The questionnaire results showed that the sample was representative of the target audience for a new music video: equally male and female students around the same age who enjoy R&B and hip hop music. Most used YouTube to discover new music. The most popular genres among respondents were R&B and hip hop. Respondents said they liked music they could relate to and that had good beats. The music video should relate to its song and include dancing and appearances by the artist to appeal to this audience.

1. The people that took my questionnaire were both
equally male and female, therefore the results will
be fair in terms of gender, and we want to appeal
to both genders with our music video.

2. In my questionnaire there isn’t a wide range of ages, but the
ages that are represented are what we want our target
audience to be so it will be relevant to our music video. This
means that the questionnaire is be representative of our target
audience.

3. The people that took part in my questionnaire were
all students, some with part time jobs, this fits in with
our target audience, as we want to appeal to a
younger group of people. Again, it means that the
questionnaire will be representative.

4. Everyone that I asked watches music videos, which
shows that what we want to create, a music video,
will appeal to a wide range of people and will get
watched

5. Most people that answered this question use social media to
find out about music, the main one being Youtube. Two thirds
of the people asked use this media platform. The people in
the survey don’t use Facebook, so it won’t be a good platform
to use to promote our music video. Other good platforms to
use would be Soundcloud, iTunes and Twitter.

6. The most popular genres are hip hop and R&B according to
my questionnaire. Two thirds of people asked prefer R&B
and hip hop, which is a large amount compared to the
minority that like other genres. The genre of the music video
will be R&B, so we’ll be appealing to our target audience.

7. Why is this your favourite genre?
Many people in the questionnaire said that the genre(s) that they choose
were their favourites because they could relate to the music in some
way, and they felt the music was fun and enjoyable.
Another reason was because of the beats used.
This shows that the song we use for the music video is important to make
our target audience relate to it and want to watch it. The song also
needs to be something that can be enjoyed by a wide range of people,
it doesn’t necessarily need to be upbeat, but it needs to be enjoyable to
grab the audiences interests.

8. Who is your favourite artist?
The majority of people that participated in my questionnaire had a favourite
artist in the hip hop & R&B genre. Considering my questionnaire
showed that it was mostly taken by our target audience means that
what we will be doing is accurate and will appeal to them. This fits in
with the genre that our music video would be, which is R&B.

9. What is your favourite song at this moment?
Like the data that I found when people were asked their favourite artist,
their favourite song was also in the hip hop/R&B genre. Again this will
appeal to the people we’re aiming at as it’s in the same genre.

10. What do you like to see most in a music video?
What people wanted to see in a music video varied. A few people said they
wanted a video that related to the song and for it to correlate.
Along with this, people wanted to see dancing in a video, whether it be a
routine or just people dancing normally.
They also wanted to see the artist in the music video.
Using this information, we will try to make sure our music video
incorporates as many of these things as possible.