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1. Question 2 – Notes
How effective is the combination of your main product and ancillary texts?
Similarities
 Same mise-en-scene throughout the main product and ancillary texts – similar styles
of clothing, use of natural daylight in some images.
 Similar colours used throughout, keeping a lighter feel to the product – links with
bands personalities.
 Mostly photographs of the band used within the ancillary texts, or something that
link to them.
 Same font used throughout.
 Instrument shots within video - images with instruments in ancillary text.
 Both ancillaries are heavily focussed on the band.
 The two ancillaries also relates to the main product, images of people and symbols
of aspects of main product.
Conventions Used
 Bar code on digipak
 QR code on advert
 Logo on both ancillary texts
 Band name and album name down spines of digipak
 Image of digipak on advert
 Track list on back of digipak
 Release date of album on the advert
 Record company info on both texts
 Brand identity to link products
 Reviews and quotes on both texts
Strong theme and style throughout will attract target audience – recognisable.
Bar bode, QR code, logo, company info, reviews – make the products look professional.
Advert hints at video without giving anything away – peaks interest from audience.