The respondent conducted primary audience research for a music video project, asking questions about age, gender, favorite music genres, preferred types of music videos, and overall preferences. Most of those surveyed were 19-21 years old, the target demographic, and the audience research included equal numbers of males and females. The research found that R&B was the most preferred genre and that people liked music videos that clearly showed the lyrics and beats, known as amplification videos, as well as performance-based videos.