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Audience Profile 
Due to my Audience Research and Analysis I am able to produce am audience profile on the 
average type of person who will be my target audience. 
- Female – female respondents gave the most positive feedback 
- All respondent were between 16-20 years of age 
- All of the respondents were Students 
- Mostly fans of the rock and pop genres, as they were the most popular 
- Respondents also liked varied subgenres of the pop genre 
- The majority of respondents want to see the codes and conventions of a music video 
challenged 
- All respondents would like to see both performance and narrative within the video 
This is Olivia Colquhoun, a seventeen-year-old 
student at Hartlepool Sixth Form College. She 
is creative and diverse minded student as she 
is studying Business studies, Mathematic and 
Art. Olivia’s music taste is heavily influenced by 
her friends and family, but she also listens to 
her own choices of music as well. Through her 
friends and YouTube she discovers new artists 
and tracks regularly. She also fall under all of 
the above points and is a keen fan of 5 
Seconds Of Summer and their music.

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Audience Profile

  • 1. Audience Profile Due to my Audience Research and Analysis I am able to produce am audience profile on the average type of person who will be my target audience. - Female – female respondents gave the most positive feedback - All respondent were between 16-20 years of age - All of the respondents were Students - Mostly fans of the rock and pop genres, as they were the most popular - Respondents also liked varied subgenres of the pop genre - The majority of respondents want to see the codes and conventions of a music video challenged - All respondents would like to see both performance and narrative within the video This is Olivia Colquhoun, a seventeen-year-old student at Hartlepool Sixth Form College. She is creative and diverse minded student as she is studying Business studies, Mathematic and Art. Olivia’s music taste is heavily influenced by her friends and family, but she also listens to her own choices of music as well. Through her friends and YouTube she discovers new artists and tracks regularly. She also fall under all of the above points and is a keen fan of 5 Seconds Of Summer and their music.