The document summarizes survey results from the target audience of a music video, aged 17-19. It found that alternative and house music were most popular, over 50% watch music videos often, and word of mouth and advertisements influence viewership. Most watch on phones and laptops via sites like YouTube, but some still use TV. Clothing, the artist, and song attract viewers, so the video will consider outfits and include the artist and a narrative to engage the audience. Violence and sex will not be included due to inappropriateness.

2. A majority of the people surveyed were aged 18, 40%
were 17 and 13% were 19. Through this I can see that
my target audiences age is between 17-19.
60% of the people surveyed were female and 40% male
however my music video will not be aimed at one specific
gender I will aim it at both.

3. For this question people were able to
choose more than one genre of music that
they liked. As we can see Alternative and
house were the most popular genre with
RnB and hip-hop the next most popular. I
believe that if I choose alternative as a genre
it would suit my target audience quite well.
Over 50% of the people surveyed watch music videos
‘very often’ so I know that my video would be watched
by my target audience.

4. Most people who completed the survey selected that
they watch music videos because they like the song or
artist/band. People have been talking about it and my
friends have told me to watch it were also big reasons.
Through this I can see that a music videos popularity can
be spread extremely easily and successfully through word
of mouth. Advertisements scored quite highly as well so I
know that my advertisement that would be in a music
magazine would also be noticed and help my music video
gain popularity.
All the people surveyed said that they watched music videos on
their phone and laptop which shows me that the internet will
play a key part in the viewing of music video. I believe many will
watch the video on sites such as YouTube. However 11 people
did still select the option of T.V leading me to believe that
young people of my target audience still watch music videos on
T.V and probably on music channels like Vevo or MTV

5. Most people said that the song, artist/band and clothing
attracted them in a music video. Clothing was an
interesting one so I can plan In my music video to
consider my actors clothing very carefully and maybe try
to make their outfit fit in wit what my target audience is
currently wearing.
All of the people surveyed said that they like to see the
artist/band in the video and 10 said they would like to
see a narrative so I will try to create one in the video to
keep my audience interested. Only one person wrote sex
and the other violence. Since putting violence and sex in
my music video would be inappropriate I would not
include these in my video.