This document discusses challenges with innovating within aviation companies and outlines lessons learned from trying different approaches. It advocates innovating outside existing companies by teaming up with other industries and focusing on customer needs rather than business plans. The goal is to digitize engineers' work and have over 30,000 engineers enjoying working on aircraft without interruption using digital solutions globally by 2025.

1. CHANGING
AVIATION
23 February 2017
Patrick Morcus

2. Innovate in-house
Idea Innovation Prototype Product Customer
Invested time > 5 years

3. Innovate outdoor
Idea Innovation Prototype Product Customer
MROair – 8 months
Funding I Funding II
6 years

4. Trying to innovate in-house

5. Decision to leave

6. Finding the best idea

7. Business plan = waste

8. Waste = search funding with a plan

9. Waste = search funding with a plan
DO YOU HAVE A
CUSTOMER?

10. Innovate in-house
Idea Innovation Prototype Product Customer
5 years investment time &
money

11. Waste = building customer based
prototypes

12. Waste = trying to eat the elephant

13. Waste = not invented here

14. Finding the best idea

15. My dream
• 300.000 engineers globally frustrated with paper, repetitive
mistakes, multiple systems
• > 20 years historic data & experience unused
• Not learning from each other
• Built Plan-Do-Check-Act continously globally intercompany

16. My dream
• BHAG
In 2025: > 30.000 engineers will
enjoy working on aircraft without
interrupts with digital solutions
globally

17. Customers do not know what they
want

18. Innovate with other industries

19. What worked = teaming up

20. What worked = teaming up
> Searching for
growth
>15 years IT
> Focus on end user
> Used to large
organisations
Myself:
> Huge growth
potential
> Search IT
solution
> Bring my idea
alive

21. Lesson learned

22. Lesson learned
Zig POC - KLM

23. Lesson learned
Zig POC - KLM
Tech Push (AR)

24. Lesson learned
Zig POC - KLM
Tech Push (AR)

25. Lesson learned
Zig POC - KLM
Tech Push (AR) Pull (digitize engineer)
Mroair - demo

26. Lesson learned - (airline) MRO
Business unit
CEO
COO
CIO
CINO
Innovation
CFO
Tech Push (AR) Pull (digitize engineer)
QA

27. Lesson learned - (airline) MRO
Business unit
CEO
COO
CIO
CINO
Innovation
CFO
Tech Push (AR) Pull (digitize engineer)
QA

28. Lesson learned
MROair 2.0
AI, IoT
Tech Push (AI) Pull (digitize engineer)
Mroair - demo

29. Speeding up adoption
Aviation = 15 years / Consumer = 2 years?

30. Speeding up adoption
Aviation = 15 years / Consumer = 2 years?
Let’s get it faster to encourage innovation

31. You can make a difference

32. Be spontaneous

33. Affordable loss vs business plan

34. Make time & share experience

35. Demo movie in co-operation with:
https://youtu.be/HRp1IJutP6M