Our audience provided feedback on our rough cut video which helped us improve it, suggesting we add more variety of shots and locations. We took this feedback and filmed additional footage with more locations and shots of the performer. When we showed the final cut to our audience, they were amazed at the progress and said it was extremely pleasurable to watch and included all the elements of a successful music video. They also noted it had an energetic feel from the use of color and dancing in one location. The video was later posted on Facebook where it received positive feedback with many likes and comments praising how good the video was.

1. Media Studies Evaluation Q3. What have you learnt from your audience feedback?

2. Our audience feedback has helped us develop our video significantly, from the early stages of our video when our rough cut was presented up until our final cut version. We introduced our rough cut to family and friends in order to receive constructive criticism about what improvements we could make, a number of comments were made such as… Feedback from our rough-cut... ‘ Little variety of shots, needs something more’ ‘ Drags on for too long, to improve use more locations’

3. Once we had acknowledged the negative criticism we decided to shoot additional footage in a range of locations as we were determined to produce the best possible outcome for our final cut version. Improving our rough-cut We filmed more footage of the female performer as feedback suggested we didn’t have enough variety of shots. We added more of the footage from the Showroom location, as some feedback told us we needed to include more locations.

4. When our video was complete we staged another viewing to the same audience, to see if they thought we had improved our work. Our audience were amazed at how far our video had progressed and stated that the video was extremely pleasurable to watch and includes all of the conventions required to make a successful R&B video. The audience also pointed out that our video had an energetic feel to it through the burst of colour within one of the locations and the upbeat street dancing, this was important to us as we wanted to create a lively atmosphere within our video. Feedback from Final cut... ‘ Extremely pleasurable To watch’ ‘ Energetic feel to the video through the colours & dancing’

5. Also the male performer within our video proudly posted the video on a social networking site named Facebook, the video was well received and gained thirteen ‘Likes’ and over twenty comments from varies people saying how good the video is. Feedback from Facebook...