The target audience for this media product would be girls aged 16 to late 20s who enjoy listening to music regularly and attending concerts with friends. They have interests in unique clothing, makeup, and experimenting with personal style, taking inspiration from their favorite artists. Examples provided are Chloe (17), who enjoys art, chemistry, maths, films and some concerts; Olivia (17), who likes gigs, vegan style, singing, and makeup; Becky (16) into sports and gymnastics, pop music, and some concerts; and Lauren (17) who travels, discovers new music, and uses social media.