The document summarizes primary research interviews conducted for an A2 media project. Students interviewed people of different ages and genders about their music listening habits and preferences for singer/songwriter music videos. They asked questions about music consumption, favorite artists, preferred ways to watch music videos, expectations for singer/songwriter videos, and factors that would attract people to purchase an album beyond just the music. Videos of the interviews are available via links following the presentation.

1. Primary Research
Interviews

2. We conducted interviews with people of different ages and
both genders, this gave us a broad image of who like our
genre of singer/songwriter and what they want/expect to see
in videos by artists in this genre. On the following slides are
the questions that we asked our interviewees.
What we did…

3. • “Hello, we’re going to ask you a few questions based
around music as part of our A2 media project.”
• Question 1- Firstly do you listen to music regulary?
• Question 2- Where do you tend to purchase your music
from?
• Question 3- What genre of music do you mainly listen to?
What we asked…

4. • Question 4- Who would you say is your favorite artist?
• Question 5- If you were to watch a music video what
form of media would you use to watch it?
E.g. YouTube, music television channels…
What we asked (continued) …

5. • Question 6- If you were watching a music video by a
singer/songwriter, what would you expect to see?
• Question 7- If you were to purchase an album what
would attract toy to it other than the music?
What we asked (continued) …

6. • To watch the interviews from our primary research, click
on the links below this presentation to open up the videos
of the interviews.
• We will deconstruct and analyse the answers to the
questions from the interviews in the research conclusions
presentation.
Results of interviews…