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ATTITUDES
PRESENTED BY:
MUHAMMAD SOHAIB
PRESENTED TO:
MAM SEHRISH KHAN
CONTENT
• INTRODUCTION of Attitude
• DEFINITION of Attitude
• COMPONENTS of Attitude
• TYPES of Attitude
• FORMATION of Attitude
• FACTORS of Attitude
INTRODUCTION
DEFINITION
“An Attitude Refers To A Set Of Emotions, Beliefs, And Behaviors
Toward A Particular Object, Person, Thing, Or Event.”
ATTITUDES CAN BE:
+Positive
−Negative
Uncertain
COMPONENTS
CAB or the ABC's of Attitude
• Cognitive Component:
Your Thoughts And Beliefs About The Subject.
• Affective Component:
How The Object, Person, Issue, Or Event Makes You Feel.
• Behavioral Component:
How The Attitude Influences Your Behavior.
TYPES
FORMATION
• Experience:
Directly As A Result Of Experience & May Result From
Observation
• Social Factors:
Social Roles And Social Norms Can Have A Strong Influence On
Attitudes
• Learning:
In The Form Of Classical Or Operant Conditioning
FACTORS INFLUENCING
People are more Likely to Behave:
• When Your Attitudes Are The Result Of Personal Experience.
• When You Are An Expert On The Subject.
• When You Expect A Favorable Outcome.
• When The Attitudes Are Repeatedly Expressed.
• When You Stand To Win Or Lose Something Due To The Issue.
ATTITUDES
ATTITUDES

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ATTITUDES

  • 2. CONTENT • INTRODUCTION of Attitude • DEFINITION of Attitude • COMPONENTS of Attitude • TYPES of Attitude • FORMATION of Attitude • FACTORS of Attitude
  • 4. DEFINITION “An Attitude Refers To A Set Of Emotions, Beliefs, And Behaviors Toward A Particular Object, Person, Thing, Or Event.” ATTITUDES CAN BE: +Positive −Negative Uncertain
  • 5. COMPONENTS CAB or the ABC's of Attitude • Cognitive Component: Your Thoughts And Beliefs About The Subject. • Affective Component: How The Object, Person, Issue, Or Event Makes You Feel. • Behavioral Component: How The Attitude Influences Your Behavior.
  • 7. FORMATION • Experience: Directly As A Result Of Experience & May Result From Observation • Social Factors: Social Roles And Social Norms Can Have A Strong Influence On Attitudes • Learning: In The Form Of Classical Or Operant Conditioning
  • 8. FACTORS INFLUENCING People are more Likely to Behave: • When Your Attitudes Are The Result Of Personal Experience. • When You Are An Expert On The Subject. • When You Expect A Favorable Outcome. • When The Attitudes Are Repeatedly Expressed. • When You Stand To Win Or Lose Something Due To The Issue.