2. Focus group
My focus group is made up of 4 subjects who 2 are my
primary audience and the other 2 will be my
secondary audience.
All 4 subjects would fit into the target audience in the
brief of ’ a fun-loving 16-25 year old mass market”
Creating a focus group will help me visualise who my
target audience would be, the wants and needs of the
target audience ( a fun loving 16-25 year old mass
market) and whether they would purchase my media
product
3. Emily – Primary
Audience
Name: Emily
Age: 17
Occupation: Student
Psychographic: Aspirer, Mainstreamer and Explorer
Interests: Loves to sing and dance. Her favourite dance styles are
commercial and ballet. She also loves to go watch musicals and
romantic films with her boyfriend and family. The songs in the
films make her feel cheerful and energetic. Whenever she is
feeling down.
Favourite music streaming service: Apple Music
Favourite music genre: Pop
Favourite artists: One Direction
Favourite film: Forest Gump
Why would she want to purchase my magazine?: Emily wants to
know the latest musicals that she can sing and dance to with up-
beat tempos which is perfect for her commercial dancing.
4. Shanai – Primary
Audience
Name: Shanai
Age: 17
Occupation: Student
Psychographic: Succeeder and Explorer
Interests: Loves to sing and dance for fun. She is a dedicated
Marvel fan and wants to watch the latest Marvel film once the
film is released. Shanai is also into politics and is up-to-date with
the current affairs. She also loves to make her vlogs and has a blog
which she features some film reviews
Favourite music streaming service: Apple Music
Favourite music genre: R&B
Favourite artist: Solange
Favourite film: Get out
Why would she want to buy my magazine?: Shanai loves to make
reviews on her blog about her favourite films every now and then
with political opinions
5. Vicki – Secondary
Audience
Name: Vicki
Age: 38
Occupation: Social Worker
Psychographic: Succeeder and Explorer
Interests: Vicki loves to go outside and try new things, she is very
up-to-date with the latest trends from her daughter. Vicki loves
exercise and loves to listen to energetic music when she’s working
out. She also wants to relax at the weekends after a hard week at
work to watch her favourite films
Favourite music streaming service: Spotify
Favourite music genre: R&B
Favourite artist: H.E.R
Favourite film: Pretty Woman
Why would she want to buy my magazine?: Vicki wants to buy
her daughter a copy of the magazine as her daughter loves to
watch films with Vicki but also use the magazine for herself to
know any good film and win any competitions.
6. Michael
Name: Michael
Age: 38
Occupation: Works at TFL
Psychographic: Aspirer, Resigned and Mainstreamer
Interests: He loves to go out with his girlfriend and for date
nights, they like to go out to watch a new film. Michael is also a
dedicated film fan and will go to the cinema to new releases with
his daughter.
Favourite music streaming service: Deezer
Favourite music genre: Hip-hop
Favourite artist: Busta Rhymes
Favourite film: Fast and Furious
Why would he want to buy the magazine?: Michael would want
to buy the magazine for his daughter and would want to the
reviews of the latest films to see whether they are worth watching
