The document discusses research conducted into female pop artists with a similar style to what is being produced, namely Taylor Swift, Pixie Lott, and Ellie Goulding. It states that the target audience for these artists is mainly females aged 15-24 years old, as the style of music and how the artists present themselves influences this age group. Demographic information provided includes being female, aged 15-24, interested in pop music, student status, and British nationality. Psychographic traits of the target include having a bubbly personality and enjoying pop music, fashion, social media, making music and traveling.

2.  I did research into female
pop artists that have a
similar style of work that
we want to produce.
 The artists that are
similar to the artists we
created are; Taylor Swift,
Pixie Lott and Ellie
Goulding.
 The target audience for
these artists are mainly
females around the age
group of 15-24 year olds.
 The style of music and
the way the artists looks
is what influence the
target audience.

3. Demographics
 Gender: Female
 Age:15-14
 Genre of music: Pop.
 Religion: Atheist
 Education:Student
school/collage/universities
 Occupation: Creative/media industry
 Marital status: single
 Income: Student loan
 Nationality: British
 Founded :2012 by Mercury Records
 Influences: Pixie Lott, Taylor Swift and Ellie
Goulding
Psychographics
 She loves the pop genre due to
most her songs being very pop
conventional. Youth is important to
her and she has a very creative
mind with high fashion sense. She
has a bubbly personality and is a
friendly easy-going person. Has a
professional manner in which she
brings out her confidence and
maturity. She loves engaging and
interacting with her fans through
posting things via her social media
sites.
 Likes: making music, singing,
dancing, shopping and travelling.
 Dislikes: Boring immature people.

4. Our Target audience are the type of girls
that are out going, love hanging out with
their friends and like listening to music
especially pop. Someone who likes pop
music, bright colours and dancing.