- The majority of respondents to Lucy Richmond's questionnaire were between the ages of 16-19, fitting her target audience age range of 16-22. - Most respondents were female, despite indie music typically having a predominantly male following. - The majority of respondents illegally download music rather than purchasing it, and watch music videos online as a free form of music consumption. - Indie music was the most popular genre among respondents, indicating they may enjoy Lucy's indie song and video. - Narrative videos were the preferred type of music video, matching Lucy's narrative video concept.

1. Questionnaire Results
Lucy Richmond

2. What is your age?
16 - 19
20 - 25
26 - 30
This shows that the majority of my audience is likely to be between the
ages of 16 and 19. The audience age I am targeting is between the ages
of 16 – 22 so the results I obtain from this questionnaire are from people
who could possibly be part of my target audience and so I can plan my
video accordingly.

3. Gender
Male
Female
There were more female than male who completed my questionnaire. This
may mean that my target audience will be predominantly female. This is
not conventional of the genre of music my music video will be as indie
music has a predominantly male following. There are still quite a lot of
males who are part of my target audience however and so the audience
wont be too different to the norm.

4. Purchasing Music
Buy
Illegal Download
The results show that the majority of people questioned download
music illegally which shows that they do not like to pay to consume
music. This also means that they may be likely to watch music videos
as it is a free way of music consumption.

5. Do you watch music videos?
Yes
No
Only one person out of twenty five people who completed
the questionnaire didn’t watch music videos. This shows that
music videos are very popular and many people watch them.

6. How you watch music videos
YouTube
TV
From the results obtained, it seems that people watch music videos on TV
as much as they watch them on YouTube, the results were pretty much
equal. This shows that one platform is not really more popular than
another. People consume music videos in a variety of ways.

7. Favourite genre of music
Indie
Pop
Rnb
Rock
Country
According to the results obtained, the most popular genre of music was
indie music. This is good as the song I’m doing is an indie song and if the
people who completed the questionnaire are part of my target
audience, then they might light the song and video.

8. Favourite Type of Video
Narrative
Performance
Abstract
Most people questioned said that narrative videos are their favourite type
of music video. This is good as my music video is a narrative type and so
this audience may enjoy my video.

9. Social Networking Websites Used
Facebook
Twitter
Instagram
Other
None
Facebook and Twitter are the most popular social networking sites used
according to this questionnaire. Many artists use these websites to promote
their music videos and so many people can hear about or get access to music
videos through these websites, hearing about it from the artist first. There are
hardly any people who were questioned who don’t use social networking
websites which shows that they can be a popular way to promote a music video.

10. Do you go to gigs?
Yes
No
Most people questioned go to gigs which shows that they enjoy
seeing their favourite artist live. It also shows that they like to see
artist performing their songs and so may like to watch music
videos and so see the artists performing.

11. Do you prefer to watch videos or just listen
to the song
Watch Videos
Listen to Song
Most people questioned prefer to watch videos than just listen to the
songs. This shows that music videos are popular and many people enjoy
seeing artists and bands performing their songs in a video rather than just
hearing them. Therefore, according to my results, my target audience may
enjoy watching music videos and so may enjoy my music video.