My focus group for my music video

1. FOCUS GROUP
Primary audience and secondary

2. PRIMARY
AUDIENCE
The people who belong to target audience
‘TA-16-25, fun-loving and mass-market’

3. Erin
◦ Age: 18
◦ Psychographic: Mainstreamer
◦ Education: doing a levels at sixth form in sociology, RE and
business
◦ Hobbies: singing, watching Netflix/YouTube, going out with
friends
◦ Fav genre of music: pop
◦ Fav singer/band: Rhianna
◦ Fav song: ‘old town road’
◦ Fav Tv show: Riverdale

4. Megan
◦ Age:17
◦ Psychographic: succeeder
◦ Education: Sixth form, doing a levels in sociology, English
and Media
◦ Hobbies: netball, Netflix, listening to music, going out with
friends
◦ Fav genre of music: indie
◦ Fav singer/band: The 1975
◦ Fav song: sincerity is scary
◦ Fav TV show: Stranger things

5. Ben
◦ Age:17
◦ Psychographic: reformer
◦ Education: sixth form, studying a levels in physics, music and
English lit
◦ Hobbies: making music on SoundCloud, gaming
◦ Fav genre of music: electronic
◦ Fav singer/band: Drake
◦ Fav song: 'wake me up' Avicii
◦ Fav Tv show: Stranger things

6. Laura
◦ Age:22
◦ Psychographic: succeeder
◦ Education: doing a PGC in psychology at Sussex uni
◦ Hobbies: running, netball, partying
◦ Fav genre of music: pop
◦ Fav singer/band: Ann Marie
◦ Fav song: country road
◦ Fav TV show: real housewives

7. Why I've chosen these people
◦ I picked these people, because I believe they fit the TA.
◦ I further used a mixture of boys and girls of a different age-range, to broadly match the target
audience
◦ These people will help me make informed decisions on my music video, by giving me advice
and tips
◦ as they’re the type of people the video is primary targeted at

8. SECONDARY
AUDIENCE
People who fall outside of the target audience

9. Breda
◦ Age:51
◦ Psychographic: Mainstreamer
◦ Career: science teacher in a primary school
◦ Hobbies: cycling, science, documentaries
◦ Fav genre of music: pop
◦ Fav singer/band: Abba
◦ Fav song: anything in Mamma mia
◦ Fav Tv programme: Planet earth

10. Joe
◦ Age:20
◦ Psychographic: succeeder
◦ Education: studying aerospace engineering at Liverpool uni
◦ Hobbies: playing piano, gaming, climbing
◦ Fav genre of music: classical
◦ Fav singer/band:
◦ Fav song: Bohemian Rhapsody
◦ Fav Tv programme: family guy

11. Why I’ve chosen these people
◦ I have chosen Breda, because although she meets the qualities of most of the target audience,
she is over the 16-25 age category
◦ I have chosen Joe, because he is someone in the 16-25 age category, but I don’t believe his
personality fits that of the TA
◦ These people are important, as the secondary audience may influence the decisions of the
primary.