The survey results showed that the target audience for the Pixie Lott music video would be young females ages 17-21, as they made up the majority of respondents. Most respondents listened to music every day and enjoyed watching music videos more than once a week, showing the popularity and importance of the music video format. The most popular music genre was pop, validating the choice to create a pop music video. Most expected to see club and arcade locations in a pop music video, influencing the locations chosen for filming. Respondents felt Pixie Lott was known more for her looks than her voice, suggesting the music video should emphasize her appearance.

1. 14
12
10
8
6
4
2
0
20 Answered
Male Female
20 Answered
Having a majority of females answering the survey is most
useful to us with a target audience of young girls.

2. How old are you?
Age
12 to 16
17 to 21
22 to 26
26 and over
20 people answered our survey and we found majority of the people we
questioned were from the age group 17 to 21. This is the target audience
for our music video- as Pixie Lott is a young female singer, we expect
most viewers to be female and young.

3. How Often do you listen to music in a typical week?
0 2 4 6 8 10 12
Never
Once
Twice
Three times
Every day
How Often do you listen
to music in a typical
week?
Most people will listen to music every day, we can use there results to target those
who don’t with our video. The music video may appeal to them and the visuals
make them more likely to purchase and listen to music.

4. What’s your favourite Genre of
Music?
7
6
5
4
3
2
1
0
Amount of people choosing the Genre.
Pop House Dance R&B Rap Other
Amount of people
choosing the Genre.
These results prove our newly chosen genre of pop is the most popular- as
our previous song came under the genre of house/dance this would have
been much harder for us to create a bigger audience. Less people were
likely to enjoy our music video meaning less profit ultimately.

5. How often do you watch music
videos?
Number of people
Never
Once a month
Once a week
More than once a week
Every day
Most people we surveyed watch music videos more than once a week.
This shows the popularity of them and how important they are to an
artist- particularly pop artists who brand themselves and create an image
as much as possible.

6. Do you enjoy watching music
videos?
20
15
10
5
0
Amount of people
Yes No
Amount of people

7. Who is your favourite artist?
• I have selected a sample of some of the artists people
wrote down;
• Ariana Grande
• Chris Brown
• Ed Sheeran
• Rihanna
• Katy Perry
• Taylor Swift

8. Do you like pop music?
20
15
10
5
0
Amount of people
Yes No
Amount of people
This shows our chosen genre is popular and a good choice to create a music
video for. We therefore can get a big audience for the video.

9. What locations do you expect to
see in a pop music video?
• The most popular locations were;
• Club
• Arcade
• Street
• We have found a street location in Brentwood that we
think will be effective and we aim to film in the Southend
arcades. These locations from analysing the survey
results are therefore what people expect to see in a pop
music video validating our ideas.

10. Do you think Pixie Lott is known for
her voice or looks?
Sales
Voice
Looks
Clearly Pixie Lott uses her own looks and skills to brand herself, this shows how
effective the make up and costume needs to be in our music video. People
expect to be impressed by the main singer and for them to enjoy our music
video we need to live up to this expectation.