This document discusses attitudes and their components. It defines an attitude as having three components: affective (feelings about an object), behavioral (how the attitude influences behavior), and cognitive (beliefs about an object). It notes that attitudes strongly influence social thought by helping organize and evaluate stimuli, and that attitudes presumably have a strong effect on behavior by helping to predict behavior in different contexts. The document also discusses motivation, defining it as an inner drive to do something and persevere. It notes there are two types of motivation: intrinsic, coming from within, and extrinsic, coming from external rewards or punishments.

1. ATTITUDES AND THE
COMPONENTS OF ATTITUDES

2. WHAT IS
ATTITUDE?

7. This involves a person’s feelings /
emotions about the attitude object.
For example: “I am scared of
spiders”.

8. AFFECTIVE
 the emotional or feeling
segment of an attitude.

11. the way the attitude we have
influences how we act or behave.
For example: “I will avoid spiders
and scream if I see one”.

12. BEHAVIORAL
 an intention to behave in a
certain way toward someone
or something.

15. This involves a person’s belief /
knowledge about an attitude object.
For example: “I believe spiders are
dangerous”.

16. COGNITIVE
the opinion or belief segment
of an attitude.

17. WHY STUDY
ATTITUDES?

18. We study attitudes because…
Strongly influence our social thought
- Help organize and evaluate stimuli
(e.g., categorizing stimuli as positive or
negative).
Presumably have a strong affect on
behavior
- Help to predict people’s behavior in
wide range of contexts (e.g., voting,
interpersonal relations)

19. Meaning and Types of Motivation

20. What is MOTIVATION?
 It is the INNER DRIVE that energizes you to
do something.
 It is an inner drive that causes you to do
something and persevere at something.
 It elicits, controls, and sustains certain goal-
directed behaviors. For example, hunger is a
motivation that elicits a desire to eat.

21.  A person who is motivated enjoys the thing
that he/she does.
 He/ she is excited to do such task. Example, a
student who is excited about learning)
 He/she is convinced that accomplishing the
things she/he is asked to do helps her/him
realize the goals she/he has set for
him/herself.
Indicators of a High Level of
Motivation

22. 2 TYPES OF MOTIVATION
 Intrinsic - the source of motivation is from
within the person him/herself
or the activity itself.
 Extrinsic- the source of motivation is from
outside of an individual. It can be in a
form of reward, punishments
and other incentives.