Pitch
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The document discusses choices for a music video. It selects the song "We don't have to take our clothes off" remix by Ella Eyre for its varying paces that allow different shot types. The ideas are to depict a concept of fun and freedom through a female artist in summery locations. Potential locations mentioned include the beach, festivals, clubs, and theme parks, but issues with each are noted like weather, needing event attendance, age restrictions, and capturing summer vibes now in autumn.
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Music video ideas
The group chose the song "We don't have to take our clothes off" by Ella Eyre for their music video because its changing pace allows for variety in shot types. They want to portray a summery, fun, and carefree vibe through shots of their artist enjoying themselves at sunny locations like the beach, festivals, clubs, and theme parks. Practical challenges include filming in autumn instead of summer and getting permission to film in some locations.
Q1 Evaluation
The document discusses the setting, characters, editing, narrative, and other elements used in a music video and how they compare to conventions in the genre. The setting on a British beach was both conventional for being similar to other music videos yet unique for using a grittier location. The studio performance setting challenges conventions somewhat. While the attractive female character could be conventional, she was not overly sexualized. The editing and narrative connoting a fun time out are conventional. However, the formal font used challenged conventions by making the video stand out.
The pitch
This document profiles the target audience for a marketing pitch as mainly female, aged 16-23, who are students interested in fashion, music, and social media. It notes their preferences in brands, stores, music artists, festivals, and hobbies. It then provides ideas for an Olympic opening ceremony countdown video incorporating tea parties and vintage themes. Next, it outlines plans to relate the lyrics and visuals in a music video by a band through symbolic imagery. Safety precautions are listed for filming in the town center, castle grounds, and assembly rooms of Ludlow to avoid traffic, slipping, overcrowding, weather, and stage hazards.
The pitch
This document profiles the target audience for a marketing pitch as mainly female, aged 16-23, who are students interested in fashion, music, and social media. It notes they enjoy brands like Starbucks and Topshop, and spend leisure time with friends shopping and on their phones/computers. Safety tips are also provided for filming a music video in the town of Ludlow, noting hazards like traffic, slipping, and overcrowding in different filming locations.
The pitch
The document outlines plans for a student music video project based on the indie genre. It includes:
1) Choosing the indie genre due to familiarity with style and interest in indie music.
2) Selecting the song "Sun" by Two Door Cinema Club for its upbeat rhythm and plans for shots that match the beat.
3) A draft letter requesting permission to use the song for the educational project.
4) Justification that the song and genre are a good match for the planned visuals and actor.
The pitch
The document outlines plans for a student music video project based on the indie genre. It includes:
1) Choosing the indie genre due to familiarity with style and interest in indie music.
2) Selecting the song "Sun" by Two Door Cinema Club for its upbeat rhythm and plans for shots that match beats.
3) A draft permission letter to the record label to use the song for the educational project.
4) Justification that the song and genre fit well for the actor and intended visuals and lip syncing.
5) An overview of planned shots, locations, and performers across different time intervals in the video.
Wiley reload
Wiley - Reload ft. Chipmunk and Ms D is analyzed. The genre is grime/hip-hop but the old-school party setting from decades past seems to limit the audience. The narrative shows an old-school party throughout. Both Wiley and Chipmunk want to portray a sophisticated star image despite wearing vintage clothing. Intertextuality is shown through filming equipment used in the video.
Pitch
The group plans to film a music video for the song "Ladykiller" by The Saturdays. They will film an introduction scene of a formal dinner party in someone's home. Additional scenes will include the singers lip syncing in front of a plain wall and boys chasing girls outside in locations around Cambridge. The video will have a narrative storyline portrayed through the introduction and throughout. It will feature two girls singing and two boys acting. Different filming techniques, effects and editing styles will be used to keep the video visually interesting and engaging for the full duration.
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Music video ideas
The group chose the song "We don't have to take our clothes off" by Ella Eyre for their music video because its changing pace allows for variety in shot types. They want to portray a summery, fun, and carefree vibe through shots of their artist enjoying themselves at sunny locations like the beach, festivals, clubs, and theme parks. Practical challenges include filming in autumn instead of summer and getting permission to film in some locations.
Q1 Evaluation
The document discusses the setting, characters, editing, narrative, and other elements used in a music video and how they compare to conventions in the genre. The setting on a British beach was both conventional for being similar to other music videos yet unique for using a grittier location. The studio performance setting challenges conventions somewhat. While the attractive female character could be conventional, she was not overly sexualized. The editing and narrative connoting a fun time out are conventional. However, the formal font used challenged conventions by making the video stand out.
The pitch
This document profiles the target audience for a marketing pitch as mainly female, aged 16-23, who are students interested in fashion, music, and social media. It notes their preferences in brands, stores, music artists, festivals, and hobbies. It then provides ideas for an Olympic opening ceremony countdown video incorporating tea parties and vintage themes. Next, it outlines plans to relate the lyrics and visuals in a music video by a band through symbolic imagery. Safety precautions are listed for filming in the town center, castle grounds, and assembly rooms of Ludlow to avoid traffic, slipping, overcrowding, weather, and stage hazards.
The pitch
This document profiles the target audience for a marketing pitch as mainly female, aged 16-23, who are students interested in fashion, music, and social media. It notes they enjoy brands like Starbucks and Topshop, and spend leisure time with friends shopping and on their phones/computers. Safety tips are also provided for filming a music video in the town of Ludlow, noting hazards like traffic, slipping, and overcrowding in different filming locations.
The pitch
The document outlines plans for a student music video project based on the indie genre. It includes:
1) Choosing the indie genre due to familiarity with style and interest in indie music.
2) Selecting the song "Sun" by Two Door Cinema Club for its upbeat rhythm and plans for shots that match the beat.
3) A draft letter requesting permission to use the song for the educational project.
4) Justification that the song and genre are a good match for the planned visuals and actor.
The pitch
The document outlines plans for a student music video project based on the indie genre. It includes:
1) Choosing the indie genre due to familiarity with style and interest in indie music.
2) Selecting the song "Sun" by Two Door Cinema Club for its upbeat rhythm and plans for shots that match beats.
3) A draft permission letter to the record label to use the song for the educational project.
4) Justification that the song and genre fit well for the actor and intended visuals and lip syncing.
5) An overview of planned shots, locations, and performers across different time intervals in the video.
Wiley reload
Wiley - Reload ft. Chipmunk and Ms D is analyzed. The genre is grime/hip-hop but the old-school party setting from decades past seems to limit the audience. The narrative shows an old-school party throughout. Both Wiley and Chipmunk want to portray a sophisticated star image despite wearing vintage clothing. Intertextuality is shown through filming equipment used in the video.
Pitch
The group plans to film a music video for the song "Ladykiller" by The Saturdays. They will film an introduction scene of a formal dinner party in someone's home. Additional scenes will include the singers lip syncing in front of a plain wall and boys chasing girls outside in locations around Cambridge. The video will have a narrative storyline portrayed through the introduction and throughout. It will feature two girls singing and two boys acting. Different filming techniques, effects and editing styles will be used to keep the video visually interesting and engaging for the full duration.
Group Music video pitch.
The document outlines a music video pitch for Gary Jules' song "Mad World" in the genres of indie, R&B and folk. It includes details on the concept, tone, locations, characters, and timeline. Research was conducted on similar genre videos. The narrative will show a relationship breaking up through flashbacks. Filming permits are pending for locations in London.
Initial song ideas
The document outlines three song ideas for music videos. Song Idea 1 proposes a paint fight scene for the chorus of "Pieces" by Ella Henderson with brightly dressed people in a park. Song Idea 2 suggests using lightbulbs, ballet dancing, glitter, and fairy lights for Lorde's "Bravado" to illustrate the lyrics. Song Idea 3 recommends multiple fast-paced shots with effects for the chorus of "Hypnotic" by Vanic x Zella Day, along with different colored outfits, glitter, changing contact lenses, and shots in parks and fields.
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This document summarizes and analyzes a music video according to Goodwin's theory of characteristics found in rap and R&B music videos. It notes that the video begins with different shots of the artist that align with Goodwin's theory. Religious themes are prominent, with lyrics and visuals referencing confession, heaven, hell and Jesus. Throughout, the video cuts to a silhouetted dancing woman in white, possibly included to attract different audiences. Overall, the video incorporates many traits Goodwin associates with the genres, like references to money, stereotypical clothing, and dancing.
Treatment final ish
The group chose the song "Sweet Talker" by Jessie J for their music video project. They analyzed the lyrics and decided the post-chorus, which repeats "So talk to me", would feature a repeated scene. Though the song has a slow rhythm, it has an energetic party vibe. The group was inspired by music videos from artists like Beyonce, Rihanna, Eve, and Jennifer Lopez. They plan to film in various London locations like shopping centers, roads by the river, and their school TV studio. One main actress and extras will be cast, dressed casually or smart casually. The only ethical issue may be filming with a drone in some restricted London areas. The target audience is females aged
Pitch
This document outlines a pitch for a music video for the song "Ladykiller" by The Saturdays. It will tell a narrative story through an introduction and scenes filmed at various locations. It will feature two girls lip syncing the song and two boys chasing them. Shots will include a formal dinner party, lip syncing in front of a plain wall, and scenes of running outside. The video aims to be energetic and fun while connecting the visuals and lyrics to sell the artist. It will use different filming and editing techniques like split screens and speed adjustments.
Treatment
This document provides a treatment for an ambient music video by alt-J featuring a remix of their song "Matilda" by Johnson Somerset. The target audience is fans of ambient music. The goal is to create music videos for ambient songs to introduce the genre to mainstream audiences. The video will feature natural and urban landscapes shot in a documentary style without props. It will start with natural beauty and gradually incorporate man-made structures to convey harmony between nature and humanity. Effects like timelapse, slow motion, and film grain will be used to build a sense of awe and appreciation for the world. The style will be serious to inspire viewers and induce a sense of wonder through a surreal yet realistic atmosphere.
Treatment
The document provides details for a proposed ambient music video featuring the song "Matilda" by alt-J, remixed by Johnson Somerset. The video aims to showcase harmony between nature and humanity in a variety of natural and urban environments, using techniques like time-lapse and slow motion. Shots would start with natural beauty and build to man-made structures, showing appreciation for things often taken for granted. The style will be serious to induce a sense of amazement and awe through a surreal atmosphere.
Codes and Conventions
This document discusses the codes and conventions seen in R&B and hip hop music videos. It describes typical clothing, costumes, and styles seen in male and female artists. For males, it often includes exposing the body through topless scenes or low-cut pants. Females usually wear revealing, sexualized clothing. Icons like tattoos, jewelry, and product placement are commonly featured. Music video conventions aim to portray sexuality through editing techniques, camera angles, and choreography. Slower songs tend to have a more sensual, emotional tone while faster songs depict partying and include flashy displays of wealth.
Treatment (christabel) 2
The document discusses plans for a music video to Jessie J's song "Sweet Talker." It will be in the genres of pop and R&B and feature a self-assured female protagonist acting out scenes of potential romance between two lovers, with choreography and lip syncing. The target audience is 16-27 year olds. Potential locations include a car park, theatre, and dance studio. Casting calls for one main female performer, backup dancers, and a male actor. Props include a microphone and handbags. Costumes range from casual to sophisticated wear. Inspirations include Miley Cyrus' "Party in the USA" and Beyoncé's "Diva."
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Evaluation
The document summarizes how the student's media project of a dancehall music video for the song "Rum and Red Bull" both used conventions of the genre but also challenged them in some ways. It situated the project within popular dancehall music videos by artists like Beenie Man and Sean Paul to highlight similarities in conventions like an announcing DJ or sexualized dancing by women. However, it also noted ways they diverged like having the performer and dancer in separate scenes and focusing more on conceptual elements than large dance scenes. Intertextual references to silent films were also an unconventional choice for a dancehall video.
Run the World
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Finesse music video analysis
The document analyzes the music video for "Finesse (Remix)" by Bruno Mars featuring Cardi B. It discusses the camerawork, editing, mise en scene, and soundtrack of the video. The camerawork uses a variety of shots including close-ups and high angles. The editing is fast-paced to match the upbeat song. Mise en scene shows Bruno Mars and Cardi B wearing 1980s-inspired outfits fitting the video's theme of dedicating the song to the band In Living Color. The consistent drum beat and catchy melody of the song work well with the video.
Music promo pitch
The document discusses a music video being produced for the song "Molly and the Dressmaker" by the band Bless You Boys. It will feature the band performing in a renovated barn using typical rock band instruments and wearing casual clothing. Performance scenes will be well-lit while narrative scenes will be in black and white or at night. Video editing will enhance lighting and quality for performances while adding effects like black and white to narrative parts.
Initial ideas
The document outlines initial ideas for filming locations and costumes for a music video. It proposes filming dance scenes in a dance studio with spotlights, as well as scenes at a swimming pool, beach, pier, abandoned house, and while driving or getting out of a car. The locations are chosen to be visually interesting and match different parts of the song. Costume changes between dance scenes are also discussed, including all red outfits, all denim looks, and flashy stylish ensembles with diamonds and sequins. The goal is to have varied, professional-looking locations and costumes to engage viewers.
Final Music Video Idea
The music video will feature a band's live performance intercut with scenes of teenagers going on a road trip. It will start with the teens alone in a sad mood but later shown happily together with friends at the beach. The video aims to portray the value of friendship. It will appeal to "edgy indie" teens through clothing styles, road trip locations, and an "indie" band. The video combines performance footage with a concept storyline about falling in love with friends in a non-romantic way, following some lyrics. It aims to have a feel-good, nostalgic tone through its narrative structure and visual elements like lighting, location, and costumes.
Questionnaire results
The document contains the responses from a survey about pop music. When asked if pop music videos are more directed at males or females, most respondents selected "both" as pop music videos aim to appeal to all audiences. To make a pop music video stand out, respondents suggested including conventions like indoor/outdoor scenes, diverse casting, dance moves, telling a story through the video, and making it unique.
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Contingency plan
The contingency plan outlines three levels (Plan A, B, C) to address potential issues with not having enough actors, costumes that do not match the theme, or props being unsuitable. Plan A is to make do with what is available through framing or using attendees. Plan B involves asking others or removing problematic elements. Plan C is rescheduling if the issues cannot be addressed on the day.
Contingency Plan
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Group Music video pitch.
The document outlines a music video pitch for Gary Jules' song "Mad World" in the genres of indie, R&B and folk. It includes details on the concept, tone, locations, characters, and timeline. Research was conducted on similar genre videos. The narrative will show a relationship breaking up through flashbacks. Filming permits are pending for locations in London.
Initial song ideas
The document outlines three song ideas for music videos. Song Idea 1 proposes a paint fight scene for the chorus of "Pieces" by Ella Henderson with brightly dressed people in a park. Song Idea 2 suggests using lightbulbs, ballet dancing, glitter, and fairy lights for Lorde's "Bravado" to illustrate the lyrics. Song Idea 3 recommends multiple fast-paced shots with effects for the chorus of "Hypnotic" by Vanic x Zella Day, along with different colored outfits, glitter, changing contact lenses, and shots in parks and fields.
A2 MUSIC VIDEO ANALYSIS
This document summarizes and analyzes a music video according to Goodwin's theory of characteristics found in rap and R&B music videos. It notes that the video begins with different shots of the artist that align with Goodwin's theory. Religious themes are prominent, with lyrics and visuals referencing confession, heaven, hell and Jesus. Throughout, the video cuts to a silhouetted dancing woman in white, possibly included to attract different audiences. Overall, the video incorporates many traits Goodwin associates with the genres, like references to money, stereotypical clothing, and dancing.
Treatment final ish
The group chose the song "Sweet Talker" by Jessie J for their music video project. They analyzed the lyrics and decided the post-chorus, which repeats "So talk to me", would feature a repeated scene. Though the song has a slow rhythm, it has an energetic party vibe. The group was inspired by music videos from artists like Beyonce, Rihanna, Eve, and Jennifer Lopez. They plan to film in various London locations like shopping centers, roads by the river, and their school TV studio. One main actress and extras will be cast, dressed casually or smart casually. The only ethical issue may be filming with a drone in some restricted London areas. The target audience is females aged
Pitch
This document outlines a pitch for a music video for the song "Ladykiller" by The Saturdays. It will tell a narrative story through an introduction and scenes filmed at various locations. It will feature two girls lip syncing the song and two boys chasing them. Shots will include a formal dinner party, lip syncing in front of a plain wall, and scenes of running outside. The video aims to be energetic and fun while connecting the visuals and lyrics to sell the artist. It will use different filming and editing techniques like split screens and speed adjustments.
Treatment
This document provides a treatment for an ambient music video by alt-J featuring a remix of their song "Matilda" by Johnson Somerset. The target audience is fans of ambient music. The goal is to create music videos for ambient songs to introduce the genre to mainstream audiences. The video will feature natural and urban landscapes shot in a documentary style without props. It will start with natural beauty and gradually incorporate man-made structures to convey harmony between nature and humanity. Effects like timelapse, slow motion, and film grain will be used to build a sense of awe and appreciation for the world. The style will be serious to inspire viewers and induce a sense of wonder through a surreal yet realistic atmosphere.
Treatment
The document provides details for a proposed ambient music video featuring the song "Matilda" by alt-J, remixed by Johnson Somerset. The video aims to showcase harmony between nature and humanity in a variety of natural and urban environments, using techniques like time-lapse and slow motion. Shots would start with natural beauty and build to man-made structures, showing appreciation for things often taken for granted. The style will be serious to induce a sense of amazement and awe through a surreal atmosphere.
Codes and Conventions
This document discusses the codes and conventions seen in R&B and hip hop music videos. It describes typical clothing, costumes, and styles seen in male and female artists. For males, it often includes exposing the body through topless scenes or low-cut pants. Females usually wear revealing, sexualized clothing. Icons like tattoos, jewelry, and product placement are commonly featured. Music video conventions aim to portray sexuality through editing techniques, camera angles, and choreography. Slower songs tend to have a more sensual, emotional tone while faster songs depict partying and include flashy displays of wealth.
Treatment (christabel) 2
The document discusses plans for a music video to Jessie J's song "Sweet Talker." It will be in the genres of pop and R&B and feature a self-assured female protagonist acting out scenes of potential romance between two lovers, with choreography and lip syncing. The target audience is 16-27 year olds. Potential locations include a car park, theatre, and dance studio. Casting calls for one main female performer, backup dancers, and a male actor. Props include a microphone and handbags. Costumes range from casual to sophisticated wear. Inspirations include Miley Cyrus' "Party in the USA" and Beyoncé's "Diva."
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Credit to Rob Hudson for some of the content on here. Practice Piece A2 OCR Media Studies Advanced Portfolio Lesson 2
Emil Nava
Emil Nava is a British music video director who has worked with popular artists like the Sugarbabes, Jessie J, Calvin Harris, Ed Sheeran, and Rita Ora since the 2000s. While interested in music and drama in school, he began directing videos when he was around 20 years old. Nava takes input from the artists on their video concepts so he does not have a single directing style, but he often uses wide shots that capture the artist and background. He is known for having a high-energy directing approach on set that keeps morale and enthusiasm up during shoots.
Evaluation
The document summarizes how the student's media project of a dancehall music video for the song "Rum and Red Bull" both used conventions of the genre but also challenged them in some ways. It situated the project within popular dancehall music videos by artists like Beenie Man and Sean Paul to highlight similarities in conventions like an announcing DJ or sexualized dancing by women. However, it also noted ways they diverged like having the performer and dancer in separate scenes and focusing more on conceptual elements than large dance scenes. Intertextual references to silent films were also an unconventional choice for a dancehall video.
Run the World
Beyoncé's "Run the World (Girls)" music video portrays her as a strong, independent woman who inspires other women. The video applies Goodwin's theory by matching lyrics with visuals, such as when Beyoncé throws her fist in the air during the line "Who Run the World." The relationship between music and visuals is that the dance sequences follow the beat of the song. The video also features intertextual references to the film "Black Beauty" by showing Beyoncé riding a horse.
Finesse music video analysis
The document analyzes the music video for "Finesse (Remix)" by Bruno Mars featuring Cardi B. It discusses the camerawork, editing, mise en scene, and soundtrack of the video. The camerawork uses a variety of shots including close-ups and high angles. The editing is fast-paced to match the upbeat song. Mise en scene shows Bruno Mars and Cardi B wearing 1980s-inspired outfits fitting the video's theme of dedicating the song to the band In Living Color. The consistent drum beat and catchy melody of the song work well with the video.
Music promo pitch
The document discusses a music video being produced for the song "Molly and the Dressmaker" by the band Bless You Boys. It will feature the band performing in a renovated barn using typical rock band instruments and wearing casual clothing. Performance scenes will be well-lit while narrative scenes will be in black and white or at night. Video editing will enhance lighting and quality for performances while adding effects like black and white to narrative parts.
Initial ideas
The document outlines initial ideas for filming locations and costumes for a music video. It proposes filming dance scenes in a dance studio with spotlights, as well as scenes at a swimming pool, beach, pier, abandoned house, and while driving or getting out of a car. The locations are chosen to be visually interesting and match different parts of the song. Costume changes between dance scenes are also discussed, including all red outfits, all denim looks, and flashy stylish ensembles with diamonds and sequins. The goal is to have varied, professional-looking locations and costumes to engage viewers.
Final Music Video Idea
The music video will feature a band's live performance intercut with scenes of teenagers going on a road trip. It will start with the teens alone in a sad mood but later shown happily together with friends at the beach. The video aims to portray the value of friendship. It will appeal to "edgy indie" teens through clothing styles, road trip locations, and an "indie" band. The video combines performance footage with a concept storyline about falling in love with friends in a non-romantic way, following some lyrics. It aims to have a feel-good, nostalgic tone through its narrative structure and visual elements like lighting, location, and costumes.
Questionnaire results
The document contains the responses from a survey about pop music. When asked if pop music videos are more directed at males or females, most respondents selected "both" as pop music videos aim to appeal to all audiences. To make a pop music video stand out, respondents suggested including conventions like indoor/outdoor scenes, diverse casting, dance moves, telling a story through the video, and making it unique.
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Contingency plan
The contingency plan outlines three levels (Plan A, B, C) to address potential issues with not having enough actors, costumes that do not match the theme, or props being unsuitable. Plan A is to make do with what is available through framing or using attendees. Plan B involves asking others or removing problematic elements. Plan C is rescheduling if the issues cannot be addressed on the day.
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The document outlines contingencies for various aspects of filming a music video. It discusses having backup restaurant locations in case the primary is unavailable and contingency plans if characters cannot make filming dates due to illness. It also notes that props can be easily replaced if damaged and lighting will not be an issue as long as outdoor filming is completed before dark. Costumes may need to be worked around if certain designer items cannot be obtained.
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The document discusses the production of a music video for the song "Collect Call" by Metric featuring Adventure Club. It outlines how the artists and genre will be represented through the visuals and choreography. The narrative focuses on depicting the lyrics through actions performed by the actors. Location shooting will take place in streets, forests, and empty lots in Dorking. The goal is to attract audiences by making the video visually interesting while relating it to a video game to promote.
Music vid idea final
The music video will feature a band's live performance intercut with scenes of teenagers going on a road trip. It will start with the teens alone in a sad mood but later shown happily together with friends at the beach. The video aims to portray the value of friendship. It will appeal to "edgy indie" teens through clothing styles, road trip locations, and an "indie" band. The video combines performance and concept elements, follows some lyrics visually, and aims for a feel-good, nostalgic tone against stereotypes.
Pitch for music video
The document provides information about an indie pop music video being produced by Nabilla J including:
1) The music video will represent their target audience of "Mainstreamers" who like brands and security in a positive way through a quirky, fun and down-to-earth narrative style.
2) Locations for filming include Regent's Park, Brick Lane, Paget Street, a playground, and the Hummingbird Bakery in Spitalfields.
3) A risk assessment identifies potential issues like locations becoming unavailable, bad weather, and dangers while filming in the park; alternative options are proposed to mitigate risks.
Music video pitch
This document provides background information on the song "Make Me Feel" by Galantis and East & Young. It then discusses the goals for the music video, which are to create an upbeat, party atmosphere through various love stories and fast-paced editing. Multiple locations and costumes will be used to further convey the party scene. The main themes are love and a character searching or looking for something at each party.
Media Initial Ideas
The document discusses plans for a music video for an original rap song. It will tell the story of a young man from a deprived background through performance and narrative scenes. Performance scenes will show the artist rapping with the chorus singer. Narrative scenes will use black and white, slow motion, and settings to depict the artist's struggles and dreams of riches per the song lyrics. The video aims to entertain viewers by connecting the story and visuals to the song.
Rusko somebody to love (sigma remix powerpoint
The document outlines a plan for a music video for the song "Somebody To Love" featuring actors playing lovers searching for each other at a remote wooded location, with influences from other drum and bass music videos emphasizing emotion through slow motion shots. The target audience is identified as 15-25 year old males, and feedback will be gathered through questionnaires and peers to improve the video.
Location, equipment, personnel organisation
The document outlines the locations, equipment, and personnel organization for a dance music video project. Locations discussed include house parties, Brighton Pier, a limo, and a funfair, where footage will be captured using a Sony HDV 1000e camera. Equipment will be limited to props like sparklers, flares, and alcohol bottles. The personnel includes four group members who will all film, perform, and take equal roles in the project. Friends will also appear as extras to add realism.
Concept Plan, music video
The document outlines plans for a music video for the song "Off-beam" by artist Leaping Tiger. It discusses choosing the obscure title to reflect the song's mood without lyrics. The target audience is 15-30 year olds. Camera shots and movements like close-ups, pans, and tilts will be used to achieve a "movie-like" effect. Scenes will be filmed of Leaping Tiger walking through Auckland City at different times of day, with natural lighting. The video will have a somber color palette and be edited to the beat of the song. It aims to have an ambiguous style with no fixed storyline, like the song.
Rusko somebody to love (sigma remix powerpoint
Powerpoint describing what we are going to be doing, where we are going to do it, characters we are using and potential problems we may incur
Evaluation 1
This document summarizes shots from a student's music video that demonstrate how it uses and develops conventions of real music videos. It discusses shots that: 1) link lyrics and visuals, 2) represent the artist in an "indie" way rather than how a record company would, 3) illustrate the indie music genre through nature themes, 4) include intertextual references to other media texts, 5) use camera techniques like movement and angles, 6) employ lighting techniques both day and night, 7) feature a natural environment in the mise-en-scene, 8) draw from other music videos in depicting relationships, and 9) were influenced by techniques from other indie music videos that depict outdoor parties.
Initial Pitch
The document outlines initial ideas for a music video for the song "Wall of Glass" by Liam Gallagher. It will tell a simplistic narrative of a character alone by the river reflecting the song's message of karma and falling from grace. Scenic shots will set the scene and the character will be shown breaking down and possibly vandalizing a wall. Additional performance shots will also be included. The video will be filmed in Severn Beach and star local actor Ryan Tyler, who is a Liam Gallagher enthusiast. Performance shots will be captured in a local Bristol studio to look professional. Ensuring good lip syncing and balancing the narrative and performance elements will be important to produce a high quality video.
Location Scouting
The document summarizes the location scouting for different scenes in a music video project. The main narrative location chosen was South End Pier due to its beautiful and relaxed atmosphere fitting their characters. School fields were selected for the flashback scene's simplicity and ease of access. The sixth form area was picked for the flash-forward scene due to available equipment and lighting. Transportation costs factored into decisions to use nearby school locations for shorter scenes.
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Q1: In what ways does your media product use, develop or challenge forms and ...
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Question 1 - Advert Conventions
The document discusses conventions used in advertising dance and pop music. It describes including the artist's website, using a logo, employing a black, white and gold color scheme to look more sophisticated than typical dance ads, keeping consistent fonts between products, featuring an image of the artist but mirroring it for effect, dressing the artist casually in a nightshirt while still representing glamour, and photoshopping the artist to appear more tanned and glamorous in accordance with theories of the male gaze. It also notes using minimal necessary text so the audience is not overloaded.
Release form
The document grants Leanne Davidson, Laila Jaleel, Naomi Pierce and Sam Tomlinson permission to photograph, record audio of, and use the person's likeness in connection with their student music video and related projects. It allows perpetual use of photographs, recordings, and likeness for exhibition, advertising, and promotion of the video. The person agrees not to make legal claims regarding the use of their likeness and understands post-production voice work may be done by someone else if they can't complete it.
Risk Assessment - London
The document summarizes the risks assessed for a filming activity in Camden Town and Regent's Park on 15/10/15. It identifies hazards like damaged equipment, lost/stolen equipment, falling over, allergic reactions to makeup, cars getting in the way of traffic, pedestrians interfering with shots, and wildlife. For each hazard, it provides the likelihood of it occurring, severity if it did occur, overall risk level, and control measures to mitigate the risk. The filming crew had mobile phones and the nearest 24/7 doctor/hospital was in St Pancras.
Lana del rey advert analysis
This document analyzes the album cover and promotional poster for Lana Del Rey's 2012 album "Born to Die". It discusses various design elements intended to advertise the album, including the artist's name in bold white font against a blue sky to stand out, the calm color scheme meant to create a summery atmosphere, direct eye contact to make the audience feel personally targeted to buy the album, and inclusion of the album's release date and singles to provide more information. Overall, the poster uses vintage-inspired visuals and styling to draw in Lana Del Rey's target audience while also feeling modern and presenting her as a current pop artist.
Katy perry advert analysis
This advertisement promotes Katy Perry's 2010 album "Teenage Dream". It features a full-body picture of Katy Perry in a suggestive pose, wearing a purple wig that references her "California Gurls" music video. Her name and the album title are displayed prominently in fonts designed to match her public image as feminine and fun. Information about the album's genre, record label, release date and featured singles is also provided to entice audiences. Bold colors, floral prints, and Katy's revealing costume aim to represent her vibrant personality and attract audiences through her public persona.
Music video production team
The music video production team consists of Sam, Leanne, Laila, and Naomi. Leanne will serve as the director and take control of casting, production design, and creativity. Sam, Laila, and Naomi will assist Leanne as the director and also take on acting roles. The group as a whole will work together to produce, market, and distribute the final music video.
Audience questionnaire
1) The document is an audience questionnaire about music preferences and ideas for a music video.
2) It asks about the respondent's age, gender, favorite music genre, and favorite artist's music videos.
3) It also asks what locations the respondent would like to see in a music video for the song "We Don't Have to Take Our Clothes Off" including beach, festival, party, club/bar, and theme park.
Audience questionnaire analysis
The group created a questionnaire with 10 questions that was given to 10 members of their target audience aged 15-21 in order to analyze the results and improve their music video ideas. Based on the responses, the group found that their target audience preferred pop, dance and indie music genres and artists like Beyoncé. They also preferred music videos with locations like beaches and festivals that had a happy, summery vibe with dancing. Respondents suggested some changes like adding more of a storyline or shots in London to the group's original music video idea.
Question 7
The document discusses what was learned from the preliminary task to the full product. It was noted that planning was poor for the preliminary task, which made it challenging and required changing ideas halfway. This highlighted the importance of thorough planning. Other lessons included utilizing foley sounds to add realism, and gaining more experience with cameras and editing software to implement more advanced titles, transitions, and shot types in the full product. Overall, mistakes from the preliminary task helped inform what was needed to progress to a higher quality final project.
Production Diary 3
Naomi Pierce documented her week working on her production diary. She researched how to create Foley sounds and found a tutorial video particularly helpful for understanding how to make precise sound effects. Her teachers provided feedback to ensure she uploads all of her work, which she has now done. Overall, Naomi has been researching elements for her final product and will focus on using interactive tools to present her work professionally.
Production Diary 18
Naomi created a timeline of potential titles for their opening based on an analysis of Napoleon Dynamite titles. She also researched appropriate fonts for horror films to design fitting titles. The production team decided to use video Naomi took of bats at London Zoo for a new horror-genre specific institution logo, finding it more effective than an alternative jellyfish logo. Naomi designed the main title in After Effects as a cursive writing that shatters, representing the genre and themes.
Production Diary 17
This week the production team completed the second draft of their opening which uses shots and ordering that makes more sense than the previous draft. Upon reflection, they decided improvements are still needed such as adding titles, foley sounds, and a new logo which they will focus on next week. They hope to finish the final product in the next couple of weeks.
Production Diary 15
This week the team created an institution logo called "Dark Clouds" for the opening of their video. They filmed and edited footage for the opening. While the video looks professional, the sound quality is fuzzy and may need improvement going forward.
Production Diary 13
Naomi Pierce reflected on the production's risk assessment and found that some control measures may not need to be carried out for future filming, as the risks were accurate or lower than expected. She completed the first draft of the film but recognized multiple improvements were needed. Feedback from friends in the target audience revealed a wider variety of improvements so that the audience understands what is happening and finds the opening professional and realistic. She analyzed shots from the first draft to improve upon refilming and compared the opening to another film in the same genre.
Production Diary 11
Naomi's production group worked on planning ideas for their opening scene. They narrowed down their ideas and presented a concept called "Remember Her", but received feedback to change the name to "Porcelain". Naomi also researched horror conventions to ensure their opening establishes the genre properly. The group created a moodboard, word collage, and storyboard to develop the opening's style and shots. They selected locations, did a risk assessment, and planned a shooting schedule around the weather. Overall, the group made progress planning their opening and Naomi is excited to start filming.
Production Diary 10
This week's production diary discusses completing a reconstruction task which provided experience with editing software and cameras, making the student more comfortable and efficient for future work. The reconstruction was evaluated and revealed areas for improvement. Next week will involve planning a final product, and over the weekend considering storyline ideas.
Production Diary 6
Naomi Pierce produced a preliminary editing task for a class. She split up tasks with her group to work on music, titles and editing separately since they were new to the software. They kept the music and titles simple but effective for the preliminary task since they were still learning. Completing the preliminary task helped Naomi become more comfortable with editing software and applying techniques like the 180 degree rule and match on action shots. She evaluated her work using class criteria to identify areas to improve and strengths for future tasks.
Production Diary 4
This week the student filmed preliminary footage for a coursework assignment but found during editing that the storyline did not make sense due to insufficient planning. They will plan their video in more detail next week and refilm to improve the storyline. The student learned they need much more thorough planning for future assignments and final products.
Font research
Fonts can signify genres in films through attributes like color, size, and style. Red fonts may represent horror by symbolizing blood or romance by symbolizing love. For horror films specifically, common font conventions include using red color, large and bold size, and harsh, sharp capital letters to stand out, impact audiences, and convey danger and blood. Different genres also have fonts that are commonly associated with and represent them in film titles.
Porcelain Script
A teenage girl is shown looking scared in her bedroom. A man enters through a large gate and prepares food with a large knife. The girl is then seen tied to a china teacup while dolls lay on the bed. Footsteps approach the bedroom as the man climbs the stairs, enters the bedroom, and scolds the girl for wiping away her lipstick before smashing a china teacup on the floor.
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Pitch
- 2. Our original choices • Years and Years – Memo Genre- House music, Electronica, Synthpop • Ella Eyre – We don’t have to take our clothes off (Whipped Cream Remix) – Mr Revillz Genre – Dance • Sia – Fair Game Genre: Synthpop, electropop
- 3. Final Choice We have chosen the song ‘We don’t have to take our clothes off’ (Whipped Cream Remix) because it has different paces, this means it can fit a variety of quick and longer shots and it also means we can do a lot more with it throughout compared to our other choices. We like the beat and style of the song and think that we could incorporate a range of different shot types to fit this.
- 4. Our Ideas We have decided that a narrative video would not suit the style of the song and so we would like to base our video around the concept of having fun and being free and youthful. We would ideally like to shoot in summery locations however as summer is ending this may prove to be quite difficult. We will have one main female artist who would be having fun in a variety of places. We are also considering adding some performance based shots to the video so that it does not look overdone.
- 5. Locations Some of the locations that we would like to film in are: 0 Beach – We would like to use this location because it represents summer and a positive atmosphere. We would film various shots of our artist having a fun day at the beach. One issue with this is that it is outside so we would have to consider the weather as it is now autumn. 0 Festival – We would use shots of the crowds at festivals because it represents the dance genre and shows a positive atmosphere. The issue with this is that we will need to attend a festival to get the footage. 0 Club – This would be a good location because it is a common convention of the dance genre, it is also a good lively atmosphere. The issue with this is that we are under 18 so it would be hard to film in this location. 0 Theme Park – This is something that is associated with having fun and a good time so we think that this may be a good location. We would include shots of them on the rides and walking around the theme park.