1) The document discusses questionnaires given to the target audience of a music video to determine preferences in genre, age, gender, and desired elements of the video. 2) The questionnaires found that the target audience preferred R&B and hip hop music, were between ages 14-21, and wanted to see locations like clubs, concerts, and shopping malls featured. 3) Based on the questionnaire results, the music video for Chris Brown's "Beautiful People" was selected, featuring preferred R&B conventions and youth culture elements. The target audience feedback confirmed they enjoyed the storyline.

2.  For our target audience we
gave out a questionnaires
to see what genre of music
they are interested in and
what they expect to see in
a music video. As the
storyline targets different
races, gender and age. By
using the questionnaires as
primary information it would
help our video be more
successful.
Female
62%
Male
38%
Gender

3.  In our questionnaire as well we
also targeted a range of age
groups to see what style of music
they enjoy. It gave me an insight
of which age groups were
interested in. Where we could see
if we could present there ideas in
to our video targeting our
audience of teenagers and
young adults.
 My partner and I ensured that we
gave majority of the
questionnaires to people that
were within the age group of our
target audience, so we were able
to use their ideas to produce a
creative music video that
appealed to the audience that
we are targeting.
17%
27%49%
7%
Age groups
11yrs-
13yrs
14yrs-
17yrs
18yrs-
21yrs
21yrs+

4.  In my questionnaire I asked my target audience what radio stations they listen to as
they can tune in wherever they are to listen to their favourite artists. This helps me
identify the type of music my target group listen to and also demonstrates how people
access their music.
 The bulk of my target audience chose either Kiss, Capital Fm or Capital Xtra (Choice
FM). From this I could interpret the main genres people listen to. This was either, R’n’B
or Hip Hop.
 Many radio stations play a selection of music such as pop, dance, house, techno and
other types of music on their channel. However some will only play one genre such as
Kerrang, as they only play rock and heavy metal on their station.
0
2
4
6
8
10
11-13yrs
14-17yrs
18-21yrs
21yrs+

5.  In our questionnaire one of the questions we also asked was what type of genre
people like the most. Majority of the people chose either ‘Hip hop’ or R’n’B. This
question was the base of music video production as this charted our decision
making to choose the song ‘Beautiful People’ by Chris Brown, as he is an iconic hip
hop and R’n’B artist.
 This would be a successful music video as most of our target audience would enjoy
it. When it came to producing my music video I used more R’n’B conventions than
hip hop as it was more difficult to use some conventions of the hip hop genre as
there were limited locations and props we could use to make it effective.
0
1
2
3
4
5
6
7
8
9
10
11-13yrs
14-17yrs
18-21yrs
21yrs & Over

6.  In addition we asked what music channels they watch as it another way
people can watch and listen to their favourite artists. This enables us to see
what music videos people like and their taste in music.
 It helps Fortune and I to see what type of music videos they watch and see
what conventions they include in their video.
0
2
4
6
8
10
11-13yrs
14-17yrs
18-21yrs
21yrs+

7.  We asked this question to see which artist’s music video they enjoy
watching. I named a variety of artists such as Coldplay, Michael Jackson,
Beyonce and other artists.
 I listed these specific artists as they are currently in the top charts and we
had watched their videos as they all have similarities and differences in
each of them, giving us ideas that we can interpret in to our video. Also
following the conventions that should be included in our music video.
0
1
2
3
4
5
6
7
8
9
10
11-13yrs
14-17yrs
18-21yrs
21yrs+

8.  In the questionnaire we also
asked what type of locations
people would like to see in
our music video. By receiving
feedback from people we
were able to see their ideas
by asking them the locations
they would like us to include
in our music video.
 We gave a range of
locations to choose from. The
main locations they were
interested in was a rave,
concert and a shopping
centre. From this we were
able to interpret our ideas in
to the video using these
locations.
25%
23%
9%
3%
24%
6%
3%
7%
Locations Rave
Concer
t
Beach
Park
Shoppi
ng mall
House
Roads
Central
London

9.  Once we finished our video the questionnaires we handed
out provided us with the results we wanted to see as 95% of
the people we gave out said that they liked our story line.
From the positive results we were able to keep the original
story line and represented a range of youths together
partying and enjoying their lives. This highlighted the lyrics
‘live your life’ as they were excited and smiling
demonstrating that they wasn’t bothered about people
bringing them down ‘don’t let them bring you down’. I
ensured that the storyline remained to follow the R’n’B and
dance conventions.
95%
5%
Did you like the storyline of
our music video?
Yes
No

10.  The results from the questionnaires were
extremely helpful as it gave us many ideas that
our target audience were interested in. It
enabled us to keep the ideas of the
representation of youth and culture uniting
together living their lives. This illustrates that our
ideas were successful as many people enjoyed
our videos. By receiving feedback from our
target audience it allowed us to see what
people liked and disliked about the video
analysing our areas of improvement so it would
look more professional and appealing to our
viewers.