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This document discusses perception, attitude, and values at the individual and organizational level. It defines perception as an individual process where different people can perceive the same situation differently. Attitudes are evaluative statements that can be favorable or unfavorable towards people, objects, or situations. Values represent convictions about preferable modes of conduct or end states, and are judgments about what is right or good. The document outlines types of values and provides examples of positive and negative attitudes.










