This document summarizes the results of a survey about indie rock music. It finds that more 17-20 year old females listen to indie rock than males of the same age, with the most popular artist being Arctic Monkeys. While Oasis was once very popular, only 50% of respondents now listen to them. Respondents felt indie rock appeals to both genders. When asked about music video preferences, most wanted to see the entire band equally, locations in cities and parks/studios, and for band members to wear indie clothing. The preferred video style was a combination of performance and narrative elements.

1. SURVEY MONKEY
ANALYSIS

2. WHAT IS YOUR AGE?
Age
10 to 16 17 to 20 21 to 25 26+

3. ARE YOU MALE OR FEMALE?
Gender
Male Female

4. WHO ARE YOUR SOME OF YOUR
FAVOURITE INDIE ROCK
ARTISTS?
Artist
Arctic Monkeys The Foals The Strokes Happy Mondays
The Kooks Florence + The Machine Coasts Oasis
Bon Iver Franz Ferdinand The Stone Roses Blur
Imagine Dragons Bastille Young Kato

5. DO YOU LISTEN TO A LOT OF
INDIE ROCK MUSIC?
Response
Yes No Sometimes

6. WOULD YOU ASSOCIATE INDIE
ROCK WITH A MALE AUDIENCE
OR A FEMALE AUDIENCE? WHY?
Gender
Male Female Both
WHY?
• It’s very boys music
• I am male, as are all my friends who listen to the same
genre of music as me
• Different people enjoy different types of music, it is not
for a specific gender
• The music itself is rather neutral considering gender, I
am female and listen to indie and I have male friends who
do too.
• Equality.
• The genre appeals to both genders
• Individual
• Both sexes can appreciate the genre so I associate it with
both.
• Because I think both genders can enjoy the music

7. IS IT IMPORTANT FOR THE SINGER TO
BE THE MAIN FOCUS WITHIN THE MUSIC
VIDEO? OR SHOULD THE REST OF THE
BAND APPEAR IN IT AS WELL?
Response
The focus should be on the singer
The focus should be on the band
Other
OTHER:
• Both should be equally included
• The focus should be on all of them they are all
important within the band and are all key to the
music video.
• The focus should be on the group as a whole

8. WHAT LOCATIONS DO YOU
EXPECT TO SEE IN AN INDIE
ROCK MUSIC VIDEO?
Locations
City Country Side Park Studio Alley Way

9. WHAT DO YOU EXPECT THE
COSTUME TO BE LIKE IN THE
VIDEO?
Costume
Hippie/Bohemian Hipster Formal Clothing Indie Clothing

10. WOULD YOU PREFER THE VIDEO TO
CONTAIN A STORY (NARRATIVE) OR IT
TO BE PURELY PERFORMANCE ONLY?
OR BOTH?
Video preference
Narrative Only Performance Only Both

11. CONCLUSION…
From studying my responses, it appears that more females from the ages of 17-20
listen to indie rock music than males within the same age range. The most popular
artist to be listened to is the Arctic Monkeys with 80% of my target audience listening
to them, however the oldest band Oasis seems to have lost its popularity over the
years despite being one of the most iconic bands in Britain and only half (50%) listen
to them. The majority of the audience have said that Indie Rock music appeals to
both male and female audiences due to freedom of musical preference.
When asking about what they actually expect within the video, a lot of people said
the band should have equal camera time as they are important to the music video
too. For locations, 100% requested that the video should have aspects set in the city,
55.56% requested that they should also be able to see a park and a studio within the
video. They also said that we should reinforce the Indie stereotype by asking the
members of the video to wear Indie clothing, over 60% of them asked for them to
wear indie clothing, but 40% said hipster clothing. When we asked for what style of
video they would like, the majority asked for both a performance and narrative video
in order to reinforce the meaning of the lyrics in the style of a narrative.