The document discusses designing a business card and letterhead for the character Cruella De Vil incorporating her identity and services, with ideas including a dog poop bag service called "Because life's full of crap" and a fur coat business called "Made for rich bitches", as well as unique textured business cards featuring small pieces of fur. Research was done on Cruella De Vil's characteristics and existing letterhead designs to inspire the creative business identity concepts.

1. We were asked to pull a well known person out of a hat
and produce a business card and letterhead incorporating
a new identity/logo to reflect the individual or their services.
I received Cruella De Vil and
was extremely pleased with my
character as I am already familiar
with her.

3. From my research I began looking for USP’s of Cruella De Vil and
Started to think of how I could put them to use.
I didn’t want to make ordinary business cards as I believe adding a
unique feature to them would make a more fascinating.
My second idea was to
My first idea was to do a dog
reverse the roles of Cruella
poop bag service, as I wanted
wanting Dalmatians fur and
to have some fun with my work,
instead supply fur coats
and Cruella is known for
for dogs. My added feature
her hatred of dogs. My added
would be a small piece of fur
Feature was a poop bag
to give the card texture.
which clients could keep.

4. I like these business cards because
they are not just your average designs,
they have added features which makes
them more unique and fun to receive.

5. What is a letterhead?
Letterhead represents the company or organization the letter is from. Below are some classic
letterheads I have found from big organizations.

6. The images and websites above
gave me inspiration when it came
to designing my business cards,
letterheads & strap lines.

7. Logos for both business cards &
letterheads.
Strap lines-
‘Because life’s full of crap’
‘Made for rich bitches’