In a focus group about an R&B music magazine, participants associated the genre with old school music and artists like Beyonce and Eminem. They thought the magazine would have a classy, retro style with deep colors and white. Participants were familiar with and liked the similar magazine Billboard. They expected the magazine cover to feature a close-up photo of an artist against a plain background and articles on the latest celebrity fashion, concerts, and gossip stories.

1. Focus Group Interview 1
When you hear the words R&B what is the first word or phrase that comes
into your head?
- Old school music.
What artists would you associate with this genre?
- I associate artists such as Beyonce, Eminem, artists which also rap.
What style do you think the artists would follow?
- Classy, retro?
What colours do you associate with R&B?
- Deep colours and white, nothing too bright.
A similar magazine to this genre would be Billboard, have you heard of them?
- Yes.
If so, do you like their magazine?
- I like their magazine, it is interesting to read as it is different to pop
magazines.
On the front cover of this genre magazine, what sort of photo would you
expect?
- A close up of an artist, plain background, nothing too busy.
What would you expect to be featured in this type of magazine?
- The latest celeb fashion, concerts.
Would you like to hear about the latest celeb story? As this is what I am
thinking on including.
- Yes it is fun to hear about celeb gossip.