2. Demographics
Gender- male and female
Age- 16-25 year olds
Nationality- British
Education- majority is full time students
3. Psychographics
A typical viewer of a pop music video is mainstream and would have hobbies of
watching music videos, listening to music and finding out gossip about music
videos. The typical viewer is interested in watching the latest pop music video and
listening to the songs, due to the typical viewer watching the latest pop video they
are heavy internet users due to their age.
4. Lifestyle
Young, sociable, adventurous and interested in the latest songs. Most of my
typical viewers still live at home with their parents and are quite laidback with their
life situations.