Mekkora az arcod

by MediaCom, 00.00.0000

What is social media at all?
If photo is taken from the MediaCom image bank, enter photo credits here: first name, last name, MediaCom city

„Social Media is like a „teen sex‟.
Everybody wants to do it. Nobody knows how.
When it‟s finally done there‟s a surprise it‟s not better.”
Avinash Kaushik, Analytics Evangelist, Google

Officially, though, social media is not
like „teen sex‟.

It‟s also a fancy
way to describe
the zillions of
conversations
people are
having online
24/7.

Presentation Title Here

Chaos?

Don‟t be scared.

:-)

Social Media landscape (familiar services in Hungary)

Discuss
Sharing
Social (video, pics,
Networks places, docs,
etc)

Publish
Social Social Games

Media
Collabirative
Wikis
Tools

Microblogging

Response time (interaction vs. social
publising vs. traditional media)

Other sharing tools for mobile

# Reason 1.
Because 3 out of 4 Hungarians use social technology

Total of the users who use one of the following tools: networking, discuss, sharing,
blogging, collaborative, microblogging, wikis, games

# Reason 2.
Because 2/3 of the global internet population visit social networks.

(Nielsen , Global Faces & Network Places)

# Reason 3.
Because visiting social sites is now the 4th most
popular online activity – ahead of personal email

(Nielsen , Global Faces & Network Places)

# Reason 4.
Because time spent on social networks is growing at 3X
the overall internet rate, accounting for ~10% all
internet time

(Nielsen ,
Global Faces & Network Places)

# Reason 5.
Because social media is democratizing
communications. Big time.

„Technology is shifting away from the power of editors,
the publishers, the establishment, the media elite.
Now it's the people who are in control.”
Rupert Murdoch

Because social media
is a force to be
reckoned with.

Because social media
is like World of Mouth
On Steroids

Word-of-Mouth is not a new phenomenon

In 1940 Paul F. Lazarsfeld discovers the „Two-
Step-Flow of Communication‟.
Key insight: the media do not influence the
majority of people. Most people‟s attitudes and
decisions are influenced by opinion leaders in
their personal environment. However, opinion
leaders are intensive media users.

Word-of-Mouth is the key driver for Sales

People still believe more in people
than in media!

Family and Friends 77%

TV 66%

Newpaper 52%

Internet 48%

Magazines 40%

Radio 31%

Special Interest Magazines 24%

Books 19%

Companies and Insitutions 18%

Library 14%

Okay, but too many
people buzzing about
social media, shall I get
clear informations?

Let‟s go guys „cause I
Let‟s see
haven‟t got too many
some majority!
time for that social
thing...

Of course Mr
Washington

First of all socail media is not free :-(

Some principles in the
network reality

1. Less control -
Consumers select, avoid,
actively comment on
your post
"The network has its own voice"

2. Focus on business value, everything else is
just part of the show

1. Choose a
good goal.
2. Force
activity on
the
consumer.
3. Less can
be more.

3. Consumers are not stupid!

■ Show them how to
make their life better,
but listen and pay
attention to them.
■ Take account of
privacy.
■ Build trust and
connection.

4. Change is constant. Adapt!
Today, Web 2.0, tomorrow 3.0, and then 4.0
Everything changes
The new is more exciting always - Fear of Missing Out

5. Data to
relevant
information,
relevant
information
to an active
information

6. Just because its‟ digital, it‟s not sure that the
most appropriate

7. Understand the power of the term "immediate“
Consumers are not waiting, but switching; close, cover it, etc
If the information is not impulsive enough or not fast enough to download - no
matter how good it is - consumers do not open and not waiting for it

8. Subtract, do not disturb!
TV spots, billboards, banners -> Can you
cite even one of them?
Don‟t buy, but look for the consumer's
attention.

9. Take
advantage of
the network
Word of Mouth, viral
films, blogs, social
networks are all
possibilities to be
exploited

10. The
integration is
based on the
impact which
is not merely
visual

Figure out new
stuffs , be individual
but be consistent

+1. Millions of people are creating content for
the social web

Your competitors Your customers have
are already there been there for a long
time


Social media is not just
another marketing channel,
in fact is much more…


So here comes what you need to do…

Stop thinking „campaigns” Presentation Title Here

Start thinking „conversations”


Let‟ go out!
Take part of the social life!

Okay-okay start! But where?
Which will be the best for us?

Let‟s talk about the services
first, about blogging, tweeting,
posting, sharing, etc.

“I love how Twitter confirms my all-too-often-assaulted belief
that most humans are kind, serious, knowledgeable, tolerant
and funny. Let‟s enjoy ourselves, and to hell with those of
you who don‟t get it!”
Stephen Fry, British comedian, TV personality and
first ever celebrity Twitterer!

More than 5 billion tweets have been posted on Twitter,
with around 20 million a day being added, compared with 3
million a day in March 2008.

Twitter overall

■ It‟s a social networking and microblogging
service
■ Enabling its users to send and read other users'
messages called tweets
■ Tweets are text-based posts of up to 140
characters displayed on the user's profile page
■ Tweets are publicly visible by default, however
senders can restrict message delivery to their
friends list
■ Users may subscribe to other author tweets—
this is known as following and subscribers are
known as followers
■ As of late 2009, users can follow lists of authors
instead of just following individual authors

Twitter in (global) numbers – Gender, education,
age

http://www.ignitesocialmedia.co
m/social-media-stats/2010-
social-network-analysis-
report/#twitter

Facebook overall
■ Facebook is a social network service and website
launched in February 2004 that is operated and
privately owned by Facebook, Inc.
■ Users may create a personal profile, add other
users as friends and exchange messages,
including automatic notifications when they update
their profile.
■ Additionally, users may join common interest user
groups, organized by workplace, school, or
college, or other characteristics.
■ Facebook allows anyone who declares
themselves to be at least 13 years old to become
a registered user of the website.

Data source: Facebakers.com:
http://www.socialbakers.com/facebook-statistics/hungary/last-
month

Facebook in Hungary
■ Number of users on Facebook in Hungary: 3 329 000
■ Number of male users on Facebook in Hungary: 1 597 920
■ Number of female users on Facebook in Hungary: 1 731 080
■ Penetration of Facebook in Hungary to population: 33,32 %
■ Penetration of Facebook in Hungary to online population: 53,91 %

month

Facebook in Hungary

month

Facebook in Hungary – Most popular
brands, media and check-ins

Foursquare overall
■ Foursquare is a location-based social networking website,
software for mobile devices. It is a web and mobile application
that allows registered users to connect with friends and update
their location. Points are awarded for "checking in" at venues.
■ This service is available to users with GPS-enabled mobile
devices, such as iPhones, Android mobile phones and
Blackberries.
■ Users „check-in” at venues using a mobile website, text
messaging or a device-specific application by running the
application and selecting from a list of venues that the application
locates nearby. Each check-in awards the user points and
sometimes "badges".
■ Users can choose to have their check-ins posted on their
accounts on Twitter, Facebook or both.
■ Users can also earn badges by checking in at locations with
certain tags, for check-in frequency or for other patterns such as
time of check-in.
■ Users can create a "To Do" list for their private use and add
"Tips" to venues that other users can read, which serve as
suggestions for great things to do, see or eat at the location.

Foursquare in (global) numbers –
Gender, education, age

http://www.ignitesocialmedia.co
m/social-media-stats/2010-
social-network-analysis-
report/#twitter

Foursquare in local numbers
More than 6000 user

Platforms Share of check-in nb.
80% Budapest
57%

33%
5%
3%

Youtube overall

■ YouTube is a video-sharing website on which users can upload,
share, and view videos.
■ YouTube uses Adobe Flash Video technology to display a wide
variety of user-generated video content, including movie clips,
TV clips, and music videos, as well as amateur content such as
video blogging and short original videos.
■ Most of the content on YouTube has been uploaded by
individuals, although media corporations including CBS, BBC,
VEVO and other organizations offer some of their material via
the site, as part of the YouTube partnership program.
■ Unregistered users may watch videos, and registered users
may upload an unlimited number of videos.
■ Videos that are considered to contain potentially offensive
content are available only to registered users 18 and older.

412.3 Years
The length of time it would take to view every YouTube video

100,000,000
The number of YouTube videos viewed per day

Farmville overall

■ FarmVille is a farming social network game developed by
Zynga.
■ It is available on the social-networking website Facebook and
as an App on the Apple iPhone.
■ The game allows members of Facebook to manage a virtual
farm by plowing land, planting, growing and harvesting virtual
crops, harvesting trees and bushes, and by raising livestock.
■ It has since grown to be the social network's most popular
application, with over 62 million active users and over 24.6
million Facebook application fans as of September 2010.
■ Ten percent of all Facebook users play it.

Farmville daily page impressions - Global

http://www.appdata.com/apps/facebook/102452128776-farmville

Farmville daily unique users - Global

http://www.appdata.com/apps/facebook/102452128776-farmville

Wikipedia overall

■ Wikipedia is a free, web-based, collaborative, multilingual
encyclopedia project supported by the non-profit Wikimedia
Foundation.
■ Its 17 million articles (over 3.5 million in English) have been
written collaboratively by volunteers around the world, and
almost all of its articles can be edited by anyone with access
to the site.
■ The name Wikipedia was coined by Larry Sanger and is a
portmanteau of wiki (a technology for creating collaborative
websites, from the Hawaiian word wiki, meaning "quick") and
encyclopedia.

Flickr overall

■ Flickr is an image hosting and video hosting website, web
services suite, and online.
■ In addition to being a popular website for users to share and
embed personal photographs, the service is widely used by
bloggers to host images that they embed in blogs and social
media.
■ In September 2010, it reported that it was hosting more than
5 billion images.

Those were well known services all around the world
however there are hundreds and thousand of other
services.

2. Not every brand can be a love brand. Create
content for long term!

142 check-in
(21st June 2011)

293 593 fans
Love
brands

435 746 fans 288 541 fans

259 check-in
(24th February 2011)

3. Do not move from one fan page to another
(they never understand it first)

Where do I stay?
Or shall I join
everywhere?

4. Questions? > Answers. That‟s how it works.
Do not forget the power of immediate

5. Do not forget the
message!
Target your posts

6. Focus on Content, Not Marketing
If you focus on valuable, high-quality content then that content will
do the marketing for you.

7. Be a Valuable
Resource
There‟s a reason its called Social Media,
and not Self-Promotional Media.
Keep that in mind when you are
considering what you will post to your
social media properties.

8. Thank/answer your
fan by name

9. Cultivate Your Fans, Friends, and Followers
This is not a “once in a while” activity for any business that really wants to
succeed at social media. It‟s something that should be done daily.

10. Learn from Your “Friends” (In other words,
you competitors)
The easiest way to beat competitors in the social media marketing
game is to know what your competitors are doing.

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