the Customer Experience
  • 10. 3: Production Automation Unique T-Shirt patterns areautomatically generated and sent to suppliers cutting machines. Rethinking the Customer Experience
  • 11. estions 4: Transparent Production The T-Shirt is sewn, quality checked and signed by hand giving full transparency in the production chain. Rethinking the Customer Experience
  • 12. However, at the end of the day Facebook Ads Google Ads Banner Ads Paid Influencers Advertorials Earned PRMagazines Outdoor Pop-up/retail Podcast Photo shoots UX & Design AcquisitionAwareness In-between SON OF A TAILOR BrandingMarketing Content Production TV
  • 13. Customer Lifetime Value vs Customer Acquisition Cost CLV vs CAC 0 12 24 36 48 60 CAC target CAC reality SON OF A TAILOR Months DKK
  • 14. We are making… A Better T-Shirt In Every Way Individually fitted to every customer Made from the highest quality materials Produced in a more sustainable and transparent way SON OF A TAILOR
  • 15. We are making… A Better T-Shirt In Every Way Individually fitted to every customer Made from the highest quality materials Produced in a more sustainable and transparent way SON OF A TAILOR
  • 16. Branding is being true to yourself SON OF A TAILOR
  • 17. Branding is being true to yourself And that’s really hard SON OF A TAILOR
  • 18. “My Precious” Marketing and Branding are two separate thing no they are not yes they are no they are not … SON OF A TAILOR
  • 19. However, at the end of the day Growth Marketing/Hacking Inconsistent Short-Term Numbers Based Not-specific target groups Always Measurable Branding Consistency is king Long-term Feeling based Predefined Audience Rarely Measurable SON OF A TAILOR
  • 20. However, at the end of the day Marketing Team Sales Acquisition Retention Basket Size Branding Team Consistency Feeling Design Imagery SON OF A TAILOR
  • 21. However, at the end of the day Marketing Team Sales Acquisition Retention Basket Size Branding Team Consistency Feeling Design Imagery SON OF A TAILOR
  • 22. However, at the end of the day Marketing Team Sales Acquisition Retention Basket Size Branding Team Consistency Feeling Design Imagery SON OF A TAILOR