Ideas Pitch
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This document outlines Georgia Gane's ideas pitch for a music video. The target audience is youth ages 15-24 based on a questionnaire. The song chosen is "The Hop" by A Tribe Called Quest to appeal to the 60% who prefer hip-hop. The video will represent youth and have an abstract/narrative style mixing the most popular elements. Key aspects are editing, location, costumes and theme reflecting a 1990s hip-hop aesthetic on a low budget distributed via social media.
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Evaluation 1 - FIANAL
The document discusses a music video, Digipak, and magazine advertisement created by the author to promote Kelly Clarkson's cover of "Respect." The music video tells a story of female empowerment showing a woman gaining control after being ignored by her husband. Both the Digipak and magazine ad feature the same woman from the video in colorful, fashionable clothing to appeal to their target audience of females aged 16-25. The author analyzes their works using various music video theories and conventions such as narrative vs performance, editing techniques, mise-en-scene elements, and how their works compare to other pop music videos.
Final proposal
The target audience for the music video would primarily be females ages 18-24, as research shows Adele's music appeals more to females. The narrative of the music video, focusing on a relationship breakup, would also relate more to females. Most of the music video will be filmed from the female artist's perspective to allow female viewers to relate to the feelings of a relationship ending. Performance and narrative genres will be used, matching the style of Adele's "Hello" song. Transitions, camera angles, lighting, and editing effects like slow motion will be employed to set the mood and pace of the dramatic story.
Analysis of similar texts
The document analyzes two music videos, Katy Perry's "This Is How We Do" and Duke Dumont's "I Got U". It summarizes the target audiences, themes, technical elements, and how the artists appeal to audiences. Both videos target 16-30 year olds, explore partying and having fun, use varied lighting, and employ voyeurism to attract viewers. The analysis will inform the creation of the author's own music video by exploring similar elements.
Evaluation 2 media studies
This document summarizes a student's music video project and promotional materials they created for an artist. For the music video, they used a variety of shot types and fast pacing to tell the story. They created a digipak and magazine ad promoting the artist's album that maintained elements of the video's style through consistent use of the artist's purple color and typography. While the video only shared some elements with the promotional materials, maintaining effects between them could have improved the cohesion of the overall project and strengthened the artist's brand identity.
Evaluation question 1
The document discusses conventions in music videos and how to challenge them. It describes developing the narrative of a music video to be less obvious and including bolder colors in the album design. It also challenges conventions by featuring a female artist who defies beauty standards and does not sexualize herself. The narrative does not specify the gender of the artist's love interest, allowing for open interpretation.
Analysing a previous students work
Samantha Harris created a music video for the song "Robbers" by The 1975 as part of her A2 Media coursework. The video follows a female protagonist through her daily life and interactions with friends, portraying the perspective of an observer. Samantha matched the changing tempos and emotions of the song through camera movements, editing, and lighting. She also analyzed previous student work and researched conventions of music videos to inform her planning and production of a professional project that appealed to her target demographic.
Evaluation task 3
The document describes collecting feedback from a focus group on a music campaign. It discusses preparing questions in advance and collecting feedback through handwritten notes and video recording. The focus group provided feedback on the digipack, whether elements linked together, colors worked, genre could be identified, and visibility on store shelves. Recording the session allowed for more detailed feedback. Analyzing demographic and psychographic profiles provided insight into responses. The focus group identified strengths like color combination and star image, and weaknesses such as unclear artist/album names and lack of certain elements.
Advanced portfolio ideas generation report
We chose to create a music video for an Amy Winehouse song that depicts a breakup through a nonlinear narrative and unconventional stylistic choices for the pop genre. Specifically, we will film the video entirely in black and white rather than color, and use slow pacing and long shots to convey emotion through the story and characters. Props like a blown-out candle will symbolize the relationship ending as the "light" going out of the woman's life. Our goal is to break pop conventions and draw the audience into the narrative through the visual storytelling.
Recommended
Evaluation 1 - FIANAL
The document discusses a music video, Digipak, and magazine advertisement created by the author to promote Kelly Clarkson's cover of "Respect." The music video tells a story of female empowerment showing a woman gaining control after being ignored by her husband. Both the Digipak and magazine ad feature the same woman from the video in colorful, fashionable clothing to appeal to their target audience of females aged 16-25. The author analyzes their works using various music video theories and conventions such as narrative vs performance, editing techniques, mise-en-scene elements, and how their works compare to other pop music videos.
Final proposal
The target audience for the music video would primarily be females ages 18-24, as research shows Adele's music appeals more to females. The narrative of the music video, focusing on a relationship breakup, would also relate more to females. Most of the music video will be filmed from the female artist's perspective to allow female viewers to relate to the feelings of a relationship ending. Performance and narrative genres will be used, matching the style of Adele's "Hello" song. Transitions, camera angles, lighting, and editing effects like slow motion will be employed to set the mood and pace of the dramatic story.
Analysis of similar texts
The document analyzes two music videos, Katy Perry's "This Is How We Do" and Duke Dumont's "I Got U". It summarizes the target audiences, themes, technical elements, and how the artists appeal to audiences. Both videos target 16-30 year olds, explore partying and having fun, use varied lighting, and employ voyeurism to attract viewers. The analysis will inform the creation of the author's own music video by exploring similar elements.
Evaluation 2 media studies
This document summarizes a student's music video project and promotional materials they created for an artist. For the music video, they used a variety of shot types and fast pacing to tell the story. They created a digipak and magazine ad promoting the artist's album that maintained elements of the video's style through consistent use of the artist's purple color and typography. While the video only shared some elements with the promotional materials, maintaining effects between them could have improved the cohesion of the overall project and strengthened the artist's brand identity.
Evaluation question 1
The document discusses conventions in music videos and how to challenge them. It describes developing the narrative of a music video to be less obvious and including bolder colors in the album design. It also challenges conventions by featuring a female artist who defies beauty standards and does not sexualize herself. The narrative does not specify the gender of the artist's love interest, allowing for open interpretation.
Analysing a previous students work
Samantha Harris created a music video for the song "Robbers" by The 1975 as part of her A2 Media coursework. The video follows a female protagonist through her daily life and interactions with friends, portraying the perspective of an observer. Samantha matched the changing tempos and emotions of the song through camera movements, editing, and lighting. She also analyzed previous student work and researched conventions of music videos to inform her planning and production of a professional project that appealed to her target demographic.
Evaluation task 3
The document describes collecting feedback from a focus group on a music campaign. It discusses preparing questions in advance and collecting feedback through handwritten notes and video recording. The focus group provided feedback on the digipack, whether elements linked together, colors worked, genre could be identified, and visibility on store shelves. Recording the session allowed for more detailed feedback. Analyzing demographic and psychographic profiles provided insight into responses. The focus group identified strengths like color combination and star image, and weaknesses such as unclear artist/album names and lack of certain elements.
Advanced portfolio ideas generation report
We chose to create a music video for an Amy Winehouse song that depicts a breakup through a nonlinear narrative and unconventional stylistic choices for the pop genre. Specifically, we will film the video entirely in black and white rather than color, and use slow pacing and long shots to convey emotion through the story and characters. Props like a blown-out candle will symbolize the relationship ending as the "light" going out of the woman's life. Our goal is to break pop conventions and draw the audience into the narrative through the visual storytelling.
Advanced portfolio ideas generation
We chose to create a music video for an Amy Winehouse song that depicts a breakup through a nonlinear narrative and unconventional stylistic choices for the pop genre. Specifically, we will film the video in black and white rather than color, use slow pacing and long shots to convey emotion, and include symbolic props like a blown-out candle to represent the relationship ending. By breaking conventions, we aim to entertain the audience while still telling a story and drawing them into the narrative.
Machel montano album advert
Machel Montano is promoting his new album "The Return" through a magazine advertisement. The advertisement uses imagery and design elements to convey that Montano has risen to the top of the Soca genre again after his return. Specifically, the advertisement depicts Montano as a solitary figure surrounded by light at the top of a triangular composition. It also includes symbols of the Soca culture and lists Montano's past achievements and accolades to establish his prominence in the genre. The advertisement aims to attract audiences and promote digital purchases of Montano's album, music videos, and other works.
Question 3
- The target audience for the artist's song is 15-30 year olds, primarily females as the song is from a female perspective. Younger members of the audience may relate through their parents in older age groups.
- The artist gathered feedback on their music video from social media sites like Twitter and Facebook, as well as through online surveys. This helped identify ways to improve the video.
- Suggestions from the feedback included adding more passion to the singing, using more and wider location shots, and including a clearer narrative and more action shots. However, many of these changes would require refilming parts of the video.
Research Task - Indie Music - Tara Rendell
The document provides analysis of several music videos and how they appeal to target audiences. For the video "Aviation – The Last Shadow Puppets", the summary analyzes how the opening scene of a crying bride suggests a soured wedding to engage younger audiences. Multiple shots and settings are described as appealing to younger viewers through relatable themes. For "Born to Die" by Lana Del Rey, lighting, props, editing, and scenery are analyzed to show how they represent realistic stories and situations that younger audiences can understand and relate to. Finally, for "Reptilia" by The Strokes, close-up shots of the guitarist and lead singer aim to focus on the music rather than visuals, appealing to
Q3 what have you learned from your audience feedback
The document summarizes audience feedback received on a music video production. It discusses using anonymous voting cards in class to collect impartial feedback. Strengths identified included editing, lip syncing, glitches between shots, mood transitions, and use of polaroids. Areas for improvement were emphasizing the narrative, using a wider variety of shots, and focusing some shots. The document also discusses using social media like Twitter polls to gather feedback and the importance of understanding the target audience to appeal to them based on Blumer and Katz theory.
Research similar product advertisement
The document analyzes three music magazine advertisements for albums by Jay-Z, Lana Del Rey, and Rihanna. It summarizes the key elements of each ad, including main images featuring the artists, mastheads with the artist names, and inclusion of popular song titles and release dates. The conclusion indicates that conventions like prominent artist names and images, song listings, and purchase information will be applied to a magazine ad ancillary task.
Research: Similar Product (Magazine Advertisement)
The document analyzes three music magazine advertisements for albums by Jay-Z, Lana Del Rey, and Rihanna. It summarizes the key elements of each ad, including main images featuring the artists, mastheads with the artist names, and inclusion of popular song titles and release dates. The conclusion indicates that conventions like prominent artist names and images, song listings, and purchase information will be applied to a magazine ad ancillary task.
BlueSkyStudios Initial Audience Survey
The survey results showed that the target audience for the music video was 16-19 year olds and 20-25 year olds. The majority of respondents were female. Rural settings and woods were popular location choices. Love was the preferred theme. Participants wanted to see a narrative video with performance elements, inspired by the film Up. While solo artists like Ed Sheeran and George Ezra were popular, over 60% wanted to see a band. Mumford and Sons were suggested as a band with a similar style. The video should have a gender balance and feature quirky, original clothing to appeal to indie fans. Most watch music videos for the story.
Treatment sheet two – style and costume
The document provides details on the style and costume plan for a music video for the song "I Love It" by Icona Pop. The concept is for an abstract, alternative pop video that uses editing and color to reflect the mood and lyrics. The style aims to focus on female empowerment rather than using women as objects, with a feminine but not stereotypical look. Makeup will be natural with bright pink/red lips to make the two main characters stand out. Costumes will reflect the fun, upbeat mood in a mix of pastel and bright colors including glitter, with actresses picking their own glamorous outfits to enhance their beauty rather than appearing promiscuous.
Media Question 2
The document discusses how the main product (music video) and ancillary texts (CD album and magazine advert) effectively work together to promote an artist. Continuity was ensured across products through consistent characterization of the artist using similar gestures, poses and settings. Costumes, props like the straw hat, and a sketch visual effect were also maintained. Fonts and neutral colors created further unity while allowing each product to have its own identity. Maintaining the artist's image and connecting the different products to attract wider audiences was the goal.
Evaluation question 1
The document discusses the use of conventions in real music videos and how they were used in the student's media product. It describes using two-shots to show the developing relationship between a couple. Close-up shots were used during musical performances to showcase the artist's face, skills, and talents. A linear narrative structure was employed to clearly show a couple meeting on a dating app and then going on dates, to ensure the storyline was easy for the audience to understand.
BlueSkyStudios Pitch
The group chose the song "Not With Haste" by Mumford and Sons for their music video because it has a good musical progression that matches a storyline and shows varied pacing. The style of the video will be an emotional narrative that shows an old man looking through a photo album of memories of his last Christmas with his wife, who has since passed away. Flashbacks will show the man and his wife together during Christmas in the past. The visual style was influenced by the opening of the Pixar film "Up" and will feature fading the wife in and out of shots. For their ancillary tasks, the group will create a digipack and website, using consistent colors and fonts to create synergy across the projects
1. initial plans final product
The document discusses initial plans for a media project involving creating a music tour promotion. It includes mind maps outlining ideas for a tour advertisement video using footage from live concerts, designing merchandise items, and creating a concert vlog. The proposed final idea is to combine the tour advertisement and merchandise mind maps to promote an existing or fictional artist. Mood boards are presented analyzing color schemes and design changes for tour posters and merchandise between artist tours.
Research for music video
The document provides research on various aspects of creating a music video for a romantic love song targeting 16-24 year olds. It discusses the target audience and their preferences for visually pleasing content that correlates with song lyrics. It also outlines details on the music industry, using various media platforms to promote artists, and common conventions for love songs and ballroom dance scenes. Specific music videos by Ed Sheeran, Olivia Rodrigo and Billie Eilish are analyzed for narrative, camerawork, lighting, editing, locations and costumes.
Research for music video
The document provides research on various aspects of music videos including the target audience, music industry, cross-media promotion, genres, and analyses three specific music videos. Regarding the target audience, it notes they are 16-24 year olds who prefer visually pleasing narratives that align with song lyrics. It then gives an overview of Universal Music Group and their goals. Finally, it analyzes the music videos for "Shape of You" by Ed Sheeran, "Driver's License" by Olivia Rodrigo, and "Happier Than Ever" by Billie Eilish, discussing themes, visuals, and how they relate to the songs.
Description of your target audience
The document discusses planning for a music video for an indie/pop song aimed at a target audience of 16-25 year olds. Research found this age group prefers indie/pop music and engages strongly with it. The music video will feature both male and female artists to appeal to both genders equally within the target demographic. It will use themes of freedom and childhood innocence to transport viewers and draw on theories of utopianism through its bright colors and actors' happy facial expressions.
Evaluation 3
The document discusses feedback received on various elements of a music video project aimed at females aged 18-21.
Questionnaires found that the target audience expected brighter colors mixed with natural settings. Subsequent elements like the storyboard, logo, and album advert were revised based on feedback to better address the target audience's expectations and ensure the darker theme was clear and consistent.
The final music video feedback showed the target audience responded positively to the use of color as a figment of the artist's imagination and appreciated the color explosion theme maintained throughout the project.
Q2 Evaluation Question- A2 Media Studies
Across a digipack, music video, and album advert, the documents author ensured a coherent visual identity and positive representation of the artist Blair. A consistent color scheme linked the products and related to the album title "Nostalgia". Clothing and makeup presented Blair as relatable while still feminine. Close-ups and a narrative music video helped audiences connect with Blair and support her. Overall, the combination of products successfully represented Blair to appeal to young fans.
Media Evaluation 3
The document discusses feedback received from audiences on a media product. It indicates that audience feedback is important to improve the product based on the audience's perspective. Selective audiences provided feedback at different stages of development. Early feedback helped refine the song and video ideas. Later feedback resulted in introducing the artist and song title earlier in the video. Final feedback from teachers identified technical improvements. Overall, audience feedback helped inspire and improve the product, though the author notes there may have been more opportunities for feedback during the challenging construction process.
Evaluation 2
The combination of the main product (music video) and ancillary texts (digipak and poster) effectively promote the new album through consistent tone and themes. The music video, digipak, and poster all emphasize themes of romance and depression that were shown to appeal to the target audience of teenagers and young adults. Specifically, the music video depicts a romantic relationship from beginning to end with struggles and flaws. The dark-toned digipak and faded poster visuals further communicate feelings of loss and depression. Across all products, extensive exposure of the band helps build their brand recognition to audiences.
Evaluation Question 2
The document discusses the effectiveness of combining a music video, CD digipak, and magazine poster to promote a song. It emphasizes establishing a consistent theme across the different products through matching visuals, fonts, colors, and logos. Screenshots and imagery from the music video are used in the digipak and poster to connect them. Borders, fonts, and colors are kept consistent to make the brand style recognizable. Including social media references and the artist's website in all products directs fans to learn more online. The goal is to create a memorable, unique theme that synergistically promotes the song across different media platforms.
Evaluation task 4
New media technologies were used throughout the construction of a music video. A WordPress blog was created for communication and research was conducted online using sites like Prezi and Scribd. Filming used a DSLR camera and flycam, and editing was done in Adobe Premiere Pro. Mobile phones facilitated meetings and uploads. Photoshop was used to design packaging, and presentation technologies like Prezi and WordPress were employed for evaluations.
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What's hot
Advanced portfolio ideas generation
We chose to create a music video for an Amy Winehouse song that depicts a breakup through a nonlinear narrative and unconventional stylistic choices for the pop genre. Specifically, we will film the video in black and white rather than color, use slow pacing and long shots to convey emotion, and include symbolic props like a blown-out candle to represent the relationship ending. By breaking conventions, we aim to entertain the audience while still telling a story and drawing them into the narrative.
Machel montano album advert
Machel Montano is promoting his new album "The Return" through a magazine advertisement. The advertisement uses imagery and design elements to convey that Montano has risen to the top of the Soca genre again after his return. Specifically, the advertisement depicts Montano as a solitary figure surrounded by light at the top of a triangular composition. It also includes symbols of the Soca culture and lists Montano's past achievements and accolades to establish his prominence in the genre. The advertisement aims to attract audiences and promote digital purchases of Montano's album, music videos, and other works.
Question 3
- The target audience for the artist's song is 15-30 year olds, primarily females as the song is from a female perspective. Younger members of the audience may relate through their parents in older age groups.
- The artist gathered feedback on their music video from social media sites like Twitter and Facebook, as well as through online surveys. This helped identify ways to improve the video.
- Suggestions from the feedback included adding more passion to the singing, using more and wider location shots, and including a clearer narrative and more action shots. However, many of these changes would require refilming parts of the video.
Research Task - Indie Music - Tara Rendell
The document provides analysis of several music videos and how they appeal to target audiences. For the video "Aviation – The Last Shadow Puppets", the summary analyzes how the opening scene of a crying bride suggests a soured wedding to engage younger audiences. Multiple shots and settings are described as appealing to younger viewers through relatable themes. For "Born to Die" by Lana Del Rey, lighting, props, editing, and scenery are analyzed to show how they represent realistic stories and situations that younger audiences can understand and relate to. Finally, for "Reptilia" by The Strokes, close-up shots of the guitarist and lead singer aim to focus on the music rather than visuals, appealing to
Q3 what have you learned from your audience feedback
The document summarizes audience feedback received on a music video production. It discusses using anonymous voting cards in class to collect impartial feedback. Strengths identified included editing, lip syncing, glitches between shots, mood transitions, and use of polaroids. Areas for improvement were emphasizing the narrative, using a wider variety of shots, and focusing some shots. The document also discusses using social media like Twitter polls to gather feedback and the importance of understanding the target audience to appeal to them based on Blumer and Katz theory.
Research similar product advertisement
The document analyzes three music magazine advertisements for albums by Jay-Z, Lana Del Rey, and Rihanna. It summarizes the key elements of each ad, including main images featuring the artists, mastheads with the artist names, and inclusion of popular song titles and release dates. The conclusion indicates that conventions like prominent artist names and images, song listings, and purchase information will be applied to a magazine ad ancillary task.
Research: Similar Product (Magazine Advertisement)
The document analyzes three music magazine advertisements for albums by Jay-Z, Lana Del Rey, and Rihanna. It summarizes the key elements of each ad, including main images featuring the artists, mastheads with the artist names, and inclusion of popular song titles and release dates. The conclusion indicates that conventions like prominent artist names and images, song listings, and purchase information will be applied to a magazine ad ancillary task.
BlueSkyStudios Initial Audience Survey
The survey results showed that the target audience for the music video was 16-19 year olds and 20-25 year olds. The majority of respondents were female. Rural settings and woods were popular location choices. Love was the preferred theme. Participants wanted to see a narrative video with performance elements, inspired by the film Up. While solo artists like Ed Sheeran and George Ezra were popular, over 60% wanted to see a band. Mumford and Sons were suggested as a band with a similar style. The video should have a gender balance and feature quirky, original clothing to appeal to indie fans. Most watch music videos for the story.
Treatment sheet two – style and costume
The document provides details on the style and costume plan for a music video for the song "I Love It" by Icona Pop. The concept is for an abstract, alternative pop video that uses editing and color to reflect the mood and lyrics. The style aims to focus on female empowerment rather than using women as objects, with a feminine but not stereotypical look. Makeup will be natural with bright pink/red lips to make the two main characters stand out. Costumes will reflect the fun, upbeat mood in a mix of pastel and bright colors including glitter, with actresses picking their own glamorous outfits to enhance their beauty rather than appearing promiscuous.
Media Question 2
The document discusses how the main product (music video) and ancillary texts (CD album and magazine advert) effectively work together to promote an artist. Continuity was ensured across products through consistent characterization of the artist using similar gestures, poses and settings. Costumes, props like the straw hat, and a sketch visual effect were also maintained. Fonts and neutral colors created further unity while allowing each product to have its own identity. Maintaining the artist's image and connecting the different products to attract wider audiences was the goal.
Evaluation question 1
The document discusses the use of conventions in real music videos and how they were used in the student's media product. It describes using two-shots to show the developing relationship between a couple. Close-up shots were used during musical performances to showcase the artist's face, skills, and talents. A linear narrative structure was employed to clearly show a couple meeting on a dating app and then going on dates, to ensure the storyline was easy for the audience to understand.
BlueSkyStudios Pitch
The group chose the song "Not With Haste" by Mumford and Sons for their music video because it has a good musical progression that matches a storyline and shows varied pacing. The style of the video will be an emotional narrative that shows an old man looking through a photo album of memories of his last Christmas with his wife, who has since passed away. Flashbacks will show the man and his wife together during Christmas in the past. The visual style was influenced by the opening of the Pixar film "Up" and will feature fading the wife in and out of shots. For their ancillary tasks, the group will create a digipack and website, using consistent colors and fonts to create synergy across the projects
1. initial plans final product
The document discusses initial plans for a media project involving creating a music tour promotion. It includes mind maps outlining ideas for a tour advertisement video using footage from live concerts, designing merchandise items, and creating a concert vlog. The proposed final idea is to combine the tour advertisement and merchandise mind maps to promote an existing or fictional artist. Mood boards are presented analyzing color schemes and design changes for tour posters and merchandise between artist tours.
Research for music video
The document provides research on various aspects of creating a music video for a romantic love song targeting 16-24 year olds. It discusses the target audience and their preferences for visually pleasing content that correlates with song lyrics. It also outlines details on the music industry, using various media platforms to promote artists, and common conventions for love songs and ballroom dance scenes. Specific music videos by Ed Sheeran, Olivia Rodrigo and Billie Eilish are analyzed for narrative, camerawork, lighting, editing, locations and costumes.
Research for music video
The document provides research on various aspects of music videos including the target audience, music industry, cross-media promotion, genres, and analyses three specific music videos. Regarding the target audience, it notes they are 16-24 year olds who prefer visually pleasing narratives that align with song lyrics. It then gives an overview of Universal Music Group and their goals. Finally, it analyzes the music videos for "Shape of You" by Ed Sheeran, "Driver's License" by Olivia Rodrigo, and "Happier Than Ever" by Billie Eilish, discussing themes, visuals, and how they relate to the songs.
Description of your target audience
The document discusses planning for a music video for an indie/pop song aimed at a target audience of 16-25 year olds. Research found this age group prefers indie/pop music and engages strongly with it. The music video will feature both male and female artists to appeal to both genders equally within the target demographic. It will use themes of freedom and childhood innocence to transport viewers and draw on theories of utopianism through its bright colors and actors' happy facial expressions.
Evaluation 3
The document discusses feedback received on various elements of a music video project aimed at females aged 18-21.
Questionnaires found that the target audience expected brighter colors mixed with natural settings. Subsequent elements like the storyboard, logo, and album advert were revised based on feedback to better address the target audience's expectations and ensure the darker theme was clear and consistent.
The final music video feedback showed the target audience responded positively to the use of color as a figment of the artist's imagination and appreciated the color explosion theme maintained throughout the project.
Q2 Evaluation Question- A2 Media Studies
Across a digipack, music video, and album advert, the documents author ensured a coherent visual identity and positive representation of the artist Blair. A consistent color scheme linked the products and related to the album title "Nostalgia". Clothing and makeup presented Blair as relatable while still feminine. Close-ups and a narrative music video helped audiences connect with Blair and support her. Overall, the combination of products successfully represented Blair to appeal to young fans.
Media Evaluation 3
The document discusses feedback received from audiences on a media product. It indicates that audience feedback is important to improve the product based on the audience's perspective. Selective audiences provided feedback at different stages of development. Early feedback helped refine the song and video ideas. Later feedback resulted in introducing the artist and song title earlier in the video. Final feedback from teachers identified technical improvements. Overall, audience feedback helped inspire and improve the product, though the author notes there may have been more opportunities for feedback during the challenging construction process.
Evaluation 2
The combination of the main product (music video) and ancillary texts (digipak and poster) effectively promote the new album through consistent tone and themes. The music video, digipak, and poster all emphasize themes of romance and depression that were shown to appeal to the target audience of teenagers and young adults. Specifically, the music video depicts a romantic relationship from beginning to end with struggles and flaws. The dark-toned digipak and faded poster visuals further communicate feelings of loss and depression. Across all products, extensive exposure of the band helps build their brand recognition to audiences.
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Q3 what have you learned from your audience feedback
Q3 what have you learned from your audience feedback
Research: Similar Product (Magazine Advertisement)
Research: Similar Product (Magazine Advertisement)
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Evaluation Question 2
The document discusses the effectiveness of combining a music video, CD digipak, and magazine poster to promote a song. It emphasizes establishing a consistent theme across the different products through matching visuals, fonts, colors, and logos. Screenshots and imagery from the music video are used in the digipak and poster to connect them. Borders, fonts, and colors are kept consistent to make the brand style recognizable. Including social media references and the artist's website in all products directs fans to learn more online. The goal is to create a memorable, unique theme that synergistically promotes the song across different media platforms.
Evaluation task 4
New media technologies were used throughout the construction of a music video. A WordPress blog was created for communication and research was conducted online using sites like Prezi and Scribd. Filming used a DSLR camera and flycam, and editing was done in Adobe Premiere Pro. Mobile phones facilitated meetings and uploads. Photoshop was used to design packaging, and presentation technologies like Prezi and WordPress were employed for evaluations.
Conventions of an advert
The conventions of a magazine advert include releasing the date, places of purchase, images of the album packaging and artwork, the artist and record label names, reviews, genre information, details of what is included, and potential tour dates. When creating an advert, one should consider how the images, colors, fonts, language, integration of text and images, and overall message relate to the genre and work together to attract the target audience.
Common music video analysis
The document discusses several audience and genre theories and how they apply or do not apply to the music video "Show Me Love" by Robin S. It finds that uses and gratification theory applies because viewers choose to watch for pleasure. Genre theory also applies as the video conforms to expectations of the dance genre through elements like dark settings and fast editing. However, narrative and representation theories do not fully apply due to the lack of narrative structure and characters in a music video format.
Rough ideas
The document discusses potential story ideas for music videos for the Alt-J song "Dissolve Me". The first idea follows a couple from their first date to marriage and old age. Flashbacks would show moments from their life together. However, it may be too complex with many actors needed. The second idea has a man collecting gifts for his girlfriend but she becomes ill and dies in his arms, though reversing the video at the end. This may be too emotional and difficult to portray effectively. Both ideas aim to match the song's progression but have production challenges.
Music video questionnaire
The document appears to be a survey collecting information about music video preferences from respondents. It asks questions about the respondent's gender, age, how often they watch music videos, their favorite genres of music and music videos, and what aspects of a music video they find most interesting. The survey aims to understand viewer demographics and opinions related to music video consumption.
Narrative music video finished
The music video tells the story of a boy who has antlers and is often mocked by others. He meets a girl who does not care about his appearance. They bond but her father forbids them from seeing each other. Attempting to win her father's approval, the boy tries to cut off his antlers. The video takes a surprising turn when it is revealed the father also has a deformity he hides. The father is then hit by a car. In the end, the father accepts his daughter's relationship with the boy and comes to terms with his own appearance.
DigiPak PowerPoint
Digipak is a patented packaging style created around 2000 as an alternative to jewel cases. It uses a book-style outer binding made of cardboard with one or more plastic trays inside to hold a CD, DVD, or both. Digipaks were first adopted by major record companies and are commonly used for CD singles or special editions, as they protect discs better than jewel cases and allow for graphics on both the inside and outside.
Beyonce - Pretty Hurts
This video for Beyoncé's song "Pretty Hurts" breaks several conventions of typical music videos: 1) Beyoncé sings without backing music; 2) There is little lip syncing and more of a narrative story being told rather than just singing to the audience; 3) There are no men objectifying the women and it only features women. The lighting, costumes, and camera work further support breaking conventions by drawing attention to the women and their experiences with judgment.
Pitch for music video
The document discusses plans for a music video by Yasmin and Ellie. It outlines that the video will portray a secret superhero identity and show the character navigating normal life and heroic acts. Research found the target audience prefers music videos with narratives and performances set to pop, dance, and house music. The budget will be spent on costumes, and natural local locations like parks and streets will be used. Safety precautions while filming include checking weather and having charged equipment.
Music Video Case Study
This document summarizes the success of the song "Let It Go" from the Disney film Frozen. It was written for the film and sung by Idina Menzel. After the film's release in 2013, Disney released the music video and the song became a worldwide commercial and critical success, topping charts and winning awards like the Academy Award for Best Original Song. The song resonated strongly with audiences, especially children and the LGBT community, and became a pop culture phenomenon. Demi Lovato later recorded a pop version of the song that also achieved commercial success.
Evaluation question 3
Yasmin Morris created a music video for a class project and gathered feedback from audiences at various stages of production. Initially, feedback helped shape the storyline about a girl living a double life as a normal student and secret superhero. Later feedback suggested adding lip-syncing and a cartoon effect to make the storyline clearer. The final cut addressed this feedback and was well-received. Feedback on promotional materials guided some design changes to emphasize the comic book theme.
Evaluation question one
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Music video anaysis
A survey found that 60% of respondents were male and 40% female. 90% of people enjoy watching music videos, with the most popular genres being pop, rap, and dance music. The average ratings for each music genre ranged from around 1-4 out of 5. Pop, rap and dance music were reported as the genres listened to most often.
Ideas Pitch
This document outlines plans for an independent music video targeting youth ages 15-24. It will feature the song "The Hop" by A Tribe Called Quest to appeal to the 60% of the target audience who prefer hip hop. The video will be set in the 1990s with elements like hopscotch, dancing, and skateboarding. It will represent youth and different ethnic groups. The performance-style video will be low budget, filmed in black and white outdoors to fit the 1990s theme. It will be distributed primarily through social media like YouTube and promoted on Twitter and Instagram to reach the intended audience.
Evaluation question 3
The document discusses feedback received on a music video and promotional package. Questionnaires and interviews were used to gather feedback. Interviews found that audiences preferred narrative videos over performance videos. Feedback also showed that younger audiences spend more time watching online media. While some felt the artist was important to include, others felt the song's meaning was more important. There was mixed feedback on aspects like a split screen effect and an argument scene. Positives included eye-catching elements and professional actors. Negatives included issues with a split screen and argument scene that lacked context. Overall, the feedback helped identify areas for improvement and informed further development of the promotional package.
Модульная структура
Презентация к докладу на конференции D2D Just.Net (Красноярск, 13 февраля 2016) http://dev2dev.ru/
Derechos humanos
Este documento presenta la Declaración Universal de los Derechos Humanos en 30 artículos. Los artículos describen los derechos humanos fundamentales como la libertad, igualdad, vida, seguridad, propiedad privada, libertad de expresión, trabajo, educación y más. Todos los seres humanos nacen libres e iguales en dignidad y derechos según el primer artículo. Ningún individuo puede ser privado arbitrariamente de estos derechos según los principios establecidos en la declaración.
Treatment of battle for redemption
The film Battle For Redemption is set in a dark, crime-ridden Britain. It follows Stee, a former soldier turned criminal, as he competes in an underground fighting tournament for the chance to win £1,000,000. His main rival is Rogue, seeking revenge against Stee for the death of his brother. The film depicts brutal fights between tough characters. As the tournament progresses and Stee grows closer to another competitor Kasumi, Rogue hatches a plan to steal the tournament's prize money. This leads to a final confrontation between Stee and Rogue that will determine the film's outcome.
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Learning Outcome One (Part One)
The document outlines the student's plans for creating a music video for Beyoncé's song "Bow Down" as their final project. They chose this song because the lyrics are more aggressive than Beyoncé's typical songs and there is no official music video for the song. The student conducted a survey to get feedback on their initial music video idea and incorporated the feedback, which suggested toning down explicit content to appeal to a wider audience. The student then outlines the various production elements, skills, and legal/ethical considerations required to successfully complete the project.
Unit 4 lo11
The document discusses the student's plans for creating a music video for Beyoncé's song "Bow Down" as their final project. They chose this song because the lyrics are more aggressive than Beyoncé's typical songs and caused controversy. The student conducted a survey to get feedback on their music video idea, which indicated they should reduce vulgar or explicit content to appeal to a wider audience while still keeping the video interesting. The student outlines the various skills, equipment, and legal/ethical considerations needed to successfully produce the music video.
Audience And Product Research
The student has chosen to create a music video for Beyoncé's song "Bow Down" as their final project. They were intrigued by the song's aggressive and vulgar lyrics that differ from Beyoncé's usual style. The student conducted a survey to get feedback on their music video idea, which received positive feedback about suiting the target genre and audience, but also feedback that it needed to reduce vulgar content to appeal to a wider audience. The student analyzed they would need to reduce explicit content while maintaining interest, and develop the idea further to distinguish it from other similar videos.
A2 evaluation
This document summarizes the challenges faced when creating a music video for an indie pop song. It discusses difficulties finding actors to be in the music video, relying on cast members' availability, filming around the weather, and syncing video clips to the music track in iMovie. Overall, the creator expresses they are happy with how the music video turned out despite these challenges.
Unit 4 lo11
The document discusses a student's music video project for the song "Bow Down" by Beyoncé. The student received feedback on their initial music video idea. Feedback indicated the idea was fun but too explicit for some audiences. To appeal to more people, the student would need to tone down vulgar content while keeping the idea engaging. The student realized they need to refine the idea to make it unique yet still suit the song's genre.
Music video - lecture 1
1. Kid Rock aims his music videos at teenagers and adults who enjoy rock music. He cultivates an image of a tough biker through his costume choices of leather jackets, fur coats, and leopard print.
2. The music video for "American Badass" uses various visual and technical codes like quick camera shots, angles that emphasize movement, and editing that matches the fast pace of the song. These elements are deliberately chosen to appeal to Kid Rock's target audience.
3. Music videos serve the core purposes of promoting the artist and their song, increasing their audience, and better representing their style and genre. Labels and artists achieve this through creative input that reflects the artist's identity and branding deals
Music video - lecture 1
1. Kid Rock aims his music videos at teenagers and adults who enjoy rock music. He cultivates an image of a tough biker through his costume choices of leather jackets, fur coats, and leopard print.
2. The music video for "American Badass" uses various visual and technical codes to appeal to Kid Rock's target audience. It features quick camera shots and movement to match the fast-paced song, as well as a variety of performers from children to adults.
3. The core purposes of music videos are to promote the artist and their song, increase their audience reach, and clearly showcase their style and genre to attract similar fans. Labels aim to fulfill these purposes to expand commercial
Creative critical reflection
The document discusses a music video created by Hafsa Hasan for her A2 portfolio. The music video is for the song "Reggaeton Lento-remix" and is in the genre of Latin pop-reggaeton. The video uses several conventions of pop music videos like linking the lyrics and visuals. It challenges some conventions like costuming but keeps elements like bright lighting and dancing to engage the youth audience. Overall the video aims to represent the fun, carefree side of youth through its story of love and dancing to appeal to teenagers.
Music video - lecture 1
Music videos employ deliberate visual and technical codes to appeal to targeted audiences and fulfill various purposes. Mainstream artists like One Direction produce highly produced, formulaic videos featuring the band to promote their music to a wide audience in an easily understandable way. In contrast, more niche artists like Animal Collective create obscure, artistically focused videos with low budgets that require more active viewer engagement and have narrower appeal. Bands develop recognizable brands across their videos reflecting their style and ideas to define themselves for fans. Elements like camerawork, editing, mise-en-scene, and intertextual references are chosen intentionally to shape meaning in a music video.
Music video - lecture 1
Music videos employ deliberate visual and technical codes to appeal to targeted audiences and fulfill various purposes. Mainstream artists like One Direction produce highly produced, formulaic videos featuring the band to promote their music to a wide audience in an easily understandable way. In contrast, more niche artists like Animal Collective create obscure, artistically focused videos with low budgets that require more active viewer engagement and have narrower appeal. Bands develop recognizable brands across their videos reflecting their style and identity to define themselves for fans.
Music video lecture 2020 jack hurst
1. One Direction's music videos have a high production quality and feature the band members prominently to appeal to their large teenage fan base and reinforce their public identity.
2. Animal Collective's music videos have a lower production quality and obscure the band members' faces and bodies, indicating their preference for a more private identity. Their videos focus more on editing, lighting, and visual effects than prominent features of the band themselves.
3. The two bands thus employ contrasting strategies in their music videos - One Direction aims for mainstream popularity through accessibility, while Animal Collective takes a more niche approach through a darker, more abstract and less accessible style that appeals more to existing fans than new audiences.
Feeback on questionnaire
The document analyzes audience research responses for a planned music video. It finds that the target audience is mostly male between ages 16-18 who watch music videos weekly. Respondents list favorite music videos and reasons why, providing ideas for making the planned video interesting through storytelling, visuals, and representing the lyrics. The most popular genres are R&B and hip hop. Publishing the video weekly on MTV is identified as the best way to promote it to the target audience.
How I have appealed to my target audience
From surveys of their target audience, the creator identified that teenagers and young adults were the majority. They tailored their music video to portray a late-teen relationship and chose YouTube to upload it since most viewers watch videos on smartphones. Feedback showed that viewers preferred narrative and performance videos, so the creator combined those elements with their desired abstract style. They chose themselves and their boyfriend as actors to accurately portray a relationship and match the indie/rock genre. The song and artist - Paolo Nutini's "Scream (Funk My Life Up)" - would appeal to the target audience. Rhythmic editing and double exposure techniques kept the video interesting and visually pleasing.
Minutes Creative media
The document contains minutes from a meeting where Paige Fullerton discussed plans for a photography and media project focused on capturing images during the golden hour. The project will include a 2-minute music video filmed in scenic locations, printed materials like posters, and opportunities for an interactive online component where young adults can share their own photos. Feedback from a focus group on editing techniques, cinematography, expected content, and narrative ideas for the music video was requested.
research.pptx
This document provides information about the target audience, research, and experiments for a music video project. The target audience is males ages 16+ who enjoy underground rap music. Research found the genre has a smaller audience than pop or rap. Survey results showed most viewers are under 18 and watch music videos daily. Experiments testing shots, editing, and performer practice helped prepare for the music video. Inspiration was drawn from other music videos regarding camera angles, lighting, visual effects, and storytelling elements.
Music video evaluation
The document provides an analysis of a student's music video project. It discusses the key elements included in the video such as close-ups of the artist, relationships between lyrics/music and visuals, and editing to match the music's tempo. Feedback from audiences on YouTube and surveys praised the editing but suggested adding more action shots and speeding up slow parts. The student learned new skills in researching techniques, filming, and editing with software like Adobe Premiere.
Evaluation A2
Waleed Butt created a music video for his song "GO AWN" and various ancillary materials including a magazine ad and digipak. He used a variety of media technologies in the construction, research, planning and evaluation of his project. In the construction stage, he used a DSLR camera, smartphone camera, and Adobe Premiere Elements for editing. Photoshop was used for the ancillary materials. Research was conducted mainly online using Google, YouTube, Wikipedia and his blog. Planning involved creating hand-drawn plans, storyboards in Word, photographing locations on a DSLR, and test footage in Windows Movie Maker. Audience feedback was gathered on social media.
Question 2 powerpoint
The document discusses the effectiveness of combining a music video with ancillary products like a magazine advert and digipak. It describes how all the products maintain a consistent purple and white house style and theme of intoxication to connect them. The music video uses a young female protagonist getting drunk to portray loneliness and allow audiences to relate to her experiences. The magazine advert and digipak feature the protagonist and imagery from the music video to promote it. Elements like reviews and release details in the advert also promote the video. The digipak continues the intoxication theme through blurred images and separates the track list into euphoria and come down stages of being drunk.
Music questionnaire result analysis
The document summarizes the results of a questionnaire about music video preferences. It found that the majority of respondents preferred pop and R&B genres. Most also preferred a happy narrative style with humor, a fast editing pace, and featuring attractive artists, songs, and locations prominently. The questionnaire provided guidance for choosing song, style, editing, effects usage, casting, and locations for a music video targeted at ages 16-25.
Creative critical reflection 2018 (Advance Portfolio) CIE
The document describes the student's music video project for the song "Blank Space" by Taylor Swift. It includes details about choosing to make a music video, conventions used in the pop music video genre, and elements of branding across the video, album packaging, and website. Key points are that the video tells a story about a relationship with a psychotic girlfriend, conventions followed include fashionable outfits and a narrative story, and branding elements like consistent colors were used to create an identity for the artist across all parts of the project.
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Creative critical reflection 2018 (Advance Portfolio) CIE
Creative critical reflection 2018 (Advance Portfolio) CIE
Ideas Pitch
- 2. AUDIENCE YOUTH My target audience for the music video consists of young people between the ages 15 – 24, as my questionnaire results are all from people of this age group (apart from one person belonging to the 25 – 34 category). I deliberately asked a mixture of male and females to complete the questionnaire, so that I can aim to meet the needs of both genders and avoid making a music video that appeals only to one gender.
- 3. SONG CHOICE & GENRE The Hop – ATribe Called Quest https://www.youtube.com/watch?v=erzw3Nclxkk I have chosen this song because 60% of my target audience have chosen hip-hop to be one of their favourite genres. ATribe Called Quest are a 90’s hip-hop group – I specifically chose them because I want my music video to have a theme to make it more interesting, so I have decided the theme will be a recreation of a 90s set.Also, the hip-hop videos are different to those nowadays which heavily revolve around sexualising women - a lot of 90’s videos do not involve women at all. ‘The Hop’ is a fun and chilled song which means I can focus on making the video enjoyable for the audience. I have some ideas to include hop-scotch or double-dutch, probably dancing and maybe skateboarding to fit with the era.
- 4. REPRESENTATION The demographic group I will be representing is youth.This is because my questionnaire results show me that this is the group most represented in music videos. It will appeal to my target audience more, as they are already familiar with seeing representations of youth, as well as the fact my target audience is between young ages of 15 to 24, meaning that they will be able to relate themselves with what they see.
- 5. STYLE OF VIDEO From looking at my questionnaire results I have found that abstract videos are the most popular, followed by narrative music videos.Therefore I will be creating a video which is a mixture of these two styles, focusing on the abstract element. The purpose of an abstract music video is to create an emotion or feeling in an artistic way – it is not explicitly ‘about’ anything. For me I’m going to be using theme and colour as the art element that determines the atmosphere.This means that the video doesn’t have to have a strong narrative, and it doesn’t necessarily need to make sense.
- 6. MOST IMPORTANT ASPECTS The aspects I will be paying most attention to when creating my music video is the editing and location, as my audience voted these two as the most important elements.After this, costume and set design/theme are the next most popular aspects. It is important for me to make the video interesting through paying attention to these areas, as there is no performance or strong narrative to follow.
- 7. THEME – location, costume & set design
- 9. A lot of these hip-hop videos either include a lot of colour or alternatively they are in black and white. I think b+w videos are really effective and could make the video look more authentic. Also, a lot of the colour videos are set in summer time, and I will be filming in the middle of winter so I am going to consider the option of having the entire video in black and white, because I might not be able to capture the same vibe due to the season.
- 10. BUDGET The video will be made on low budget because it is not being released by a well established record company. Luckily, with the genre I have chosen, this wont cause any difficulties for me – the scene and artists aren’t supposed to look wealthy. Little to no money will have to be spent on location, actors or costumes etc. Using an average camera to film will add to the desired effect. The location will be somewhere outdoors, to add to my desired theme, which means that no booking of venues etc is necessary. The actors/dancers will be friends so there will be no payment involved. A small amount of money might be needed on costumes as I want to ensure a sufficient 90s atmosphere.
- 11. DISTRIBUTION I am going to rely heavily on social media to distribute my music video. Firstly, the video will be uploaded toYouTube, before taking advantage of the ability to advertise the video on other social media sites such as twitter or Instagram. Considering that my target audience will be from ages 15-24, it is most likely that they will have both aYouTube and a twitter account, which means that I will be targeting the audience in the right way.