focus group for radio 1

1. FOCUS GROUP

2. Ruby Towers
• Sex: female
• Age: 17
• Occupation: in education, studying a levels
• Hobbies: loves reading magazines, keeping up to date with current affairs and
fashion. Loves social media and stalking her favourite celebrities, especially music
artists.
• Radio preferences: Listens to Radio 1 Breakfast show in the mornings on her travels
to school and Capital. Prefers chart/pop music and her favourite artist is Dua Lipa.
• Mainstreamer, Aspirer.
PRIMARY

3. Amy Luff
• Sex: female
• Age: 25
• Occupation: ‘house wife’, looks after 2 year old son full time
• Hobbies: loves relaxing and various watching TV programmes. Always
listens to music in her house. Loves discounts and sales, always looks for
bargains when purchasing something.
• Radio preferences: Listens to various radio shows, which ever one is playing
a song she likes at a time. Usually listens to radio 1 and radio 1 extra.
• Mainstreamer, Struggler.
PRIMARY

4. Ryan Luff
• Sex: male
• Age: 19
• Occupation: studying at university
• Hobbies: loves music. Spends his spare time djing. Goes to lots of concerts and
festivals. Open to a wide range of music, especially house genre.
• Radio preferences: Listens to various radio shows but more in the evenings when there
are more house/party genre music. Usually listens to radio 1 and capital.
• Explorer, Succeeder.
PRIMARY

5. Sophia Franklin
• Sex: female
• Age: 21
• Occupation: studying at university
• Hobbies: loves partying and going out with friends. Always goes to concerts of
her favourite artists. Loves fashion and keeping up to date with styles and
celebrities.
• Radio preferences: Listens to chart music, especially happy, dynamic music.
Favourite artists are Dua Lipa and Ariana Grande
• Aspirer, Succeeder.
PRIMARY

6. Ollie Warner
• Sex: male
• Age: 13
• Occupation: in education, at secondary school
• Hobbies: loves playing video games and listening to music. Listens to a more
alternative genre of music. Likes to play video games against his friends and listen to
music with them.
• Radio preferences: Sister always listens to the radio in the car with him and he is quite
fond of the music played on Radio 1 Breakfast show. Prefers popular alternative
artists such as Fall Out Boy and Twenty One Pilots.
• Mainstreamer, Struggler.
SECONDARY

7. Alex Cortes
• Sex: female
• Age: 48
• Occupation: Works as a receptionist in a hospital but spends most of
• her time looking after her teenagers
• Hobbies: loves walking her dog and going out for lunch with her friends. Always cleaning and
cooking for her children and driving them to different places.
• Radio preferences: Listens to various radio shows, which ever one iis situation suited. Favourite
programme is Loose Women, favourite radio show is Radio 4 but usually listens to radio 1 because it
is her children’s preferred station. Prefers the popular, sing a long chart music that is played on radio 1
but also enjoys the throwback songs radio 1 play from 2000s as forms nostalgia for her.
• Succeeder, Reformer.
SECONDARY