According to a focus group interview about R&B music, participants associated the genre with soulful music and artists like Jay-Z from the past. They thought modern R&B artists would have an up-to-date but distinctive style with an edge. Participants also associated R&B with dark colors and expected magazine covers of this genre to feature full-length photos of artists facing the camera.

1. Focus Group Interview 2
When you hear the words R&B what is the first word or phrase that comes
into your head?
- Soulful music.
What artists would you associate with this genre?
- Hip Hop artists like Jay-Z, also old hip hop singers.
What style do you think the artists would follow?
- They would be up to date with the mainstream style, but they would be
distinctive because they have that edge.
What colours do you associate with R&B?
- Dark colours.
A similar magazine to this genre would be Billboard, have you heard of them?
- No.
If so, do you like their magazine?
-
On the front cover of this genre magazine, what sort of photo would you
expect?
- A long shot of the whole artist, head facing the camera too.
What would you expect to be featured in this type of magazine?
- Top 10 songs, concert information.
Would you like to hear about the latest celeb story? As this is what I am
thinking on including.
- They have to be something interesting, rather than the usual, whos dating
who.