The document summarizes the results of a questionnaire about music video preferences. It found that the target audience is 16-18 year olds, who prefer hip hop genres. Most respondents preferred a performance-based music video over narrative. The majority said they would be more likely to buy a song if they liked the music video. Most expected to see a positive representation of women in music videos that both challenges and reinforces stereotypes.

1. Questionnaire Analysis

2. I used the same amount of males and females to see what response I would get from each gender and I thought 20 from each would be enough.

3. From my results I can see that my main target audience is in the range of 16-18 , so in my music video I shall be using my analysis to please there viewing.

4. This question shows me what genre is currently popular with the people I surveyed, my audience seem to be preferring hip hop over the other genres.

5. From this question I can derive that a performance based video is much more popular but narrative is not to far behind, these results are vital as I am going to producing a performance based music video.

6. As we can see the majority prefer that a good music would urge them to buy the song, this maybe because they like the visuals that go along with the song, so it is critical to produce a very good music video

7. From this we can identify that my audience expect to see a positive representation of women, which I will do through my music video.

8. The majority seem to want the music video to be adhere, but a large quantity also expect the video to subvert the stereotypical norm, so from this I will make my music video both subvert and adhere the stereotypical representation.