this is our media A2 target audience profile for a music video

1. Target
Audience
Profile

2. dancers, meaning that it’s more
Demographics
o Gender: Female
o Age: 17-25
o Ethnicity: Any
o Occupation: Student
o Income: Low
Gender
we are aiming at mostly
females because the main
protagonist in our music
video is a female and so are
the dancers, meaning that
it’s more likely for females
to identify themselves with
the music video and the
subject.
Also the genre of the music
we are using (electro pop)
is more abstract and
alternative therefore apply
better to females.
Age
At this age young adults are
most likely to go to
university meaning opening
their minds to new concepts
and trying to find them self.
We aim to make our music
video not mainstream so it
can apply to students
looking for something new
and out of the norm.

3. Psychographics
Explorer:
Seeks discovery.
Energy,
individualism
and experience.
Values difference
and adventure.
Younger
demographic.
o Curious
o Values freedom
o Enjoys fashion
o Personal growth
o Has interest in the
nature on materialistic
o Supports veganism and
veganism
o Nonmaterialistic
o Studies a form of art
o Into the boho culture
o Wants to travel the
world in the future