This document summarizes the target audience for the song "Don't Mind" by Kent Jones. The target audience is males and females ages 15-25, which is considered the older teen to young adult demographic. This age range is stereotypically interested in current chart music. Psychographically, the target audience aims to attract aspirers and explorer/individualists seeking new trends and genres of music like Kent Jones' fusion of pop, urban, and R&B styles. Lifestyle-wise, the target consists mainly of YAKS (Young, Adventurous, keen and single) interested in trending fashion and music appropriate for their teen/young adult age group.

1. Don’t Mind
Audience Profiles
Demographics
Our target audience is based upon the target audience that we believe the
artist of out chosen song is going for. This seems to be based around both
male and females and the older teen to young adult ranging between 15 to 25
year olds. This is because this generation of ages are stereotypically in with
all the up to date music including chart music and obviously this song is
trendy and current as it has been in the charts. This is also because this song
is in the charts and stereotypically the majority of this age range are either D
(Working Class), C2 (Skilled working class) and C1 (Lower middle class).
These are the types of people that are stereotypically in with all the new
trends and then would then listen to chart music including this song which is
the reason we have chosen to use it. This then leads on to the
Psychographics
Psychographics
We are looking to attract majority aspirers. This is because music produced
by Kent Jones Is very current, up to date and trendy. so aspirers listen to this
music seeking for new trends, up to date artists and the latest fashion and Kent jones
checks all of these boxes. i also think that some Explorer/Individualists would fit into
the target audience as they are the people always looking for different things to what
they are used to, therefore maybe they listen to country or blues music and they want
to listen to something completely urban they could listen to someone like Kent jones
as he is almost like a fusion of chart pop music, urban style and r&b.
Lifestyles
Mainly YAKS (Young, Adventurous, keen and single) would watch are music video
as it is catered towards the teen/young adult age that are up to into trending and up
to date fashion/music. also as it is very specific in the contents it puts forward.