1. Target audience profile
Age and gender
The age I willbe aiming to focus onwill beages 16-24,
these peoplewill beattheyoung adult stageoftheir lives.
In addition,I myselfam part ofthis agegroupmeaning
that I willbe able tocreatemore effectiveways to relate
to this agegroup. It is alsoaimed at themale gender
mostly as the main protagonistis malesoit wouldbe
more relatablefor these focus groups. The videos key
focus is primarilyaboutbeing young and globalcurrent
issues, so itwill hopefully catchtheeyes ofthe young
audience.
Music interests
The target audience willenjoy a largerangeofmusic
and music videos, they willlistento musicbothnew
and old (70’s onwards), they will enjoy manyclassics
from before theirtime.Artists theyenjoy listening to
would be Arctic Monkey’s, TheStrokes, TheSmiths,
Red Hot ChilliPeppers, Oasis, RoyalBlood,Kasabian,
The Wombats,Catfish AndThe Bottlemen, Foals and
Two Door Cinema Club, thesearejusta short list.
They will be opento enjoying newmusic and will
enjoy going to watch many bands play live. Their
main focus ofmusicwould beIndierock.
This audiencemay be opento musichowever, they
do not enjoy the large mainstreamartists that the
vast majoritylistenas they feel it is all thesameand
unenjoyable.
MediaPreferences
They will listento their music onSpotify or applemusic, as
they find it is theeasiest toworkandplays what they
want. They willalways listen to a newpiece ofmusic on
YouTube, this is becausethey areinterestedin watching
the musicvideothat alsocomes with the new releases.
Our music video will link to the uses and gratifications theory.
Audiences are active and will seek out the media they want to
consume to satisfy their needs. This person will use music for
entertainment and occasionally information. Our music video
will be based on entertainment but will have certain aspects
that are informal, this is exactly what this person is looking for.
They will actively seek out new music videos on YouTube.
Lifestyle
This person’s lifestyle will be mostly
orientated around their friends andfamily.
Theywill enjoybeingaroundhis/her
friends anddoing activities withthem such
as cinema or shoppingor going out for
meals. This person will be either at
university, A-levels or just starting their full
time job as a career. Music willbe a
constant part of their lives, barelyseen
without some sort of earpiece in to listen
to music.
Socio-economic status
This person’s status will most likely bebetween C1-E, this is
because Eis anUpper education class which willbe a personin
university,buta personbefore that wouldbe based ontheir
parent’s demographiclevel. C1will usually be as much as a
young personwill beearning afterUniversity after a while,
however, their family could beput intothese sections as well
so would bein theC1.
Geographical location
This person willmost likelylive intheUK or
US, this is because theyhave the most access
to the mostmoderntechnology which this
character will beenthusiasticabout. The
music artists andbands theyenjoy willall be
based around theUK and US, which relates to
their location as theycanseethem liveand
have an activelife for concerts/gigs.
Psychographic groups
This person wouldfit into theAspirers or explorers category. This is
because thesetwogroups aremostly for young people. Theaspirer is
very interested intheirappearance as most young peopleare,eager to
get the latestfashion andtechnology. They are alsoacquisitivewhich
would also mean they’refocused onearning money which would
usually be someonewhois in university or just left to earn money full
time to contributeto their career. This personwould alsorelateto the
explorergroupas this is typically a group for students whowould beon
the lower end ofthe demographicgroup. Thesepeoplefocus on
individualismand don’t liketo follow themainstreamcrowd, this is
why they do not enjoy mainstream musicand search elsewherefor
other music.This person alsoenjoys adventure, which is why our idea
is based around travelling to America and gaining new experiences.
