Coursework - Primary Target Audience Profile

1. Primary Target Audience
Louise Banham-Scott

2. Gender
The Gender target audience is going to be
both male and female’s. This is because the
dance genre is huge and there as so many
different types, with each type of dance
music there is support from both men and
women. Therefore, if you make the target
audience for both genders you would gain
the most support rather than just aiming the
video at one gender and only getting half the
support. The music industry has an equal
split between men and women and the dance
genre music especially with the age target
group of 16-25years old; especially house and
hip hop music is very popular with this age
bracket and with men and women. To
increase as much support as possible I will
try to include both male and females in my
music video. Therefore, both men and
women will be able to relate to the music
video and enjoy the music.
The age range for the music video is from
age 16-25 years old. This age range is very
youthful and I will have to make sure to
tailor the video to keep this age range
interested in the video. I could do this by
using this age group as characters who
would feature in the music video so the
people watching will be able to relate to
the video and to the characters in the
video. Another factor into keeping the
target audience interested is that I could
use a current song with a popular artist as
the younger people who like the genre of
dance music that I am picking. Also, I could
make the music video have aspects of
narrative that 16-25year olds would do in
their own time so again they could relate
to. If someone can relate to a music video
they are more likely to listen to it regularly.
Age

3. The two social class groups I would like my music video to fit into is A and B.
These groups are Upper class and Upper middle class, I would also keep the
video sophisticated. This means that when I am creating my music video I will
have to keep the target audience into consideration as that is who I am aiming
the video at. Therefore, it has to be suitable with the interests the AB social
class groups as well as still being sophisticated. This means that the kind of
ideas that I have will have to create the music video are going to be very
specific to the target audience. An example is that if I wanted to shoot the
video in a nightclub to a dance house song, it would be suitable for the age
group but then it would not be suitable for the sophisticated aspect of the
video.
Social Class
People in my target audience would typically like to go out for a fancy
dinner in their favourite restaurant with their family or friends as
they would be 16-25 years old. Again, as they would only be 16-
25years old some of the people would still be in education whether it
is Sixth form, or University so they would be studying as they would
have exams coming. Also, the majority of upper class families are
family orientated and love to spend time with their families but they
would also go out and meet new people and socialising.
Psychographics

4. Interests
The Interests of my target audience would be activities such
as visiting different locations on a day out, going out to
restaurants and going out of a night. The locations that they
visit would be less known for tourism. This is because linking
to their social class of AB they could easily go to somewhere
like Buckingham Palace but they would rather go to
somewhere like Gir Lion Lodge at London Zoo, which is
much more adventurous. Next, the idea of going out to a
restaurant, of an evening many Upper and Middle class
people like to go out for dinner in a restaurant, this could be
either with their family or they could be out socialising with
their friends. This is very common for people aged 16-25
whether you are a man or women a lot of people this age
like to go out to socialise with their friends by going out for
dinner. Again, many people of this age bracket like to go out
of an evening, this could be going to a friends house to
socialise with them or even go for a night out in a nice
restaurant and have a few drinks at the bar. This is the type
of interests my target audience would have.
The people in my target audience
for the music video would live in a
built up area or in a more rural
setting with large houses. This is
because the target audience for my
music video has to be Sophisticated
and AB social class. Therefore, upper
class people tend to have more
money than others so they would be
able to afford the bigger houses in
the luxurious settings. Some of the
places that the target audience
might like is Kensington, Holland
Park or more rural areas like
countryside in Cambridge or
Cornwall.
Geodemographic

5. This is Kelly Smith and she is an example of what my target
audience for my music video. Kelly is 17years old and
completing her A-levels at a Sixth-Form, she lives with her Mum
and Sister in Cambridge. Kelly loves Dance music but especially
Pop music. Kelly told us that she has always loved pop music as
she has aspirations to be a singer even since she was younger.
She told us ‘The power that a Pop song has is amazing, it has
the ability to change people emotions in 3 minutes.’
This is Samuel Yeung he is 22 years old and
goes to University in Norwich. Samuel is
studying Computer Science, he lives in his
student housing and his preferred type of
dance music is Electro-dance and House music.
He told us that he enjoys this music because
when he goes out with his friends on the
weekend this is the type of music that they all
listen to. He said ‘It’s the best type of music to
dance to, everything about it is brilliant
especially the beat.’