Last year Forrester Research indicated that by 2020, the trend toward self-service and digital buying channels will require a significant transformation in the skill sets of sales teams (Death of a (B2B) Salesman, April 2015). As buyers spend more time online before engaging with your sales force, reps will be required to play a dramatically different role. Sales leaders must work quickly to understand and develop new enablement strategies, help their reps transition to embrace these new selling approaches, and adopt tools and behaviors that ensure their reps stay relevant in this customer-dominated marketplace. Webcast with Qstream's Lisa Clark and Peter O'Neill, Vice President & Research Director, Forrester.
This webinar will walk you through how Masergy, a leading networking and security solutions company, achieved their growth targets by aligning sales and marketing on their ABM strategy and taking a data-driven approach to scaling their ABM program for sustained growth.
In this webinar, you will learn the following:
-Aligning your team on the buying cycle with the Sirius Demand Unit Waterfall framework
-Key sales and marketing plays you can use at each stage of the Waterfall to jump start your ABM strategy
-How Masergy’s used these plays to fuel their ABM strategy and drive a 20% increase in revenue within 3 months
Speakers:
Malachi Threadgill, Director of Demand Generation, Masergy
Matt Senatore, Service Director, Sirius Decisions
Nipul Chokshi, VP Product Marketing, Lattice Engines
The Eclipse Of Advertising And What It Means To Your Content StrategyG3 Communications
At a time when more marketers are struggling with the cost and effectiveness of paid advertising, content is playing an even more pivotal role in all areas of marketing.
The B2B Buyers Journey Sales Guide eBookMark Gibson
New eBook on The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.
Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
A progressive commitment – the sales and marketing marriage (Meagen Eisenberg)B2B Marketing Forum
The successful marriage of sales and marketing derives from a progressive commitment around building the relationship together, transparency in results and habitual communication. Marketing technologies are transforming marketing and sales by delivering the platform, necessary efficiencies and innovation to sustain and accelerate the relationship. Whether you are embarking on a relationship or need to renew your vows, walk away with actionable partnering techniques.
Fishing With Spears: All About Account-Based MarketingEngagio
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”
If you support sales teams selling six- and seven-figure deals, then this is the presentation for you!
Download this presentation to see why ABM is generating so much buzz, and to get practical tips for launching or scaling your ABM programs.
1. How ABM is different from traditional demand generation (fishing with nets)
2. Best practices for understanding target accounts, orchestrating integrated account plans, and measuring the impact of your ABM efforts
3. The right ways to market to current customers for cross-sell and retention
Key takeaways include:
Account-based marketing coordinates personalized marketing and sales efforts to land and expand specific accounts
ABM = focus = zero waste, better results
ABM delivers the highest ROI of any B2B marketing strategy or tactic
Great ABM requires great account knowledge
Create content that the right people in your target companies actually like to read and share
There is no magic campaign; success comes from a mix of integrated tactics
The “law of large numbers” breaks down in account-based marketing; measure ABM success via engagement and lift
This Is How We Do It - How Salesforce Does Enterprise SalesSales Hacker
Sales Hacker Conference London 2017
Ryan Reid - Senior Regional Vice President - UK Sales, Salesforce
Visit SalesHacker.com for more actionable and educational sales content.
This webinar will walk you through how Masergy, a leading networking and security solutions company, achieved their growth targets by aligning sales and marketing on their ABM strategy and taking a data-driven approach to scaling their ABM program for sustained growth.
In this webinar, you will learn the following:
-Aligning your team on the buying cycle with the Sirius Demand Unit Waterfall framework
-Key sales and marketing plays you can use at each stage of the Waterfall to jump start your ABM strategy
-How Masergy’s used these plays to fuel their ABM strategy and drive a 20% increase in revenue within 3 months
Speakers:
Malachi Threadgill, Director of Demand Generation, Masergy
Matt Senatore, Service Director, Sirius Decisions
Nipul Chokshi, VP Product Marketing, Lattice Engines
The Eclipse Of Advertising And What It Means To Your Content StrategyG3 Communications
At a time when more marketers are struggling with the cost and effectiveness of paid advertising, content is playing an even more pivotal role in all areas of marketing.
The B2B Buyers Journey Sales Guide eBookMark Gibson
New eBook on The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.
Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
A progressive commitment – the sales and marketing marriage (Meagen Eisenberg)B2B Marketing Forum
The successful marriage of sales and marketing derives from a progressive commitment around building the relationship together, transparency in results and habitual communication. Marketing technologies are transforming marketing and sales by delivering the platform, necessary efficiencies and innovation to sustain and accelerate the relationship. Whether you are embarking on a relationship or need to renew your vows, walk away with actionable partnering techniques.
Fishing With Spears: All About Account-Based MarketingEngagio
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”
If you support sales teams selling six- and seven-figure deals, then this is the presentation for you!
Download this presentation to see why ABM is generating so much buzz, and to get practical tips for launching or scaling your ABM programs.
1. How ABM is different from traditional demand generation (fishing with nets)
2. Best practices for understanding target accounts, orchestrating integrated account plans, and measuring the impact of your ABM efforts
3. The right ways to market to current customers for cross-sell and retention
Key takeaways include:
Account-based marketing coordinates personalized marketing and sales efforts to land and expand specific accounts
ABM = focus = zero waste, better results
ABM delivers the highest ROI of any B2B marketing strategy or tactic
Great ABM requires great account knowledge
Create content that the right people in your target companies actually like to read and share
There is no magic campaign; success comes from a mix of integrated tactics
The “law of large numbers” breaks down in account-based marketing; measure ABM success via engagement and lift
This Is How We Do It - How Salesforce Does Enterprise SalesSales Hacker
Sales Hacker Conference London 2017
Ryan Reid - Senior Regional Vice President - UK Sales, Salesforce
Visit SalesHacker.com for more actionable and educational sales content.
Product Marketing is frequently mentioned but not well understood. From Apple where PMMs are basically GMs to Google where they play a supporting role, everyone has a different definition. Having built this function at Skype and Evernote, here's how we approached it.
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...G3 Communications
Learn how global human capital powerhouse Mercer strategically engages at every step of the customer lifecycle, sharing critical insights, data and services to enable 24,000 clients worldwide to create a workforce for the future. Mercer’s Global Chief Marketing Officer, Jeanniey Mullen, will be joined by DMA Hall of Famer, Ernan Roman, President, ERDM Corp.
Roman will share findings from VoC research his firm conducted for brands such as IBM, MassMutual and Microsoft, which identified seven essential points in the customer lifecycle where B2B decision makers expect personalized value and support from trusted service providers.
Reboarding the Sales Force: Leveraging Onboarding Principles to Keep Seasoned...QstreamInc
Enlightened sales organizations understand the need to invest in onboarding: a structured training and development effort to speed new hires up the learning curve. But given the incredible pace of change in today’s B2B sales environment, traditional onboarding is no longer enough. Sales enablement pros must find new approaches for optimizing salesforce performance and productivity throughout their tenure, essentially “reboarding” their sales teams as conditions demand. In this webcast, co-presented with the Sales Management Association, we explore the concept of “reboarding,” why it’s so critical for fast-growing enterprises, and share data-driven best practices for keeping both novice and veteran sales reps alike, engaged and ready to win.
The Customer Journey Funnel: The Key to Sustainable GrowthRocketSource
Creating a modern funnel to accommodate marketing and sales in today's market requires a strong understanding of the dynamics of customer behavior and the way processes should be structured to guide users down the path to purchase.
The terms "sales funnel" and "marketing funnel" don't quite fit the bill like they used to. Let's explore what a customer journey funnel is, and why it's so vital to organizations.
Evolution of the SDR: Why the SDR Is No Longer An Entry Level RoleSales Hacker
The SDR role is the hardest role in sales period. Reps go into the office every day knowing they are going to face rejection, which can be gruesome and mentally exhausting. SDRs are the oxygen of the organization because they are the brand of the company, talk to your ICP more than anyone and A/B test your message to a high degree.
If you can get someone’s attention to meet with you for 30 minutes that’s a win especially with all the noise in this world. This role will continue to grow more into something that is not an entry-level position, as AI comes into play and it becomes more specialized. Anyone who does an SDR role will be set up for success if they take their job seriously on a daily basis.
Do you know the most effective elements of your paid social campaigns?
Do you know how to identify opportunities for improvement?
Whether you’re just launching campaigns or a seasoned PPC professional, this webinar will help you invest wisely and win in your market.
Watch this Webinar to learn the critical components of a successful ad campaign and start implementing them tomorrow.
In this webinar, you’ll learn:
• How to effectively target your audience.
• How to choose the proper channels and campaign types for your goals.
• How to design compelling ad creatives and landing pages that convert.
Often, poorly formulated tactics lead to low-quality traffic and can negatively affect conversions.
Join us as Amy Bishop, owner and marketing consultant at Cultivative Marketing (and Paid Media Writer for Search Engine Journal), explains the essential elements you need to know about building effective paid social media campaigns.
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Rethinking, Reimagining and Rebooting Digital MarketingG3 Communications
With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.
Badania A.T. Kearney - „Beyond limits. The future of B2B Sales” zostały przeprowadzone w 2015 r. wśród grupy 1600 sprzedawców (głównie szefów sprzedaży na całym świecie).
Ostatnia dekada stworzyła niemal nieograniczone możliwości dla rozwoju sprzedaży w sektorze B2B. Proces sprzedażowy koncentruje się tutaj coraz bardziej na potrzebach klientów, ich rosnącej sile nabywczej oraz ich oczekiwaniach, co zbliża działanie w nim i stosowane narzędzia do sektora B2C. Jakie czynniki przyczyniają się do tego, że występuje dwukrotna luka w efektywności między najlepszymi sprzedawcami z sektora B2B a tymi najmniej efektywnymi? Co sprawia, że liderzy umieją więcej sprzedawać i z większym zyskiem?
Według badań wzrost efektywności sprzedawców ma wpływ na wzrost obrotów firmy aż o 26%, więc jest o co walczyć. Efektywność określonych działań w kontekście wzrostu obrotów nie jest też przypadkowa. Dzisiejsi liderzy sprzedaży wykorzystują szybko pojawiające się zmiany rynkowe i generują coraz większe zyski dla swoich przedsiębiorstw. Przewaga pomiędzy najlepszymi i przeciętnymi osiągnięciami sprzedawców jest już teraz bardzo duża, a według prognoz będzie dalej rosła.
Przytoczone badanie A.T.Kearney pokazuje szeroką polaryzację pomiędzy firmami Liderami a firmami Średniakami jeżeli chodzi o uzyskiwane wyniki. Miernikami skuteczności sił sprzedaży w tym badaniu są między innymi: wzrost obrotów, wzrost efektywności ekonomicznej, stosowanie dopasowanych metodyk sprzedaży, poziom kompetencji.
Badania A.T. Kearney - „Beyond limits. The future of B2B Sales” zostały zaprezentowane podczas Warsztatu Inspiracyjnego PNSA 23 czerwca 2015 r. w Warszawie w siedzibie Konfederacji Lewiatan.
Więcej na temat tego wydarzenia - http://bit.ly/1Kt2PCM
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
In 2017, a survey of more than 200 B2B sales leaders addressed key questions and opinions around marketing tactics, deliverables and alignment. While the results show that both groups are inching towards alignment, marketers will be interested in some of the responses. Join us for this session as this sales and marketing duo present the findings in a fun and interactive way!
Opticon 2015-Fishing with Spears: All About Account Based MarketingOptimizely
Featuring speakers from Engagio
Jon Miller, CEO and Co-Founder, Engagio
Account based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.” In this fast-paced talk, you'll see why ABM is generating so much buzz, and get practical tips for launching and scaling your ABM programs. You'll learn how ABM is different from traditional demand generation (fishing with nets), the best practices for understanding target accounts, how to orchestrate integrated account plans and measure the impact, how to market to current customers for cross-sell and retention, and how you can implement account-based marketing tactics integrated with Optimizely. If you support sales teams selling six- and seven-figure deals, then this is the session for you!
Creating Pipeline Through Use of a Sales Playbook (AA-ISP San Francisco 2012)...Ralph Barsi
Prospecting is essential for growing any business. It’s a vital part of conducting business that complements a company’s growth strategy and initiatives. Organizations whose salespeople use a playbook separate themselves from the rest of the pack. Not only do those organizations create pipeline essential to achieving revenue goals, but their salespeople master a skill that is lost on most sales teams.
Seven criteria to create a powerful B2B lead generation engine. Whatever your product or service, never underestimate the importance of a well-tuned lead generating engine.
Dave Kellogg SaaStr 2021: A CEO's Guide to MarketingDave Kellogg
Slides from Dave Kellogg's presentation at SaaStr Annual 2021, entitled A CEO's Guide to Marketing, where Dave discusses the top 5 things CEOs and C-level startup executives should know about marketing. Includes a 4-slide appendix of background resources.
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPardot
The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you've got a focused campaign attack. Learn how to:
- Identify and prioritize your lead generation marketing program objectives
- Understand your audience and target their needs and pains
- Choose the most effective programs for your marketing plan
- Align your metrics with your objectives
Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this upcoming webinar. Join Scott for this practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and qualify more prospects!
The Contextual Marketing Imperative: Rethinking your personalization strategySAP Customer Experience
Brendan Witcher, Principal at Forrester and Bernard Chung, SAP Hybris share best practices and the latest trends in contextual marketing and personalization. Examples shown include ASICS, Under Armour, NHL and more.
Product Marketing is frequently mentioned but not well understood. From Apple where PMMs are basically GMs to Google where they play a supporting role, everyone has a different definition. Having built this function at Skype and Evernote, here's how we approached it.
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...G3 Communications
Learn how global human capital powerhouse Mercer strategically engages at every step of the customer lifecycle, sharing critical insights, data and services to enable 24,000 clients worldwide to create a workforce for the future. Mercer’s Global Chief Marketing Officer, Jeanniey Mullen, will be joined by DMA Hall of Famer, Ernan Roman, President, ERDM Corp.
Roman will share findings from VoC research his firm conducted for brands such as IBM, MassMutual and Microsoft, which identified seven essential points in the customer lifecycle where B2B decision makers expect personalized value and support from trusted service providers.
Reboarding the Sales Force: Leveraging Onboarding Principles to Keep Seasoned...QstreamInc
Enlightened sales organizations understand the need to invest in onboarding: a structured training and development effort to speed new hires up the learning curve. But given the incredible pace of change in today’s B2B sales environment, traditional onboarding is no longer enough. Sales enablement pros must find new approaches for optimizing salesforce performance and productivity throughout their tenure, essentially “reboarding” their sales teams as conditions demand. In this webcast, co-presented with the Sales Management Association, we explore the concept of “reboarding,” why it’s so critical for fast-growing enterprises, and share data-driven best practices for keeping both novice and veteran sales reps alike, engaged and ready to win.
The Customer Journey Funnel: The Key to Sustainable GrowthRocketSource
Creating a modern funnel to accommodate marketing and sales in today's market requires a strong understanding of the dynamics of customer behavior and the way processes should be structured to guide users down the path to purchase.
The terms "sales funnel" and "marketing funnel" don't quite fit the bill like they used to. Let's explore what a customer journey funnel is, and why it's so vital to organizations.
Evolution of the SDR: Why the SDR Is No Longer An Entry Level RoleSales Hacker
The SDR role is the hardest role in sales period. Reps go into the office every day knowing they are going to face rejection, which can be gruesome and mentally exhausting. SDRs are the oxygen of the organization because they are the brand of the company, talk to your ICP more than anyone and A/B test your message to a high degree.
If you can get someone’s attention to meet with you for 30 minutes that’s a win especially with all the noise in this world. This role will continue to grow more into something that is not an entry-level position, as AI comes into play and it becomes more specialized. Anyone who does an SDR role will be set up for success if they take their job seriously on a daily basis.
Do you know the most effective elements of your paid social campaigns?
Do you know how to identify opportunities for improvement?
Whether you’re just launching campaigns or a seasoned PPC professional, this webinar will help you invest wisely and win in your market.
Watch this Webinar to learn the critical components of a successful ad campaign and start implementing them tomorrow.
In this webinar, you’ll learn:
• How to effectively target your audience.
• How to choose the proper channels and campaign types for your goals.
• How to design compelling ad creatives and landing pages that convert.
Often, poorly formulated tactics lead to low-quality traffic and can negatively affect conversions.
Join us as Amy Bishop, owner and marketing consultant at Cultivative Marketing (and Paid Media Writer for Search Engine Journal), explains the essential elements you need to know about building effective paid social media campaigns.
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Rethinking, Reimagining and Rebooting Digital MarketingG3 Communications
With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.
Badania A.T. Kearney - „Beyond limits. The future of B2B Sales” zostały przeprowadzone w 2015 r. wśród grupy 1600 sprzedawców (głównie szefów sprzedaży na całym świecie).
Ostatnia dekada stworzyła niemal nieograniczone możliwości dla rozwoju sprzedaży w sektorze B2B. Proces sprzedażowy koncentruje się tutaj coraz bardziej na potrzebach klientów, ich rosnącej sile nabywczej oraz ich oczekiwaniach, co zbliża działanie w nim i stosowane narzędzia do sektora B2C. Jakie czynniki przyczyniają się do tego, że występuje dwukrotna luka w efektywności między najlepszymi sprzedawcami z sektora B2B a tymi najmniej efektywnymi? Co sprawia, że liderzy umieją więcej sprzedawać i z większym zyskiem?
Według badań wzrost efektywności sprzedawców ma wpływ na wzrost obrotów firmy aż o 26%, więc jest o co walczyć. Efektywność określonych działań w kontekście wzrostu obrotów nie jest też przypadkowa. Dzisiejsi liderzy sprzedaży wykorzystują szybko pojawiające się zmiany rynkowe i generują coraz większe zyski dla swoich przedsiębiorstw. Przewaga pomiędzy najlepszymi i przeciętnymi osiągnięciami sprzedawców jest już teraz bardzo duża, a według prognoz będzie dalej rosła.
Przytoczone badanie A.T.Kearney pokazuje szeroką polaryzację pomiędzy firmami Liderami a firmami Średniakami jeżeli chodzi o uzyskiwane wyniki. Miernikami skuteczności sił sprzedaży w tym badaniu są między innymi: wzrost obrotów, wzrost efektywności ekonomicznej, stosowanie dopasowanych metodyk sprzedaży, poziom kompetencji.
Badania A.T. Kearney - „Beyond limits. The future of B2B Sales” zostały zaprezentowane podczas Warsztatu Inspiracyjnego PNSA 23 czerwca 2015 r. w Warszawie w siedzibie Konfederacji Lewiatan.
Więcej na temat tego wydarzenia - http://bit.ly/1Kt2PCM
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
In 2017, a survey of more than 200 B2B sales leaders addressed key questions and opinions around marketing tactics, deliverables and alignment. While the results show that both groups are inching towards alignment, marketers will be interested in some of the responses. Join us for this session as this sales and marketing duo present the findings in a fun and interactive way!
Opticon 2015-Fishing with Spears: All About Account Based MarketingOptimizely
Featuring speakers from Engagio
Jon Miller, CEO and Co-Founder, Engagio
Account based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.” In this fast-paced talk, you'll see why ABM is generating so much buzz, and get practical tips for launching and scaling your ABM programs. You'll learn how ABM is different from traditional demand generation (fishing with nets), the best practices for understanding target accounts, how to orchestrate integrated account plans and measure the impact, how to market to current customers for cross-sell and retention, and how you can implement account-based marketing tactics integrated with Optimizely. If you support sales teams selling six- and seven-figure deals, then this is the session for you!
Creating Pipeline Through Use of a Sales Playbook (AA-ISP San Francisco 2012)...Ralph Barsi
Prospecting is essential for growing any business. It’s a vital part of conducting business that complements a company’s growth strategy and initiatives. Organizations whose salespeople use a playbook separate themselves from the rest of the pack. Not only do those organizations create pipeline essential to achieving revenue goals, but their salespeople master a skill that is lost on most sales teams.
Seven criteria to create a powerful B2B lead generation engine. Whatever your product or service, never underestimate the importance of a well-tuned lead generating engine.
Dave Kellogg SaaStr 2021: A CEO's Guide to MarketingDave Kellogg
Slides from Dave Kellogg's presentation at SaaStr Annual 2021, entitled A CEO's Guide to Marketing, where Dave discusses the top 5 things CEOs and C-level startup executives should know about marketing. Includes a 4-slide appendix of background resources.
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPardot
The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you've got a focused campaign attack. Learn how to:
- Identify and prioritize your lead generation marketing program objectives
- Understand your audience and target their needs and pains
- Choose the most effective programs for your marketing plan
- Align your metrics with your objectives
Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this upcoming webinar. Join Scott for this practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and qualify more prospects!
The Contextual Marketing Imperative: Rethinking your personalization strategySAP Customer Experience
Brendan Witcher, Principal at Forrester and Bernard Chung, SAP Hybris share best practices and the latest trends in contextual marketing and personalization. Examples shown include ASICS, Under Armour, NHL and more.
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
Webinar Slides - An Empowered Sales Rep Becomes A Content ConciergeMediafly
In the B2B world, many believe that buyers spend the first 60-70% of their journey consuming content. Then, if they are interested in buying, do they actively seek out a salesperson. While this implies that the salesperson’s primary role is to respond to product questions and present an offer, Forrester’s research shows the exact opposite to be true.
As the pace of innovation and customer expectation continues to accelerate, the role of every marketer is becoming exponentially more challenging. The key to success for marketers in this rapidly evolving digital world is one thing: engagement.
Join our guest Lori Wizdo, Principal Analyst with Forrester Research, and Hally Pinaud, Sr. Manager, Product Marketing at Marketo, for a webinar on the key principles of engagement marketing and how marketers are leveraging them to create meaningful interactions with people continuously over time.
Grow Revenue with the Right Marketing StrategyMarketo
Today, mobile, social and cloud technologies are transforming the customer experience and putting customers in control. In this digital age, marketers must always be improving marketing execution with an eye toward growing revenue.
Listen in to our webinar with guest Laura Ramos, Vice President and Principal Analyst at Forrester Research, and Matt Zilli, Senior Director of Product Marketing at Marketo, to discover why the next wave of competitive advantage will favor firms that obsess over their customers’ experiences and deliver what buyers want before competitors do. Learn how marketing strategies that leverage automation can transform the customer experience and grow revenue in the digital age.
How to thrive in the age of the customer!
Age of the customer — a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
As the lines of B2B and B2C buyer intentions begin to blur, marketers need to change their engagement tactics to get noticed. And it doesn’t end with marketing – it extends to sales and even customer support.
Check out the slides from our guest Steve Casey, analyst at Forrester, and Hally Pinaud, Head of Content at Marketo, to learn:
- What 2018 holds for our customers and their expectations
- What sales, marketing, and support engagement looks like today
- How to listen, learn, engage in the Engagement Economy
Why Advocates Are Your Best Competitive Advantage In The Digital Age
with Laura Ramos, Vice President, Principal Analyst at Forrester
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Customer Identity is the New Currency: Signal featuring Forrester ResearchSignal
Learn a breakdown of the different types of customer data and identity, plus how leading organizations are leveraging data and identity to create powerful customer experiences.
This presentation features Fatemeh Khatibloo, Principal Analyst at Forrester Research, Inc. Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal, AdAge and more. She's a frequently highly-rated speaker at industry events.
Qstream and Sales Readiness Group: Transforming Sales Managers into Great Coa...QstreamInc
Recent research reveals that an overwhelming 77 percent of firms don’t provide adequate coaching to their salespeople. This gap exists despite the fact that the same research shows an effective sales coaching strategy can improve revenue and profit achievement by nearly 20 percent. So why are so many companies still missing the mark when it comes to sales coaching? In this webcast, co-hosted with the Association of Talent Development, our presenters share data-driven best practices for implementing a sales coaching program that will help your organization develop a sales coaching culture, support front-line managers with real-time insights into their team’s skills and capabilities, and overcome the most common barriers to better coaching.
Qstream and RAIN Group: Creating a Top-Performing Sales Organization – Your R...QstreamInc
For sales reps and managers alike, getting to – and staying at – the top of the leaderboard is a constant battle. To discover exactly what top-performing sales organizations are doing differently to reach their goals, the RAIN Group Center for Sales Research conducted a global survey. In this exclusive webinar, Qstream CEO Duncan Lennox and RAIN Group President Mike Schultz review the research findings, outline the traits and best practices of top-performers, and offer actionable tips that can help any sales team create a roadmap for success in 2016.
Qstream and Sales & Marketing Management Webinar: Next-Generation KPIs for th...QstreamInc
Given the evolution of B2B buying cycles, sales managers must continually acquire and adopt new skills to effectively lead, compete and win. Yet too often, when evaluating their team’s performance, sales managers focus exclusively on performance metrics such as quarterly bookings or quota achievement.
Of course, these are important—but they are also lagging indicators. If you have no deals closing today, the reality is that your team has been under-performing for months. So how can sales managers identify and measure the most critical leading indicators: the skills and behaviors required today to build sales success for tomorrow, and the long-term?
Qstream defines a new generation of sales performance indicators giving rise to the data-driven sales manager. We also share strategies that will enable forward-thinking managers to:
- Assess and strengthen the sales capabilities that matter most
- Validate and develop a profile of their top performers
- Use data to determine leadership priorities
- Leverage real-time analytics for more effective coaching and development
LTEN Qstream Webinar: The 3 C's of Successfully Linking Training to Business ...QstreamInc
For years, the Holy Grail of training has been the ability to go beyond information delivery and simple skills assessment to identify a direct, positive impact on business results. Sales managers in particular are frequent victims, frustrated by their inability to associate training investments to sales performance and new revenue acquisition.
The good news is that in the current era of Big Data, mobile and gamification, managers have powerful new options for monitoring and measuring learning transfer, making it possible for trainers and educators to document with increasing precision what sales teams really know, and then make that data available and actionable for managers.
Join LTEN and Qstream for this interactive webinar reviewing how to apply predictive analytics to training outcomes, helping teams connect the dots between sales metrics such as engagement, performance and content proficiency to actual business results.
Attendees of this webcast will discover the 3 C’s of successfully transforming real-time data from your training program into executive insights that managers love, including:
• Coaching,
• Confidence, and
• Correlation to sales performance.
Qstream/Sales Management Association Webinar: Refocusing Sales Enablement In...QstreamInc
Sales enablement solutions – even successfully implemented ones – don’t always improve salesperson effectiveness. Instead, they improve Marketing’s ability to reliably deliver content into the hands of prospects and customers. Along the way, actual selling activity often gets lost. Nearly 1/3 of enterprise sales reps arrive at sales calls unprepared to apply the information and context needed to drive buying decisions.
So how do firms prevent enablement tools from dumbing down reps? This webinar will help you move beyond content management processes, and share new approaches for knowledge reinforcement and behavior change that are proven to enhance sales performance.
Society of Insurance Trainers and Educators (SITE) Webinar, hosted by Qstream...QstreamInc
The Science of Changing Sales Behavior: Navigating the Transition to Value-Based Selling
Insurance training professionals are facing growing pressure to engage agents and producers and help them transition away from price-centric conversations in favor of more value-based selling activities.
This requires close collaboration with sales management to identify behaviors that drive desired business outcomes, and then train where needed to help motivate change. But changing behavior is difficult. It’s simply a matter of how the human brain works.
Despite the specific training platforms or sales methodology employed by your organization, sales professionals sell based on what they know. So how do you get visibility to what this critical group really knows and understands, and once gaps are identified, how do you transform their behavior to positively impact premiums production?
In this exclusive webinar for SITE members, Qstream’s experts reviewed new research insights demonstrating that selling systems designed to embrace the way our brains actually work can increase sales effectiveness and improve revenue achievement.
Specifically, we discuss new techniques and technologies that can:
- Identify key skills or knowledge gaps that are holding back your sales force;
- Reinforce key messages and data points to make agents and producers more successful in the field, while motivating behavioral changes that support long-term success;
- Provide sales managers and trainers with real-time data and analytics that support more effective coaching; and
- Deliver clear metrics for determining the ROI of your training programs.
10 Do's and Don'ts for Developing an Effective Game-based Sales Reinforcement...QstreamInc
It’s one of the dirty little secrets of sales training: Your reps will forget most of the information relayed to them in just a matter of days.
What experienced sales enablement professionals understand is that sales reps must be able to apply that knowledge to fully encode it into memory and drive the necessary behavior changes.
The good news? A new breed of game-based, sales enablement application, optimized for both engagement and long-term knowledge retention, is quickly becoming a must-have for forward-thinking companies.
For anyone considering investing in a reinforcement solution, our latest Qpaper offers a list of must-do’s (and a few don’ts…) to get the optimal benefit for your reps, and your bottom-line.
Lessons from Harvard: Using Gamification to Juice Your Sales Training by Dr....
Transforming Your Reps From Pitch Men to Problem Solvers
1. Transforming Your Reps From
Pitch Men To Problem Solvers
New Rules for Sales Enablement Success
Peter O’Neill, Vice President & Research Director, Forrester
Lisa Clark, Vice President, Qstream
May 12, 2016
20. Number of B2B salespeople/$1MM of GDP
has declined steadily in the last 20 years
• 2.08 in 1995
• 1.79 in 2002
• 0.99 in 2013
Source: Race Against The Machine
By Erik Brynjolfsson and Andrew McAfee
34. Managing Change at Scale
“The whole experience was eye-opening.
Never before have we had this level of
granularity and measurement for a change
management initiative. We were able to
provide visibility all the way up to
the board level on how well we were doing
in the transition to value-based selling.”
Global Sales Enablement
Director
35. Top Performers are Proficient!
In All Aspects of Their Job !
Competition!
Marketing
Materials!
Compliance!
Industry!
Sales Process !
& Tools !
Product!
Messaging!
Selling !
Skills!
39. Presentation Title
Subhead Goes Here
Peter O’Neill
Forrester Research
+49 69 959298 39
poneill@forrester.com
@poneillforr
Thank you
Lisa Clark
Qstream
781-214-4528
lclark@Qstream.com
@Qstream