Question 1 - Advert Conventions
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The document discusses conventions used in advertising dance and pop music. It describes including the artist's website, using a logo, employing a black, white and gold color scheme to look more sophisticated than typical dance ads, keeping consistent fonts between products, featuring an image of the artist but mirroring it for effect, dressing the artist casually in a nightshirt while still representing glamour, and photoshopping the artist to appear more tanned and glamorous in accordance with theories of the male gaze. It also notes using minimal necessary text so the audience is not overloaded.
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How effective is the combination of your main
This document summarizes and analyzes the effectiveness of combining main and ancillary texts for a marketing campaign. It discusses the design of an advertisement and digipak for a band. The advertisement features a "Sad Robot" motif in a comic style to appeal to late teens and young adults. It uses a black, white, and red color scheme for simplicity and recognition. This scheme is continued in the digipak to create familiarity with the main music product. The goal was to effectively promote the band to its target audience through consistent, symbolic visual branding across marketing materials.
A2 Evaluation - Question 2
The student created a music video, magazine advertisement, and digital album pack (digipack) for their coursework that were all connected through a consistent theme, style, and the use of the same actress.
The music video aimed to entertain through its plot of a girl's emotional journey and use of different shots and locations. The magazine ad promoted the album featured in the video through reviews, references to the video, and similar coloring and imagery. The digipack was designed to appeal to both fans and new audiences through its eye-catching design, personal message from the artist, and references back to the popular song from the video.
Overall, the combination of these three products was highly effective as they seam
Magazine ad planning
Posters are an inexpensive and effective way to market a music video. They can be displayed for free in public places and are inexpensive to produce. Strategically placing posters in high traffic areas like train and bus stops ensures a large audience will see them. Posters can also be shared online, further increasing accessibility and reach at low cost. An eye-catching color scheme and props that relate to the song's narrative and genre will make the poster more memorable and help audiences identify the music video. As an independent company, posters allow the wide reach needed to promote the video on a small budget.
.
The document discusses the design choices for a band's poster and digipak cover. The font, imagery of hands, and creamy/grey cloud background are consistent across both to create recognition and a cohesive "house style." Black and white imagery, cross-dissolves, and a sepia-toned aesthetic link the ancillary tasks to the band's music video. The designs were inspired by the simple but effective styles of albums from The Script and The Verve.
Editing updates for magazine advert and digipak
The document discusses edits made to a digipak and magazine advertisement for a student album. For the digipak, the font was modified with a drop shadow and glow, and images were touched up in Photoshop to remove blemishes and make the digipak look more professional. Inside the digipak, music sheets and guitar images were included and filtered to match the acoustic pop genre. The magazine advertisement was kept simple to focus on the main image but used the same fonts to link it to the digipak and create brand identity.
Question 2
The document discusses the importance of synergy between related media products like music videos, album packaging, and advertisements. It provides examples of how color schemes, typography, branding, and themes can be used consistently across different materials to create a recognizable identity and link the products. The author analyzes their own student project where they attempted to achieve synergy between a music video, digital album packaging, and advertisement by incorporating common visual elements like casual clothing, music instruments, and thank you messages. They conclude that the synergy was mostly effective but the advertisement could have linked more directly to the shared aspects in the video and packaging like a brick wall background.
Digipak
The document describes a digipak that was created to promote an artist. It includes the front and back covers as well as a middle page. The front and back covers were designed to be the main focus to attract and appeal to the target audience. A sky blue background was used on the covers to convey the idea of a boy and girl in love, and an image from the artist's music video was included to make it familiar to the audience. The digipak and its design aim to both promote the artist and entertain the target audience.
2. How effective is the combination of your main product and ancillary texts?
The document evaluates the effectiveness of combining a music video with ancillary texts like a digipak. It discusses how color was used to represent the genre of indiretronica. In the music video and digipak, colors were contrasted in the skin tones, backgrounds and t-shirts of individuals. Lyrics from the song were also reflected visually, like featuring a monkey mask on the digipak matching the lyrics. Overall, synergy was created between the music video and digipak through consistent use of colors, literal interpretations of lyrics, and similar angles, backgrounds and level of closeness.
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How effective is the combination of your main
This document summarizes and analyzes the effectiveness of combining main and ancillary texts for a marketing campaign. It discusses the design of an advertisement and digipak for a band. The advertisement features a "Sad Robot" motif in a comic style to appeal to late teens and young adults. It uses a black, white, and red color scheme for simplicity and recognition. This scheme is continued in the digipak to create familiarity with the main music product. The goal was to effectively promote the band to its target audience through consistent, symbolic visual branding across marketing materials.
A2 Evaluation - Question 2
The student created a music video, magazine advertisement, and digital album pack (digipack) for their coursework that were all connected through a consistent theme, style, and the use of the same actress.
The music video aimed to entertain through its plot of a girl's emotional journey and use of different shots and locations. The magazine ad promoted the album featured in the video through reviews, references to the video, and similar coloring and imagery. The digipack was designed to appeal to both fans and new audiences through its eye-catching design, personal message from the artist, and references back to the popular song from the video.
Overall, the combination of these three products was highly effective as they seam
Magazine ad planning
Posters are an inexpensive and effective way to market a music video. They can be displayed for free in public places and are inexpensive to produce. Strategically placing posters in high traffic areas like train and bus stops ensures a large audience will see them. Posters can also be shared online, further increasing accessibility and reach at low cost. An eye-catching color scheme and props that relate to the song's narrative and genre will make the poster more memorable and help audiences identify the music video. As an independent company, posters allow the wide reach needed to promote the video on a small budget.
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The document discusses the design choices for a band's poster and digipak cover. The font, imagery of hands, and creamy/grey cloud background are consistent across both to create recognition and a cohesive "house style." Black and white imagery, cross-dissolves, and a sepia-toned aesthetic link the ancillary tasks to the band's music video. The designs were inspired by the simple but effective styles of albums from The Script and The Verve.
Editing updates for magazine advert and digipak
The document discusses edits made to a digipak and magazine advertisement for a student album. For the digipak, the font was modified with a drop shadow and glow, and images were touched up in Photoshop to remove blemishes and make the digipak look more professional. Inside the digipak, music sheets and guitar images were included and filtered to match the acoustic pop genre. The magazine advertisement was kept simple to focus on the main image but used the same fonts to link it to the digipak and create brand identity.
Question 2
The document discusses the importance of synergy between related media products like music videos, album packaging, and advertisements. It provides examples of how color schemes, typography, branding, and themes can be used consistently across different materials to create a recognizable identity and link the products. The author analyzes their own student project where they attempted to achieve synergy between a music video, digital album packaging, and advertisement by incorporating common visual elements like casual clothing, music instruments, and thank you messages. They conclude that the synergy was mostly effective but the advertisement could have linked more directly to the shared aspects in the video and packaging like a brick wall background.
Digipak
The document describes a digipak that was created to promote an artist. It includes the front and back covers as well as a middle page. The front and back covers were designed to be the main focus to attract and appeal to the target audience. A sky blue background was used on the covers to convey the idea of a boy and girl in love, and an image from the artist's music video was included to make it familiar to the audience. The digipak and its design aim to both promote the artist and entertain the target audience.
2. How effective is the combination of your main product and ancillary texts?
The document evaluates the effectiveness of combining a music video with ancillary texts like a digipak. It discusses how color was used to represent the genre of indiretronica. In the music video and digipak, colors were contrasted in the skin tones, backgrounds and t-shirts of individuals. Lyrics from the song were also reflected visually, like featuring a monkey mask on the digipak matching the lyrics. Overall, synergy was created between the music video and digipak through consistent use of colors, literal interpretations of lyrics, and similar angles, backgrounds and level of closeness.
Danny bradley and haydn taylor script for pitch
Danny and Haydn present their idea for a recruitment video to encourage teenagers to become members of an organization. Their video will feature four teenage members filmed in different locations, such as a skate park and shopping center, discussing why they enjoy being members. It will also show the ease of completing a membership form. Danny and Haydn researched recruitment videos from Apple and the NHS to help guide their professional-looking video in terms of style and format. They shared storyboards to outline their planned shooting and final product.
Evaluation Question 2
Our brand identity across products is created through similar imagery, thematic links, and typography. In our video and ancillary texts, we use symbols of the destruction of children's toys to represent the death of childhood. Both the video and packaging utilize black and white or colored imagery and differing fonts to link the themes while maintaining a house style. The overarching theme of death, specifically of childhood, is reflected throughout to be easily recognizable to our target audience.
All Rise Production
The company logo started as a blue sound wave image that was modified to be red to represent the horror genre, with a white text company name added to stand out against the red background, creating a final product conveying screaming, blood, and distinguished branding for their horror media company.
Evalaution presentation question 1
The document discusses how the media group developed and challenged conventions of real media products in their portfolios. They applied various media theories, such as synesthesia theory and preferred reading theory, to engage the audience. Their advanced portfolio featured montage editing, intertextual references, unique locations, effective lip syncing, and varied lighting and camerawork to challenge typical real media products. Overall, the group strived to create high quality media products that pushed the boundaries of conventions in their genre.
Ben Kelleher's Radio Advert Evaluation
The document discusses recording and editing a radio advertisement for a surf shop. It describes encountering technical difficulties with the recording software Audacity freezing. It details including an echo effect that was discovered by accident during recording and emphasizing it. Feedback from a media teacher praised the original bedding music track but felt it became overpowering at times and that the echo effect did not fit well with the rest of the advertisement. Room for improvement in the clarity of audio recordings and better editing was also noted.
Taz's radio advert evaluation
The document discusses the creative process and challenges faced in creating a radio advertisement. It describes how the group of 3 students had to develop roles for each person and create original sound effects due to lack of resources. They wrote a narrative script to include everyone and recorded it with minimal retakes. The advert uses repetition of the store name "waves", background music, and emphasizes certain words to engage the target audience. Audacity software was used to easily combine all audio elements. Feedback suggested adding a cash register sound to better signal the transition between sections.
Radio advert evaluation
The document discusses the creative process and challenges faced in creating a radio advertisement. It describes how the group of 3 students had to develop roles for each person and create original sound effects due to lack of resources. They worked well as a group to write a script that included all roles. The advertisement uses techniques like repetition of the store name "waves", bed music, and emphasizing certain words to engage the target audience. Audacity software was used to record and edit the advertisement and was easy to learn. Feedback suggested adding a cash register sound to better signal the transition between parts of the narrative advertisement.
Production company
A production company called Mousai Records chose their name to reference the Greek muses who inspired music, poetry, and dance. They wanted a name that was memorable and fit their chosen genre of music. For their logo, Mousai Records designed a neon pink graffiti font in a sans serif style to represent the bright colors of nightclubs and festivals associated with their genre, while also having a retro feel that nods to the history of house music.
How to add font to a music video
Step 1 explains how to create a title by selecting the title tool and choosing a style like still, roll or crawl. Font, size and position can be set.
Step 2 details how to add footage, with the title inserted into video 2 so it overlaps the footage added to video 1.
Step 3 describes inverting the title by applying the Track Matte Key effect to the footage, selecting the title in video 2 as the matte, and leaving the reverse option off. This technique allows the footage to change based on the title.
Posters
The document discusses different design concepts for a concert poster. It describes tweaking a photo to emphasize gold elements and adding stamps and a logo. It then explains a 3D concept using boxes and lines that was considered but not chosen. Finally, it outlines the selected final design which uses photo reflection, color scheme, enlarged logo and Facebook logo to represent the artist and direct audiences.
Logos and production companies
Spinnin' Records represents artists like Martin Garrix and owns their music. Defected in the House also represents DJs with different styles of music. Lady Gaga's golden logo stands out and represents her fame and high quality. Rihanna's white logo on black background relates to her new album and uses words about love and peace. Future Productions is the main logo for an artist and promises new music today. Beeswax Productions has a less formal, comical logo for upbeat artists. The artist logo uses bright colors and crowns to represent her as a queen of her genre.
Conventions Of A Pop Video
The document discusses several conventions commonly found in pop music videos. It notes that there is usually a link between the lyrics and visuals to help viewers remember the song. Videos often edit shots to match the beat of the music. The actors are generally young to appeal to the target youth audience. Narratives in videos commonly involve themes of love and romance. Close-ups of the artists are also frequent to keep their faces relevant. Synchronized dancing, costumes, and motifs are used to portray the artists as performers and make them recognizable.
Conventions of pop music
Pop music conventions include:
1) Artists dressing in stylish, fashionable outfits and portrayed as happy and enjoying life.
2) Songs typically focus on love and relationships, with lyrics aimed at teens.
3) A verse-chorus-verse structure is followed with catchy hooks that stay in the mind.
Codes and conventions of music videos finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
Uses and Gratifications Theory
Uses and Gratifications Theory posits that audience members actively seek out media to meet specific needs or gratifications, rather than media having direct influence over people. It focuses on what people do with media rather than what media does to people. The theory suggests people use media to fulfill needs like social interaction, entertainment, education, and identification. Critics argue it does not fully recognize media's unconscious influence over views and that media can manipulate audiences. However, it may be more applicable today as the internet allows more freedom and control over media consumption.
How effective is the combination of your main product and ancillary texts
The document discusses the effectiveness of combining a music video with ancillary marketing texts like a digital album pack and magazine advertisement. It finds that the main products and ancillary texts promote the artist subtly through consistent branding elements like imagery, fonts, and colors across the pieces. The document also analyzes how the products represent the indie rock genre through their dark tones, abstract imagery, low-budget production qualities, and incorporation of common indie rock conventions. Overall, the combination of products is deemed effective at attracting audience attention and encouraging exploration of the artist through their unusual designs and interconnected storytelling across formats.
Evaluation question 2
The document summarizes a marketing project for an unsigned indie band that included designing a music video, digital album packaging (DigiPak), and print advertisements. Key elements included establishing a consistent and cohesive visual style or "house style" across all materials through the use of similar backgrounds, filters, fonts, colors, lighting techniques and props to tie the materials together and clearly identify the band as indie. Costumes, an acoustic guitar prop, and natural lighting were used to create a relaxed, wholesome aesthetic fitting for the indie genre.
Evaluation question 2
The document summarizes a marketing project for an unsigned indie band that included designing a music video, digital album packaging (DigiPak), and print advertisements. Key elements included establishing a consistent and cohesive visual style or "house style" across all materials through the use of similar backgrounds, filters, fonts, colors, lighting techniques and props to tie the materials together and clearly identify the band as indie. Costumes, outfits and an acoustic guitar prop in the music video were chosen to reflect indie styles and make the band appealing to their target audience.
Ancilary texts
The group created a music video, digipak, and website to promote their hip hop artists. They linked the ancillary products through consistent use of color schemes and fonts to reinforce the style and message of the music video. Bright colors and a unique 3D font were used across all products to create visual cohesion and clarity that all items were related. Feedback confirmed the linking of the products made it clear they were all part of the same brand.
Evaluation question 2
1) The document discusses how a music artist's main product (a music video) and ancillary texts (CD covers, posters, websites) work together to represent the artist and be effective.
2) Similar typography, images, and design elements are used across the texts to create brand identity and familiarity for the target audience.
3) The products represent the artist as both a conventional "rapper" through stereotypical symbols like expensive cars, and also in unconventional ways by showing a more approachable side not usually seen.
4) Dark colors, bold text, and repeated images work to make the products stand out while maintaining a consistent style and promoting the artist's brand.
Evaluation david[1]
Our music video was based on the artist Professor Green and his song "Jungle". As dubstep music video conventions are still emerging, we had creative freedom in our production style. We used editing techniques like fade to black to emphasize the dark nature of the song and a non-linear narrative to intrigue audiences. While some dubstep videos focus only on performances, our video included a distinct storyline to increase audience interest. Feedback showed that audiences responded positively to our near-professional camerawork, editing, and appropriate urban locations, though one location could have been more authentic. We learned audiences preferred narrative-driven videos over performance-based ones.
Evaluation david[1]
The document discusses the production of a music video for the song "Jungle" by Professor Green. It summarizes the ways the music video develops and challenges conventions of the emerging dubstep genre. Research on existing dubstep music videos found they were performance-driven without narrative. The produced video included a distinct storyline and narrative structure to challenge conventions. Audience feedback was positive about the video's technical quality, locations, and how the music suited the narrative. The ancillary texts of the digipack and magazine ad effectively maintained branding elements from the video. Media technologies like YouTube, Final Cut Pro, and digital cameras were used effectively in the production process.
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Danny bradley and haydn taylor script for pitch
Danny and Haydn present their idea for a recruitment video to encourage teenagers to become members of an organization. Their video will feature four teenage members filmed in different locations, such as a skate park and shopping center, discussing why they enjoy being members. It will also show the ease of completing a membership form. Danny and Haydn researched recruitment videos from Apple and the NHS to help guide their professional-looking video in terms of style and format. They shared storyboards to outline their planned shooting and final product.
Evaluation Question 2
Our brand identity across products is created through similar imagery, thematic links, and typography. In our video and ancillary texts, we use symbols of the destruction of children's toys to represent the death of childhood. Both the video and packaging utilize black and white or colored imagery and differing fonts to link the themes while maintaining a house style. The overarching theme of death, specifically of childhood, is reflected throughout to be easily recognizable to our target audience.
All Rise Production
The company logo started as a blue sound wave image that was modified to be red to represent the horror genre, with a white text company name added to stand out against the red background, creating a final product conveying screaming, blood, and distinguished branding for their horror media company.
Evalaution presentation question 1
The document discusses how the media group developed and challenged conventions of real media products in their portfolios. They applied various media theories, such as synesthesia theory and preferred reading theory, to engage the audience. Their advanced portfolio featured montage editing, intertextual references, unique locations, effective lip syncing, and varied lighting and camerawork to challenge typical real media products. Overall, the group strived to create high quality media products that pushed the boundaries of conventions in their genre.
Ben Kelleher's Radio Advert Evaluation
The document discusses recording and editing a radio advertisement for a surf shop. It describes encountering technical difficulties with the recording software Audacity freezing. It details including an echo effect that was discovered by accident during recording and emphasizing it. Feedback from a media teacher praised the original bedding music track but felt it became overpowering at times and that the echo effect did not fit well with the rest of the advertisement. Room for improvement in the clarity of audio recordings and better editing was also noted.
Taz's radio advert evaluation
The document discusses the creative process and challenges faced in creating a radio advertisement. It describes how the group of 3 students had to develop roles for each person and create original sound effects due to lack of resources. They wrote a narrative script to include everyone and recorded it with minimal retakes. The advert uses repetition of the store name "waves", background music, and emphasizes certain words to engage the target audience. Audacity software was used to easily combine all audio elements. Feedback suggested adding a cash register sound to better signal the transition between sections.
Radio advert evaluation
The document discusses the creative process and challenges faced in creating a radio advertisement. It describes how the group of 3 students had to develop roles for each person and create original sound effects due to lack of resources. They worked well as a group to write a script that included all roles. The advertisement uses techniques like repetition of the store name "waves", bed music, and emphasizing certain words to engage the target audience. Audacity software was used to record and edit the advertisement and was easy to learn. Feedback suggested adding a cash register sound to better signal the transition between parts of the narrative advertisement.
Production company
A production company called Mousai Records chose their name to reference the Greek muses who inspired music, poetry, and dance. They wanted a name that was memorable and fit their chosen genre of music. For their logo, Mousai Records designed a neon pink graffiti font in a sans serif style to represent the bright colors of nightclubs and festivals associated with their genre, while also having a retro feel that nods to the history of house music.
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How to add font to a music video
Step 1 explains how to create a title by selecting the title tool and choosing a style like still, roll or crawl. Font, size and position can be set.
Step 2 details how to add footage, with the title inserted into video 2 so it overlaps the footage added to video 1.
Step 3 describes inverting the title by applying the Track Matte Key effect to the footage, selecting the title in video 2 as the matte, and leaving the reverse option off. This technique allows the footage to change based on the title.
Posters
The document discusses different design concepts for a concert poster. It describes tweaking a photo to emphasize gold elements and adding stamps and a logo. It then explains a 3D concept using boxes and lines that was considered but not chosen. Finally, it outlines the selected final design which uses photo reflection, color scheme, enlarged logo and Facebook logo to represent the artist and direct audiences.
Logos and production companies
Spinnin' Records represents artists like Martin Garrix and owns their music. Defected in the House also represents DJs with different styles of music. Lady Gaga's golden logo stands out and represents her fame and high quality. Rihanna's white logo on black background relates to her new album and uses words about love and peace. Future Productions is the main logo for an artist and promises new music today. Beeswax Productions has a less formal, comical logo for upbeat artists. The artist logo uses bright colors and crowns to represent her as a queen of her genre.
Conventions Of A Pop Video
The document discusses several conventions commonly found in pop music videos. It notes that there is usually a link between the lyrics and visuals to help viewers remember the song. Videos often edit shots to match the beat of the music. The actors are generally young to appeal to the target youth audience. Narratives in videos commonly involve themes of love and romance. Close-ups of the artists are also frequent to keep their faces relevant. Synchronized dancing, costumes, and motifs are used to portray the artists as performers and make them recognizable.
Conventions of pop music
Pop music conventions include:
1) Artists dressing in stylish, fashionable outfits and portrayed as happy and enjoying life.
2) Songs typically focus on love and relationships, with lyrics aimed at teens.
3) A verse-chorus-verse structure is followed with catchy hooks that stay in the mind.
Codes and conventions of music videos finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
Uses and Gratifications Theory
Uses and Gratifications Theory posits that audience members actively seek out media to meet specific needs or gratifications, rather than media having direct influence over people. It focuses on what people do with media rather than what media does to people. The theory suggests people use media to fulfill needs like social interaction, entertainment, education, and identification. Critics argue it does not fully recognize media's unconscious influence over views and that media can manipulate audiences. However, it may be more applicable today as the internet allows more freedom and control over media consumption.
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Similar to Question 1 - Advert Conventions
How effective is the combination of your main product and ancillary texts
The document discusses the effectiveness of combining a music video with ancillary marketing texts like a digital album pack and magazine advertisement. It finds that the main products and ancillary texts promote the artist subtly through consistent branding elements like imagery, fonts, and colors across the pieces. The document also analyzes how the products represent the indie rock genre through their dark tones, abstract imagery, low-budget production qualities, and incorporation of common indie rock conventions. Overall, the combination of products is deemed effective at attracting audience attention and encouraging exploration of the artist through their unusual designs and interconnected storytelling across formats.
Evaluation question 2
The document summarizes a marketing project for an unsigned indie band that included designing a music video, digital album packaging (DigiPak), and print advertisements. Key elements included establishing a consistent and cohesive visual style or "house style" across all materials through the use of similar backgrounds, filters, fonts, colors, lighting techniques and props to tie the materials together and clearly identify the band as indie. Costumes, an acoustic guitar prop, and natural lighting were used to create a relaxed, wholesome aesthetic fitting for the indie genre.
Evaluation question 2
The document summarizes a marketing project for an unsigned indie band that included designing a music video, digital album packaging (DigiPak), and print advertisements. Key elements included establishing a consistent and cohesive visual style or "house style" across all materials through the use of similar backgrounds, filters, fonts, colors, lighting techniques and props to tie the materials together and clearly identify the band as indie. Costumes, outfits and an acoustic guitar prop in the music video were chosen to reflect indie styles and make the band appealing to their target audience.
Ancilary texts
The group created a music video, digipak, and website to promote their hip hop artists. They linked the ancillary products through consistent use of color schemes and fonts to reinforce the style and message of the music video. Bright colors and a unique 3D font were used across all products to create visual cohesion and clarity that all items were related. Feedback confirmed the linking of the products made it clear they were all part of the same brand.
Evaluation question 2
1) The document discusses how a music artist's main product (a music video) and ancillary texts (CD covers, posters, websites) work together to represent the artist and be effective.
2) Similar typography, images, and design elements are used across the texts to create brand identity and familiarity for the target audience.
3) The products represent the artist as both a conventional "rapper" through stereotypical symbols like expensive cars, and also in unconventional ways by showing a more approachable side not usually seen.
4) Dark colors, bold text, and repeated images work to make the products stand out while maintaining a consistent style and promoting the artist's brand.
Evaluation david[1]
Our music video was based on the artist Professor Green and his song "Jungle". As dubstep music video conventions are still emerging, we had creative freedom in our production style. We used editing techniques like fade to black to emphasize the dark nature of the song and a non-linear narrative to intrigue audiences. While some dubstep videos focus only on performances, our video included a distinct storyline to increase audience interest. Feedback showed that audiences responded positively to our near-professional camerawork, editing, and appropriate urban locations, though one location could have been more authentic. We learned audiences preferred narrative-driven videos over performance-based ones.
Evaluation david[1]
The document discusses the production of a music video for the song "Jungle" by Professor Green. It summarizes the ways the music video develops and challenges conventions of the emerging dubstep genre. Research on existing dubstep music videos found they were performance-driven without narrative. The produced video included a distinct storyline and narrative structure to challenge conventions. Audience feedback was positive about the video's technical quality, locations, and how the music suited the narrative. The ancillary texts of the digipack and magazine ad effectively maintained branding elements from the video. Media technologies like YouTube, Final Cut Pro, and digital cameras were used effectively in the production process.
Q1 poster
In this presentation I have described how I produced my Poster using key skills and techniques I have learned through research. I also explain how I was creative and what my influences were
Question 2
My group ensured continuity across a music video, magazine advert, and digipak for a pop artist. Key elements like the artist's unusual name starting with X, cardboard cutout props, and colored lighting during choruses were replicated across products. Costumes, photography, and branding focused on portraying the artist as a typical male pop star to appeal to the target audience. Repetition of visuals and themes helped audiences understand the song's narrative.
Evaluation Q2.
The Digi-pack, music video, website, and main character branding all utilized consistent colors and house style to create recognition and familiarity for the audience. This consistency helped effectively construct the image and genre of the main artist and their music. The costume, skateboarding props, color filters, and close-up shot types in the music video further supported conveying a fun, young, urban style that aligned with the song's theme and targeted audience.
Question 2
The combination of the main product (music video) and ancillary texts (Digipak and print advert) was effective because it established a coherent and consistent house style that attracted people to the band's individual brand image and genre. Costumes, props, fonts, lighting, and visual themes across all elements used similar laidback, natural, and indie styles to portray continuity and appeal to the target audience.
2. How effective is the combination of your main product and ancillary texts?
The combination of the main product (music video) and ancillary texts (digipak and website) was effective as they conformed to the codes and conventions of the grime genre. Similar images, fonts, and a black and white color scheme were used across all products to create synergy and clearly link them together. While keeping the style simple, as is common in grime genre products, the ancillary texts helped promote the artists and provided additional content about their music and careers.
Question 2
The document discusses the use of a motif and font to help market and sell a girl band to their target audience of 13-18 year olds. The band chose the color white as their motif to represent purity, youth, and innocence. White was used consistently throughout their music video, clothing, digipak, and posters. A graffiti-style font was also used to relate the band to an urban/street style and connect with their target audience. The consistent use of these visual elements across all products was intended to clearly establish the band's image and allow their target fanbase to easily associate with and support the group.
Media Evaluation 1-4 by Amy Sparks
Our media product is a concept-based music video that uses visual metaphors and symbolism to represent the themes of cheating explored in the song lyrics. We developed a visual brand identity centered around the motif of a red hand and used consistent typography, layout, and color palette across the music video, magazine advertisement, and CD cover. Audience feedback was positive and suggested we make the motif and meaning of the lamp symbolism clearer. We incorporated new media technologies like video editing software, desktop publishing, and blogs to construct, plan, and evaluate our project.
How effective is the combination of your main
Our main product and ancillary texts are effectively combined through consistent imagery, fonts and styles, allowing audiences to associate them with the artist. We achieve cross-media synergy by using character images from the video across other products to sell an emotional story rather than just the products. All of our products are tied together through a consistent projected image and elements like fonts, reinforcing familiarity and association with the dance genre. As the video did not feature the artist, we emphasized the artist's name in bold yellow font commonly used in dance to reinforce him as an artist and element of the genre. Unlike typical dance products focused on images, ours centers around a narrative conveyed across all products to entice consumers with a fresh, unconventional idea
Evl 1
The summary provides the following key points about how the main product and ancillary texts are effectively linked:
1) They use consistent color schemes of black, white, red and purple to create cohesion across products and associate them.
2) Fonts, imagery, and focus on the song from the music video carry over to create synergy between the digipak, magazine advert and video.
3) While keeping similar visual elements, they contrast some aspects like different images to introduce new ideas to the audience.
Question 2 media evaluation
Our magazine listings page and radio trailer were designed to engage our young target audience. We chose a simple yet unique design for the page that looked like YouTube's homepage to appeal to our audience. The article and radio trailer were written informally to match the documentary's humorous style. Imagery and colors from the documentary like red were used to link the ancillary products and attract viewers. The dance music soundtrack was repeated across products to reinforce the links and appeal to young listeners. Sound clips from interviews in the documentary were used in the radio trailer to promote the main product and pique audience interest with a preview.
Evaluation: Media question 2
This document discusses the effectiveness of combining various promotional materials for an album. It examines how continuity was created through consistent use of color palettes and imagery across a music video, digital packaging, magazine ad, and other media. Technological convergence allowed the materials to work together and be experienced across different platforms like games consoles. In conclusion, the document argues that contrasts in style and elements across the promotional package effectively reflect the music's style while also drawing the materials together as a cohesive whole.
Q2
The combination of the main product (a music video for the song "Dancing Shoes" by Arctic Monkeys) and ancillary texts (a digipak and promotional poster) were effective at appealing to the intended indie rock target audience. Conventions like a consistent black and white "house style" across all products helped create a professional brand identity matching the genre. Mise-en-scene choices in the video and on the digipak, like rough, casual clothing, portrayed the band as working-class and focused on the music rather than flashy appearances. The simple, low-budget designs of the poster and digipak met audience expectations of indie rock emphasizing the music over production values. Overall, the package
Evaluation question
Our promotional campaign for an indie boy band effectively represented the band and genre across multiple products:
- The black and white color scheme and similar images/fonts created coherence across the video and print materials like the digipak and advert.
- Elements like casual clothing, camera shots, and simple editing in the video aligned with conventions of the indie genre and represented the band as caring more about their music than their appearance.
- The manipulated images in print products portrayed the band as unique and quirky, drawing audience interest to learn more about them.
Feedback from the target audience affirmed that the campaign effectively captured aspects of the indie genre to identify the band. Comparable campaigns from other bands also informed the
Similar to Question 1 - Advert Conventions (20)
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
2. How effective is the combination of your main product and ancillary texts?
2. How effective is the combination of your main product and ancillary texts?
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Release form
The document grants Leanne Davidson, Laila Jaleel, Naomi Pierce and Sam Tomlinson permission to photograph, record audio of, and use the person's likeness in connection with their student music video and related projects. It allows perpetual use of photographs, recordings, and likeness for exhibition, advertising, and promotion of the video. The person agrees not to make legal claims regarding the use of their likeness and understands post-production voice work may be done by someone else if they can't complete it.
Risk Assessment - London
The document summarizes the risks assessed for a filming activity in Camden Town and Regent's Park on 15/10/15. It identifies hazards like damaged equipment, lost/stolen equipment, falling over, allergic reactions to makeup, cars getting in the way of traffic, pedestrians interfering with shots, and wildlife. For each hazard, it provides the likelihood of it occurring, severity if it did occur, overall risk level, and control measures to mitigate the risk. The filming crew had mobile phones and the nearest 24/7 doctor/hospital was in St Pancras.
Lana del rey advert analysis
This document analyzes the album cover and promotional poster for Lana Del Rey's 2012 album "Born to Die". It discusses various design elements intended to advertise the album, including the artist's name in bold white font against a blue sky to stand out, the calm color scheme meant to create a summery atmosphere, direct eye contact to make the audience feel personally targeted to buy the album, and inclusion of the album's release date and singles to provide more information. Overall, the poster uses vintage-inspired visuals and styling to draw in Lana Del Rey's target audience while also feeling modern and presenting her as a current pop artist.
Katy perry advert analysis
This advertisement promotes Katy Perry's 2010 album "Teenage Dream". It features a full-body picture of Katy Perry in a suggestive pose, wearing a purple wig that references her "California Gurls" music video. Her name and the album title are displayed prominently in fonts designed to match her public image as feminine and fun. Information about the album's genre, record label, release date and featured singles is also provided to entice audiences. Bold colors, floral prints, and Katy's revealing costume aim to represent her vibrant personality and attract audiences through her public persona.
Music video production team
The music video production team consists of Sam, Leanne, Laila, and Naomi. Leanne will serve as the director and take control of casting, production design, and creativity. Sam, Laila, and Naomi will assist Leanne as the director and also take on acting roles. The group as a whole will work together to produce, market, and distribute the final music video.
Audience questionnaire
1) The document is an audience questionnaire about music preferences and ideas for a music video.
2) It asks about the respondent's age, gender, favorite music genre, and favorite artist's music videos.
3) It also asks what locations the respondent would like to see in a music video for the song "We Don't Have to Take Our Clothes Off" including beach, festival, party, club/bar, and theme park.
Audience questionnaire analysis
The group created a questionnaire with 10 questions that was given to 10 members of their target audience aged 15-21 in order to analyze the results and improve their music video ideas. Based on the responses, the group found that their target audience preferred pop, dance and indie music genres and artists like Beyoncé. They also preferred music videos with locations like beaches and festivals that had a happy, summery vibe with dancing. Respondents suggested some changes like adding more of a storyline or shots in London to the group's original music video idea.
Pitch
The document discusses choices for a music video. It selects the song "We don't have to take our clothes off" remix by Ella Eyre for its varying paces that allow different shot types. The ideas are to depict a concept of fun and freedom through a female artist in summery locations. Potential locations mentioned include the beach, festivals, clubs, and theme parks, but issues with each are noted like weather, needing event attendance, age restrictions, and capturing summer vibes now in autumn.
Question 7
The document discusses what was learned from the preliminary task to the full product. It was noted that planning was poor for the preliminary task, which made it challenging and required changing ideas halfway. This highlighted the importance of thorough planning. Other lessons included utilizing foley sounds to add realism, and gaining more experience with cameras and editing software to implement more advanced titles, transitions, and shot types in the full product. Overall, mistakes from the preliminary task helped inform what was needed to progress to a higher quality final project.
Production Diary 3
Naomi Pierce documented her week working on her production diary. She researched how to create Foley sounds and found a tutorial video particularly helpful for understanding how to make precise sound effects. Her teachers provided feedback to ensure she uploads all of her work, which she has now done. Overall, Naomi has been researching elements for her final product and will focus on using interactive tools to present her work professionally.
Production Diary 18
Naomi created a timeline of potential titles for their opening based on an analysis of Napoleon Dynamite titles. She also researched appropriate fonts for horror films to design fitting titles. The production team decided to use video Naomi took of bats at London Zoo for a new horror-genre specific institution logo, finding it more effective than an alternative jellyfish logo. Naomi designed the main title in After Effects as a cursive writing that shatters, representing the genre and themes.
Production Diary 17
This week the production team completed the second draft of their opening which uses shots and ordering that makes more sense than the previous draft. Upon reflection, they decided improvements are still needed such as adding titles, foley sounds, and a new logo which they will focus on next week. They hope to finish the final product in the next couple of weeks.
Production Diary 15
This week the team created an institution logo called "Dark Clouds" for the opening of their video. They filmed and edited footage for the opening. While the video looks professional, the sound quality is fuzzy and may need improvement going forward.
Production Diary 13
Naomi Pierce reflected on the production's risk assessment and found that some control measures may not need to be carried out for future filming, as the risks were accurate or lower than expected. She completed the first draft of the film but recognized multiple improvements were needed. Feedback from friends in the target audience revealed a wider variety of improvements so that the audience understands what is happening and finds the opening professional and realistic. She analyzed shots from the first draft to improve upon refilming and compared the opening to another film in the same genre.
Production Diary 11
Naomi's production group worked on planning ideas for their opening scene. They narrowed down their ideas and presented a concept called "Remember Her", but received feedback to change the name to "Porcelain". Naomi also researched horror conventions to ensure their opening establishes the genre properly. The group created a moodboard, word collage, and storyboard to develop the opening's style and shots. They selected locations, did a risk assessment, and planned a shooting schedule around the weather. Overall, the group made progress planning their opening and Naomi is excited to start filming.
Production Diary 10
This week's production diary discusses completing a reconstruction task which provided experience with editing software and cameras, making the student more comfortable and efficient for future work. The reconstruction was evaluated and revealed areas for improvement. Next week will involve planning a final product, and over the weekend considering storyline ideas.
Production Diary 6
Naomi Pierce produced a preliminary editing task for a class. She split up tasks with her group to work on music, titles and editing separately since they were new to the software. They kept the music and titles simple but effective for the preliminary task since they were still learning. Completing the preliminary task helped Naomi become more comfortable with editing software and applying techniques like the 180 degree rule and match on action shots. She evaluated her work using class criteria to identify areas to improve and strengths for future tasks.
Production Diary 4
This week the student filmed preliminary footage for a coursework assignment but found during editing that the storyline did not make sense due to insufficient planning. They will plan their video in more detail next week and refilm to improve the storyline. The student learned they need much more thorough planning for future assignments and final products.
Font research
Fonts can signify genres in films through attributes like color, size, and style. Red fonts may represent horror by symbolizing blood or romance by symbolizing love. For horror films specifically, common font conventions include using red color, large and bold size, and harsh, sharp capital letters to stand out, impact audiences, and convey danger and blood. Different genres also have fonts that are commonly associated with and represent them in film titles.
Porcelain Script
A teenage girl is shown looking scared in her bedroom. A man enters through a large gate and prepares food with a large knife. The girl is then seen tied to a china teacup while dolls lay on the bed. Footsteps approach the bedroom as the man climbs the stairs, enters the bedroom, and scolds the girl for wiping away her lipstick before smashing a china teacup on the floor.
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- 1. We usedthe typical conventionof a real mediaadvertbyincludingthe website forourartist.Thisisusually includedtoallowthe audience tofind more informationif theyneed.We followedthe typical conventionsof havingitsmall ina simple fontsothat it doesnotdistractfrom the main image andinformation. Real mediatextsalwaysincludean institutionlogo. We therefore thought it wouldbe mostappropriate touse thisconventiontoensure ourproduct lookedprofessional andrealistic. We useda black,white andgoldcolour scheme.Thischallengedtypical dance conventionswherethe coloursare usually verybrightand providedcontrastwithour musicvideo.We thoughtthatthese darker coloursmade our advertlookmore professionalandrepresentedthe more sophisticatedsideof ourartistand we would provide the elementof funthroughthe mise-en-scene. We usedthe conventionof real mediatexts by keepingthe fontstyle continuousinour digipakandadvert.We usedthe same style for ‘Sasha– XO’and ‘BeyondColour’thatis usedon the frontcoverof our digipakand thenuseda similarfontforany addedtext on the advert.Thishelpstocreate continuity and synergybetweenthe products. Advertsof the dance/popgenre typicallyincludeanimage of the artist. We chose to use thisconvention howeverwe developeditusingediting techniquesthataren’toftenused.We chose to mirrorthe image sothat our artistappearstwice on our advertto representthe twosidesof herand binaryoppositionwe create throughout our products. We usedthe conventionof ourartistbeing dressedinhighheelswhichisvery stereotypical of female artists.Howeverwe alsochallengedcostume conventionsby dressingourartistin a nightshirtwhichisvery casual.We thoughtthiswouldbe appropriate to representhertwosides,the ordinarygirl alongside aglamorousandfungirl. In accordance withMulvey’smale gaze theory,itistypical for the artistto be photoshoppedandedited.We usedthis conventiontomake ourartist appearmore tannedandglamorousas well asshapingand smootheningherlegswhichwerebruised. We used the conventionof minimal text andinformation, onlygiving anything necessaryto the audience. Thisis so that the audience is not overloaded withinformation. We stuckto the conventions usingonlythe release date, website, production company, album and artist name, featuredtracks andthe debut album.