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Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
Create Once, Publish Everywhere
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Create Once, Publish Everywhere

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Vi køber flere og flere ting på nettet og forventer i stigende grad at have adgang til nøjagtig samme indholdsmængde uanset hvilket device, vi går online fra. Undersøgelser viser desuden, at ca. 90 % af befolkningen shuffler mellem enheder, når de skal afslutte et køb eller færdiggøre en handling online. Som serviceudbyder må du derfor acceptere, at du ikke har kontrol over, hvor, hvordan og i hvilken kontekst brugerne tilgår og bruger jeres indhold.

Gennem en introduktion til COPE-modellen (Create Once, Publish Everywhere) får du indblik i, hvordan du kan forme og pakketere jeres indhold, så det kan fungere kontekst-uafhængigt. Herunder hvordan du lægger en fremtidssikker og fleksibel indholdsstrategi, der gør det nemt at publicere og genbruge indholdselementer på tværs af kanaler og devices.

v/ Mette Schou Andersen, Senior User Experience Consultant og Liv Madsen, Frontend Developer

Published in: Technology
License: CC Attribution-ShareAlike License
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