This document outlines the structure for a documentary series and individual episodes examining social media and its influence. The series introduction would discuss how social media controls information and different media platforms. Individual episodes would focus on topics like censorship, the evolution of the internet, and algorithms tailoring search results. Each episode follows a similar structure of introduction, beginning, middle, and end sections. Public interviews, animations, and expert analysis are incorporated throughout to explore how social media both promotes democracy and acts as a tool of control.

1. DRAFT 5
Assignment 12 (ii) –
Planning for Documentary
Kaya Sumbland
Gledis Dedaj
Rahel Fasil
Joanne Aroda

2. Structure For Whole Series
Episode: Introduction: Beginning: Middle: End:
(First 2 Mins) (15 Mins) (15 Mins) (15 Mins)
• Presenter talking about • This is to make audience aware - Statistics on the growing number - Introduce algorithms and
the whole documentary, of the history of the web of people logging onto social how it has been brought in
‘Social the purpose - how social beginning with web 1.0 -a networking sites like Facebook as a new form in web
media is controlling what detailed timeline day by day. - Explain with animation the
Media’ – information we receive, • Animation shows information - How this has increased over the use of a filter bubble - we
The in Facebook, YouTube, coming out of a computer but years and why? will show a before and after
Hegemonic Google, Twitter. none going in from the in Google searches
Puppeteer audiences - The different types of social - Link it to social networking
• Montage footage of • Sociological theory of ‘upsurge’ networking sites and which ones – going in depth with the
people interacting with in activism are the most popular and why way Facebook tailor your
different forms of media • Presenter highlights social they appeal so much to such a newsfeed
– people on their iPads, networking – Facebook, Tumblr, mass audience. - Talking to the expert behind
iPhones, Blackberry’s, Twitter, Social News, Online the industry ask if they
Laptops etc. Dating – how the web has come - Reasons why social media and even know who tailors our
to a revolution – more social networking sites make for algorithms, who creates
• E.g. internet, phones, democracy the perfect tool used to control their ethics
TV… • Leads to the Web 2.0 part of the certain ideologies or products - Being in sociological
Including establishing animation where information within society. (Their popularity theories into ethnics – the
shot of internet cafes comes in and out aids their ability to reach a wide extent of our democracy
(high angles, low angles), • Showing how YouTube gaines range of people.) - To lead into next episode
a bedroom (with tech), users success and audience go through why algorithms
train station (people on allow them to grow or fail– - For example some marketers use promote a hegemonic form
phones) with close up of people gain great success certain social networking sites or of social networking – just
Wi-Fi connecting. • Public interviews on how they social media to promote their manipulates audiences use
feel about web 2.0 in Trafalgar products by creating 'Pages' for in the sites
• Show case study of the square people to like on Facebook. - Expert interview and
boy who killed his mum • Lastly web 3.0 with voiceover examples of what we see
mimicking the soap presenter explaining it - On most website pages a 'share' and what we don’t see
‘Coronation Street’, with • Examples of Google search or 'like' button will appear.
archival footage of news tailoring searches
broadcast. • Finish with expert interview and
example of the way web 3.0 is
becoming omnipresent

3. Structure For Whole Series
Episode: Introduction: Beginning: Middle: End:
(First 2 Mins) (15 Mins) (15 Mins) (15 Mins)
- The different types of - This part will be about how - To argue the first 15 minutes - Following this will
social Media platforms. the audience are fighting back and explore how we think we explore the use of
Facebook, Twitter and with the ability to generate are being given various choices, technological
‘Social Instagram are
communication and
their own information, doing
this we will show montage
however these choices are
provided by higher powers who
convergences, how it
promotes and allows the
Media’ sharing platforms.
- The way that they use
footage of people editing
Wikipedia's, scrolling though
determine your search results.
- E.g. ‘Online Dating’ : Your
constant landscape of
media to develop – the
algorithms to cater to and posting on their blog and match is determined for you. ways we are very vocal
– the individual varies. posting social news stories - So we will show someone filling and influential by
Facebook ensures that - We will outline the statistics in online dating application ourselves in technology,
Fighting your newsfeed is catered
to your taste and what
of the amount of people on
blogs, and the many different
form, using a public interview,
empathising with how they feel
but presenting a
conclusion to weather
back you want to see is there
and easily accessible.
types of blogs – highlighting
the minority groups within
about this opportunity
- However, then we will have an
social media is
hegemonic or
Google search results are society being able to express expert explaining what they do democratic
also catered to what themselves repeated with with their online form and how - Do this by showing how
they believe you are social news – showing they chose their ideal partner, the use of iPads have
interested in. They know footage of people ‘dig’ and who they are blocking out and developed – e.g the
your interests from your ‘bury’ of Digg why apps and how ‘genius’
previous Google search. - We will go into detail, showing - We will have statistics on the on the iPad suggest and
- How society is fighting how blogs are not consorted, success rates of those they imply what we should
against a hegemonic showing the extent of what choose – and those who find download
media platform. Through you can post, and why that love with people different to - Though ending with a
blogs and Youtube should be able to happen themselves conclusion that we are
channels created by though public interview, and always revolutionising
ordinary people posting blog users interviews and and are becoming more
their own views to a expert interviews as to why democratic
large audience. nothing is censored

4. Structure For Whole Series
Episode: Introduction: Beginning: Middle: End:
(First 2 Mins) (15 Mins) (15 Mins) (15 Mins)
- How and if we are - Films : Used to install - How stereotypes - The news and how people
influenced by the certain ideologies within have become have no control over what
things we watch society or promote these hegemonic through is shown. It is seen as a
through films and TV ideologies through someone's dictation reliable source of
(Listing some examples of our culture of script. information especially in
examples, Star Wars in relation to others and government and
Trilogy, The Batman what they see - This is liked to the terrorism case studies as
‘Film & Trilogy) propaganda used in they have no other
- Examples of specific films WW1 and WW2 to sources to gain
Television’ - How ideologies have that have influence the promote the Nazi information from.
been integrated into world the most alongside Regime.
our daily watching's with statistics. - What is shown on the
(News, soaps, Dramas) (Clockwork Orange, news is specifically
Triumph Of The Will, War chosen for a certain
Of The Worlds) representation.
Particularly in The London
Riots when the news
mainly showed footage of
youths rioting when
statistics show that the
majority of looters were
adults. Youths have a
stereotypically negative
image now

5. Choice of Episode
The episode we will focus on is…
We chose this episode because…
• It was intriguing of all our subtopics
• It has a lot of evidence of a great revolution
• It would be easiest to get footage for
• It is the most current and ‘in’ topic in the 21st century
• It’s the most progressive form of media

6. Structure for Episode
Episode: Introduction
(1st 2 min)
• Footage of young kid using an ‘iPad’ to go on ‘Facebook’ and talking about social media.
• Video from ‘YouTube’ of kids predicting what the internet will be like in the future.
• Mini introduction to ‘Wei Wei’ and Censorship. (Clip from YouTube and Voice-over from presenter)
Social • Short clip of ‘Coronation Street’ copycat murder. (Along with voice-over)
Media • Presenter speaks to the camera about the increasing number of people who use social networking sites.
- • Animation of filter bubble with voice-over explaining what it is and there are things we cannot see.
The Hegemonic
• Montage footage of how word about the London riots in the summer of 2011 spread of over social media. (Short
Puppeteer
clip of people rioting with voice-over) (Clip showing statuses about rioting)
• ‘Dark Knight’ campaign – Clip from YouTube emphasising hype created through MySpace (Voice-over of
presenter explaining how huge the campaign was and how it lead to so many people going to watch it.
• Voiceover explaining what hegemony & democracy is, animation of pyramid hierarchy to explain hegemony,
higher power at the top – people that control the media – anonymous, media – collection of images to do with
the media, the ideologies, Society.
• Information and influence will travel down the hierarchy, but will show some coming down (web 2.0 making this
possible)
• She asks 3 rhetorical questions, finishing on the documentary series title question followed by an animation of
the title.

7. Structure for Episode
Episode: Introduction
(1 min)
Social
Media
-
The Hegemonic
Puppeteer

8. Structure for Episode
Episode: Beginning
‘’
• Begin with web 1.0 with a detailed timeline.
• Animation shows information coming out of a computer but none going in from the audiences.
• Sociological theory of ‘upsurge’ in activism.
Social • Presenter highlights social networking – Facebook, Tumblr, Twitter, Social News, Online Dating – how
the web has come to a revolution – more democracy.
Media
• Leads to the Web 2.0 part of the animation where information comes in and out.
-
The Hegemonic • Short supporting footage of increasing subscribers and views of a YouTube video, increasing popularity
Puppeteer – people gain great success.
• Public interviews on how they feel about web 2.0 in Trafalgar square .
• Lastly web 3.0 with voiceover presenter explaining it.
• Examples of Google search tailoring searches.
• Finish with expert interview and example of the way web 3.0 is becoming omnipresent.

9. Structure for Episode
Episode: Middle
‘’
• Introduce the way social networking forms as a revolution from web 2.0.
• Inform all the different types of networking, shots of people interacting with Facebook, Twitter,
Tumbler, YouTube, Online Dating.
• There will be public interviews – why they use social networking and if they feel it’s a way of their
Social voices being heard.
Media • Show footage of the way YouTube forms as a cycle of democracy using ‘nam cat’ example – posting
video, re-posting, the re-producing their own, everyone now gets involved – however, taste makers
- influence video's such as ‘Friday – R.Black’.
The Hegemonic
Puppeteer • Statistics on how much time we actually spend online, which countries to understand the ways it is a
perfect way control in a large mass.

10. Structure for Episode
Episode: End
‘’
• To flow into the text episode we will introduce algorithms as a way of controlling society subtly.
• Animation of the globe transforming – web 3.0 an omnipresent device.
• Animation of a filter bubble will be shown.
Social • Go in depth using Rahel's Facebook, doing through her account before, then ‘liking’ a page to see the
difference of her newsfeed – how it changes peoples identity.
Media
• sociological theories into ethnics – the extent of our democracy with sociologist interview – the
- importance of ethnics on our identity.
The Hegemonic
Puppeteer • Presenter concludes to question the democracy that social network blinds us with.

11. Structure for 5 minute Documentary
2 Minute Introduction (Series)
• Establishing shot of internet café • Prezi animation3
15 •
•
Close up of typing
Establishing shot of BBC Studio
15 •
•
Pictures of hype online
Articles
• Fast motion people waking • 2012 hype to get out of recession – animation cycle
Secs •
•
Screen shot of people uploading YouTube video
People walking into watch a film at cinema
Secs
• Shot of hash tag on a TV programme
• Establishing shot of billboard
15 • Screen shot on Digg – to ‘dig’ or ‘bury’ • Show twitter feed on ‘Life of Pi’
•
•
Shot of shelves of magazines enforcing femininity
‘Coronation Street’ mimicking scene 15 • Face Time call with friends to meet up and go watch it
Secs • Close-up of an iPhone – techno convergence
•
•
YouTube trailer and comments on the films
Sharing the film on Facebook
All the above will be montage footage with a voiceover
Secs •
•
Going into cinema to see the film
Blogging the film on a blog and it being re-blogged
• Voiceover explaining what hegemony & democracy is
15 • Animation of pyramid hierarchy to explain hegemony. • Presenter compares hegemony to democracy
• Higher power at the top – people that control the media
– anonymous 15 • Weighing out debate
Secs • Media – collection of images to do with the media
•
•
Presenting the two sides – has it become democratic?
Short quoted Public interview’s - what they think
•
•
The ideologies
Society
Secs (about 3)
• Information and influence will travel down the hierarchy,
but will show some coming down (web 2.0 making this
possible)
• Voice over to explain what we are influenced by • She asks 3 rhetorical questions,
15 • Zoom onto media level in hierarchy showing all different
form of media – Social networking (Facebook, Twitter,
15 •
•
finishing on the documentary series title question
followed by an animation of the title.
Secs •
blogs, social news, YouTube) , TV, news, Magazines,
radio, films, online dating
Travels down to ideologies – nuclear family, body image,
Secs
status, social groups – ‘cliques’

12. Structure for 5 minute Documentary
1 Minute Introduction (Episode)
• Establishing shot of internet café to • Screen shot with voice over of
15 establish where presenter is 15 presenter
• Long shot of presenter on computer • How Facebook tailor searches
Secs • Gets up and starts to walk out with Secs • Mac screen ‘liking’ a Facebook page
camera following • comparing the news feed before and
• She discusses platforms of social after liking the page explaining the
media way
Facebook, social news, Twitter, • Facebook alter what they will now see
YouTube, Tumblr, online dating screen • generating and manipulating them to
shots shown further like others similarly
• Statistics on social networking uses
e.g 11 hours online vs. 10 hours in real life
• Public interviews on how much time • Statistics of how of population is on
15 they spend on social networking sites 15 social networking and what countries
• In Trafalgar square have it – through prezi screen
Secs • Rage of ages – 19 – 30 Secs recording
• British people • Presenter in mid shot explaining
perfect tool to control people catering
to all their likes and giving them the
feeling of power, freedom and control.

13. Structure for 5 minute Documentary
2 Minute (To Focus On First Subtopic Of Episode)
• Animation made with pictures fast forwarded of • Public interview (Transition fade into
15 a time-line of how the internet has progressed
• Begins with web 1.0
15 interviews with public (Then fade into
transparent background) of public
Secs • Expert interview on sociological theory ‘upsurge’
show how it was hegemonic with information
Secs shoppers)
• quoted significant things they say on Web
going out 2.0 (texts fades on and off screen with
• Images of information coming our of computer voiceover of interviewers)
but none going in • In Trafalgar square
• Time lines moves
• YouTube clip of what web 1.0 was like (1995) 15 • Presenter talks about examples – social
15 • Interviews from older generation experience of news, online dating, wiki’s showing
what the web used to be like Secs montage footage on the basics of each,
Secs • How it has changed social news to upload stories, online
dating
• Signing up filling out form
• Wiki reading stories and editing
• Implying increase of activism – signs of
audience becoming particpatory
• Animation moves to Web 2.0 where by there is in
15 information going in and out • Presenter talks to the camera about
• emphasise the revolution
• showing loads of people now getting involved with
15 • videos going viral nam cat video
Secs using the web.
• Videos of people copying it
• Montage footage of ‘YouTube’ celebrities (online
videos) and a fast increase in views followed by
Secs •
•
With footage of cats watching it
Voiceover explaining
subscribers.
• Voiceover by presenter informing the Web 2.0 basics
where people can comment, post and then become
part of someone else's posts – e.g the subscribers – be
a part of what they do

14. Structure for 5 minute Documentary
Last 10-20 Seconds (preview to after the break)
• Presenter introduces a • Presenter voiceover on top of
5 5 the filter carrying on the new
new way of Web 3.0
Secs Secs term algorithms
• Animation of filter bubles
5 • Things are put in then things
Secs are taken out

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