The document discusses targeting a younger audience aged 25-35 for a documentary series about a social media topic. It notes that this age group is the most active on social media based on statistics, so they would be most interested in a topic concerning social media. Additionally, the younger generation has generally embraced social networking more than older generations, so the documentary will aim to engage this key target audience.

1. TargeT audience
research for
documenTary Topic
By Gledis Dedaj

2. Who is our target
audience?
• As our documentary series is based predominantly on social media, this means it will
attract the very people that uses these sites.
• Who are these people?
• From these statistics, its clear to see that
social networking is most popular with
those aged 25 – 35.
• This means they would be most interested
in our topic as it concerns them more than
others.

3. What is the target audience
for social media?
• This is difficult to answer as everyone and anyone has access to social
networking sites.
• However it is evident that a majority of these social site users are of a
younger generation.
• This could be down to the fact that the older generation grew in a different
time and therefore have a different outlook on socialising over the internet.
• This therefore means our topic will be aimed at the younger generation also
as this is something that affects them.
• The fact that social media is popular amongst our target audience, serves well
in getting them to relate to our documentary.