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Audience profile
Demographics
 Gender- male and female
 Age- 16-25 year olds
 Nationality- British
 Education- majority is full time students
Psychographics
 A typical viewer of a pop music video is mainstream and would have hobbies of
watching music videos, listening to music and finding out gossip about music
videos. The typical viewer is interested in watching the latest pop music video and
listening to the songs, due to the typical viewer watching the latest pop video they
are heavy internet users due to their age.
Lifestyle
 Young, sociable, adventurous and interested in the latest songs. Most of my
typical viewers still live at home with their parents and are quite laidback with their
life situations.

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Audience profile

  • 2. Demographics  Gender- male and female  Age- 16-25 year olds  Nationality- British  Education- majority is full time students
  • 3. Psychographics  A typical viewer of a pop music video is mainstream and would have hobbies of watching music videos, listening to music and finding out gossip about music videos. The typical viewer is interested in watching the latest pop music video and listening to the songs, due to the typical viewer watching the latest pop video they are heavy internet users due to their age.
  • 4. Lifestyle  Young, sociable, adventurous and interested in the latest songs. Most of my typical viewers still live at home with their parents and are quite laidback with their life situations.