1) This document outlines the structure for a documentary series and one episode on social media and its influence. 2) The series introduction would discuss how social media controls information and influences viewers. One episode focuses on how social networking sites have revolutionized media through their growth and ability to connect people. 3) The episode structure includes sections on the history of the internet from Web 1.0 to 3.0; the rise of social networking platforms; and how algorithms tailor search results to potentially manipulate audiences. It aims to examine the debate around social media's democratic vs. hegemonic effects.

1. DRAFT 3
Assignment 12 (ii) –
Planning for Documentary
Kaya Sumbland
Gledis Dedaj
Rahel Fasil
Joanne Aroda

2. Structure For Whole Series
Episode: Introduction: Beginning: Middle: End:
(First 2 Mins) (15 Mins) (15 Mins) (15 Mins)
• How the media is controlling • This is to make audience - Animation on the growing - Introduce algorithms and
what information we receive, aware of the history of the number of people logging how it has been brought
in Facebook, YouTube, web beginning with web 1.0 - onto social networking sites in as a new form in web
‘Social Google, Twitter. a detailed timeline (Facebook, Twitter) and a - Explain with animation
Media’ – • Animation shows shot montage of social the use of a filter bubble
• We are influenced by the information coming out of a networking sites - we will show a before
The things that we watch. E.g. computer but none going in - How this has increased and after in Google
Hegemonic Films are used to promote from the audiences dramatically over the years searches
ideologies within society. • Sociological theory of and why? (Animated graph - Link it to social
Puppeteer ‘upsurge’ in activism showing its growth) networking – going in
• E.g. internet, phones, TV… • Presenter highlights social depth with the way
Including establishing shot of networking – Facebook, - The different types of Facebook tailor your
internet cafes (high angles, Tumblr, Twitter, Social media platforms and how newsfeed
low angles), a bedroom (with News, Online Dating – how they have become so - Talking to the expert
tech), train station (people on the web has come to a popular ( montage of ‘Nam behind the industry ask if
phones) with close up of Wi-Fi revolution – more Cat’ and its hype and a they even know who
connecting. democracy graph to show how many tailors our algorithms,
• Leads to the Web 2.0 part of views its gained over time). who creates their ethics
• The hierarchy of how the animation where - Being in sociological
information travels out to the information comes in and - Reasons why social media theories into ethnics –
world and is sued to control. out and social networking sites the extent of our
Us. Higher power at the top • Showing how YouTube make for the perfect tool democracy
and the rest of society at the gaines users success and used to control certain - To lead into next episode
bottom. audience allow them to grow ideologies ( Split screen of go through why
or fail– people gain great both social networking and algorithms promote a
• Show case study of the boy success social media to show their hegemonic form of social
who killed his mum mimicking • Public interviews on how different kinds of control) networking – just
the soap ‘Coronation Street’, they feel about web 2.0 in or products within society. manipulates audiences
with archival footage of news Trafalgar square (Their popularity aids their use in the sites
broadcast. • Lastly web 3.0 with ability to reach a wide - Expert interview and
voiceover presenter range of people.) examples of what we see
• Weighing out the two sides of explaining it and what we don’t see
the debate. What is • Examples of Google search - For example some
hegemonic and what is tailoring searches marketers use certain social
democratic about the media • Finish with expert interview networking sites or social

3. Structure For Whole Series
Episode: Introduction: Beginning: Middle: End:
(First 2 Mins) (15 Mins) (15 Mins) (15 Mins)
- The different types of - This part will be about how - To argue the first 15 minutes - Following this will
social Media platforms. the audience are fighting back and explore how we think we explore the use of
Facebook, Twitter and with the ability to generate are being given various choices, technological
‘Social Instagram are
communication and
their own information, doing
this we will show montage
however these choices are
provided by higher powers who
convergences, how it
promotes and allows the
Media’ sharing platforms.
- The way that they use
footage of people editing
Wikipedia's, scrolling though
determine your search results.
- E.g. ‘Online Dating’ : Your
constant landscape of
media to develop – the
algorithms to cater to and posting on their blog and match is determined for you. ways we are very vocal
– the individual varies. posting social news stories - So we will show someone filling and influential by
Facebook ensures that - We will outline the statistics in online dating application ourselves in technology,
Fighting your newsfeed is catered
to your taste and what
of the amount of people on
blogs, and the many different
form, using a public interview,
empathising with how they feel
but presenting a
conclusion to weather
back you want to see is there
and easily accessible.
types of blogs – highlighting
the minority groups within
about this opportunity
- However, then we will have an
social media is
hegemonic or
Google search results are society being able to express expert explaining what they do democratic
also catered to what themselves repeated with with their online form and how - Do this by showing how
they believe you are social news – showing they chose their ideal partner, the use of iPads have
interested in. They know footage of people ‘dig’ and who they are blocking out and developed – e.g the
your interests from your ‘bury’ of Digg why apps and how ‘genius’
previous Google search. - We will go into detail, showing - We will have statistics on the on the iPad suggest and
- How society is fighting how blogs are not consorted, success rates of those they imply what we should
against a hegemonic showing the extent of what choose – and those who find download
media platform. Through you can post, and why that love with people different to - Though ending with a
blogs and Youtube should be able to happen themselves conclusion that we are
channels created by though public interview, and always revolutionising
ordinary people posting blog users interviews and and are becoming more
their own views to a expert interviews as to why democratic
large audience. nothing is censored

4. Structure For Whole Series
Episode: Introduction: Beginning: Middle: End:
(First 2 Mins) (15 Mins) (15 Mins) (15 Mins)
- How and if we are - Films : Used to install - How stereotypes - The news and how people
influenced by the certain ideologies within have become have no control over what
things we watch society or promote these hegemonic through is shown. It is seen as a
through films and TV ideologies through someone's dictation reliable source of
(Listing some examples of our culture of script. information especially in
examples, Star Wars in relation to others and government and
Trilogy, The Batman what they see - This is liked to the terrorism case studies as
‘Film & Trilogy) propaganda used in they have no other
- Examples of specific films WW1 and WW2 to sources to gain
Television’ - How ideologies have that have influence the promote the Nazi information from.
been integrated into world the most alongside Regime.
our daily watching's with statistics. - What is shown on the
(News, soaps, Dramas) (Clockwork Orange, news is specifically
Triumph Of The Will, War chosen for a certain
Of The Worlds) representation.
Particularly in The London
Riots when the news
mainly showed footage of
youths rioting when
statistics show that the
majority of looters were
adults. Youths have a
stereotypically negative
image now

5. Choice of Episode
The episode we will focus on is…
We chose this episode because…
• It was intriguing of all our subtopics
• It has a lot of evidence of a great revolution
• It would be easiest to get footage for
• It is the most current and ‘in’ topic in the 21st century
• It’s the most progressive form of media

6. Structure for Episode
Episode Introduction Introduction Beginning Middle End
(1st 2 min) (1 min) ‘Revolution of The Web’ ‘Social Networking ‘Algorithms’
Sites’
• How the media is controlling • Presenter • Begin with web 1.0 with a • Introduce the way • To flow into the text
what information we receive, in introducing the detailed timeline social networking episode we will
Facebook, YouTube, Google, episode on • Animation shows forms as a revolution introduce algorithms
Twitter. social information coming out of a from web 2.0 as a way of
networking computer but none going in • Inform all the different controlling society
• We are influenced by the things (Facebook, from the audiences types of networking, subtly
that we watch. E.g. Films are YouTube and • Sociological theory of shots of people • Animation of the
Social used to promote ideologies
within society.
Twitter)
including •
‘upsurge’ in activism
Presenter highlights social
interacting with
Facebook, Twitter,
globe transforming –
web 3.0 an
statistics on networking – Facebook, Tumblr, YouTube, omnipresent device
Medi • E.g. internet, phones, TV… how much Tumblr, Twitter, Social News, Online Dating • Animation of a filter
Including establishing shot of people use it Online Dating – how the web • There will be public bubble will be
a- internet cafes (high angles, low
angles), a bedroom (with tech),
• Establishing
shot of
has come to a revolution –
more democracy
interviews – why they
use social networking •
shown
Go in depth using
The train station (people on phones) internet café • Leads to the Web 2.0 part of and if they feel it’s a Rahel's Facebook,
Hegemonic with close up of Wi-Fi to establish the animation where way of their voices doing through her
Puppeteer connecting. where information comes in and being heard account before, then
presenter is out • Show footage of the ‘liking’ a page to see
• The hierarchy of how • Long shot of • Short supporting footage of way YouTube forms as the difference of her
information travels out to the presenter on increasing subscribers and a cycle of democracy newsfeed – how it
world and is sued to control. Us. computer views of a YouTube video, using ‘nam cat’ changes peoples
Higher power at the top and • Gets up and increasing popularity – example – posting identity
the rest of society at the starts to walk people gain great success video, re-posting, the • sociological theories
bottom. out with • Public interviews on how re-producing their own, into ethnics – the
camera they feel about web 2.0 in everyone now gets extent of our
• Show case study of the boy who following Trafalgar square involved – however, democracy with
killed his mum mimicking the • She discusses • Lastly web 3.0 with taste makers influence sociologist interview
soap ‘Coronation Street’, with platforms of voiceover presenter video's such as ‘Friday – the importance of
archival footage of news social media explaining it – R.Black’ ethnics on our
broadcast. Facebook, • Examples of Google search • Statistics on how much identity
social news, tailoring searches time we actually spend • Presenter concludes
• Weighing out the two sides of Twitter, • Finish with expert interview online, which countries to question the
the debate. What is hegemonic YouTube, and example of the way web to understand the ways democracy that
and what is democratic about Tumblr, online 3.0 is becoming omnipresent it is a perfect way social network blinds
the media landscape. dating screen control in a large mass us with
shots shown

7. Structure for 5 minute Documentary
2 Minute Introduction (Series)
• Establishing shot of internet café • Go into detail on the influence e.g Disney film
15 •
•
Close up of typing
Establishing shot of BBC Studio
15 •
subliminal messaging
Montage footage
• Fast motion people waking • Lillo and stich – communism vs. capitalism
Secs •
•
Screen shot of people uploading YouTube video
People walking into watch a film at cinema
Secs clip of alien reading out charges compare with article
of Russian getting hold of atomic bomb
• Shot of hash tag on a TV programme
• 2012 hype to get out of recession – animation cycle
• Supporting footage of news where America send
15 cigarettes to Germany • More detailed coverage of case study of ‘Coronation
•
•
Establishing shot of billboard
Screen shot on Digg – to ‘dig’ or ‘bury’ 15 Street’ murder
Secs • Shot of shelves of magazines enforcing femininity
•
•
Show corrie clip
Clip of the news broadcast
•
•
‘Clock work orange’ mimicking scene
Close-up of an iPhone – techno convergence
Secs
All the above will be montage footage with a voiceover
• Voiceover explaining what hegemony & democracy is
15 • Animation of pyramid hierarchy to explain hegemony. • Presenter compares hegemony to democracy
• Higher power at the top – people that control the media
– anonymous 15 • Weighing out debate
Secs • Media – collection of images to do with the media
•
•
Presenting the two sides – has it become democratic?
Short quoted Public interview’s - what they think
•
•
The ideologies
Society
Secs (about 3)
• Information and influence will travel down the hierarchy,
but will show some coming down (web 2.0 making this
possible)
• Voice over to explain what we are influenced by • She asks 3 rhetorical questions,
15 • Zoom onto media level in hierarchy showing all different
form of media – Social networking (Facebook, Twitter,
15 •
•
finishing on the documentary series title question
followed by an animation of the title.
Secs •
blogs, social news, YouTube) , TV, news, Magazines,
radio, films, online dating
Travels down to ideologies – nuclear family, body image,
Secs
status, social groups – ‘cliques’

8. Structure for 5 minute Documentary
1 Minute Introduction (Episode)
• Establishing shot of internet café to • Screen shot with voice over of
15 establish where presenter is 15 presenter
• Long shot of presenter on computer • How Facebook tailor searches
Secs • Gets up and starts to walk out with Secs • Mac screen ‘liking’ a Facebook page
camera following • comparing the news feed before and
• She discusses platforms of social after liking the page explaining the
media way
Facebook, social news, Twitter, • Facebook alter what they will now see
YouTube, Tumblr, online dating screen • generating and manipulating them to
shots shown further like others similarly
• Statistics on social networking uses
e.g 11 hours online vs. 10 hours in real life
• Public interviews on how much time • Statistics of how of population is on
15 they spend on social networking sites 15 social networking and what countries
• In Trafalgar square have it – through prezi screen
Secs • Rage of ages – 19 – 30 Secs recording
• British people • Presenter in mid shot explaining
perfect tool to control people catering
to all their likes and giving them the
feeling of power, freedom and control.

9. Structure for 5 minute Documentary
2 Minute (To Focus On First Subtopic Of Episode)
• Animation made with pictures fast forwarded of • Public interview (Transition fade into
15 a time-line of how the internet has progressed
• Begins with web 1.0
15 interviews with public (Then fade into
transparent background) of public
Secs • Expert interview on sociological theory ‘upsurge’
show how it was hegemonic with information
Secs shoppers)
• quoted significant things they say on Web
going out 2.0 (texts fades on and off screen with
• Images of information coming our of computer voiceover of interviewers)
but none going in • In Trafalgar square
• Time lines moves
15 • Presenter talks about examples – Social news,
online dating, Wikipedia showing montage
15
•
•
Animation timelines moves to Web 3.0
Shot of presenter explaining Web 3.0
• Voiceover explanation of filter bubbles
Secs footage on the basics of each, Social news to
upload stories, online dating Secs • Animation for feather explanation
through the filter bubble with a ‘bubble’
• sighing up filling out form
animation to show them
• Wikipedia reading stories and editing
• Example of two different people typing in
• implying increase of activism - signs of audience
the same thing into Google and receiving
becoming participatory
different search results.
• Animation moves to Web 2.0 where by there is in
15 information going in and out
• emphasise the revolution 15
• Expert interview with IT Technicians on
the future of Web 3.0 and algorithms, and
• showing loads of people now getting involved with
Secs using the web.
• Montage footage of ‘YouTube’ celebrities (online Secs
if they will feather aid us or control us
(through what we see and hear) (Cuts
between 2 interviews)
videos) and a fast increase in views followed by
subscribers.
• Voiceover by presenter informing the Web 2.0 basics
where people can comment, post and then become
part of someone else's posts – e.g the subscribers – be
a part of what they do

10. Structure for 5 minute Documentary
Last 10-20 Seconds (preview to after the break)
• A preview of the ‘Nam Cat’ craze • Montage footage of all the different
5 • How this supports this idea that 5 re-creations of the ‘Nam Cat’ video.
everyone is very active over the
Secs internet. Secs
• A clip of cat watching the video (clip • How social networking sites or
5 from YouTube). 5 internet servers are used to control us
through tailoring the search results
Secs Secs that we get.
• E.g. Google and Facebook.

11. Script – First Half

12. Script – First Half

13. Script – Second Half

14. Script – Second Half

15. Storyboard

16. Storyboard

17. Storyboard

18. Storyboard

19. Storyboard

20. Storyboard

21. Shot List – First Half
Time: Scene: Shot Description: Location: Characters: Props: Costume:
People walking around Establishing shot. Trafalgar The general N/A N/A
00:05 Trafalgar Square – Fast Square. public.
motion.
Statistics on screen with Long shot. Trafalgar The general N/A N/A
00:10 background image of Square. public.
people walking around
Trafalgar Square – Fast
motion.
People on using Long shot. Internet Café. The general N/A N/A
00:15 computers inside an public.
Internet Café.
N/A Close-up ‘Google’ N/A N/A iPhone. N/A
00:20 homepage.

22. Shot List – First Half
Time: Scene: Shot Description: Location: Characters: Props: Costume:
N/A Close-up of TV Living room. N/A TV N/A
00:25 screen.
Presenter inside Internet Mid shot. Internet Café. Presenter. N/A Formal top and
00:40 Café walking out. skirt with a coat.
Presenter walking out of Long shot Internet Café / Presenter. N/A Formal top and
01:45 the Internet Café. Street. skirt with a coat.

23. Shot List – First Half
Time: Scene: Shot Description: Location: Characters: Props: Costume:
Presenter standing Mid shot. Internet Café. Presenter. N/A Formal top and
01:45 outside Internet Café skirt with a coat.
talking to the camera.
Clip from News Report. Close-up of Screen. N/A N/A Television. N/A
01:47
Archival footage of news Close-up of Screen. N/A N/A Television. N/A
01:50 report.
Presenter standing in the Mid shot. Central London. Presenter. N/A Formal top and
01:55 street talking to the skirt with a coat.
camera.

24. Shot List – First Half
Time: Scene: Shot Description: Location: Characters: Props: Costume:
List of what is Close-up. N/A Voice-over of N/A N/A
01:58 democratic and what is Presenter.
hegemonic about the
media landscape.
Presenter inside Internet Mid shot. Internet Café. Presenter. N/A Formal top and
02:05 café talking to the skirt with a coat.
camera while walking.
Presenter walking out of Long shot. Internet Café. Presenter. N/A Formal top and
02:10 the internet Café. skirt with a coat.

25. Shot List – First Half
Time: Scene: Shot Description: Location: Characters: Props: Costume:
Facebook user page. Close-up. N/A N/A Computer. N/A
02:15
Animation of statistics N/A N/A N/A Computer. N/A
02:10 on Facebook users.
Animation of titles – Close-up. N/A N/A Computer. N/A
02:15- How the internet is the
perfect tool for control.
30

26. Shotlist
Shot Art dept
Time Scene Location Characters Costume
Description /Props
‘Liking’ a page on Screen Recording Media Presenter • Mac N/A
15 Facebook, showing from the Mac using Room - voiceover
secs how it affects your Quick Time Mac describing the
feed, and information effects and
given on FB what its doing
The presenter is Mid shot Living Presenter • N/A • Brown/beige
5 flowing talking on the space coat
secs statistics from the internet • Skirt
public cafe • Converse
• cardigan
Statistics are written on Statistics are Media Presenter • Mac N/A
10 the screen on written in Facebook Room - Voiceover
secs hegemony and comment boxes, Mac
democracy uploaded on blogs…
An animation starting Close up of Media • Presenter • Picture • Clear beige
15 from Web 1.0 , with drawings being Room voiceover s nail varnish
secs sociological theory – moved around in
including visuals it and fast motion to show • Hand
information coming out it visually model -
of a computer and Gledis
none going in

27. Shotlist
Shot Art dept
Time Scene Location Characters Costume
Description /Props
Examples of upsurge in Screen Recording Media Presenter • Mac N/A
5 the 90’s from the Mac using Room - voiceover
secs showing picking boxes Quick Time Mac
for online dating sight
Followed showing Screen Recording Living Presenter • Mac N/A
5 someone clicking to from the Mac using space voiceover
secs edit on Wikipedia Quick Time internet
cafe
Lastly writing or Screen Recording Media Presenter • Mac N/A
5 publishing story on from the Mac using Room - Voiceover
secs social news sites Quick Time Mac
Close up of Media • Presenter • Picture • Clear beige
5 Timeline animation drawings being Room voiceover s nail varnish
secs moves to Web 2.0 moved around in
fast motion to show • Hand
it visually model -
Gledis
An edited video of Screen Recording Media • Presenter • Mac N/A
10 YouTube subscriber's from Mac using Room Voiceover
secs and views increasing Quick Time
and many video’s
coming on the screen

28. Shotlist
Shot Art dept
Time Scene Location Characters Costume
Description /Props
Public shot significant Two shot with Trafalgar Public N/A • Brown/beige
4 ‘quote’ from interview public and square coat
secs on Web 2.0 presenter Presenter • Skirt
• Converse
• cardigan
Public shot significant Close up of the Trafalgar Pubic N/A N/A
6 ‘quote’ from interview public square
secs on Web 2.0
Public shot significant Mid shot of the Trafalgar Public N/A N/A
5 ‘quote’ from interview public square
secs on Web 2.0
An animation Close up of Media • Presenter • Picture • Clear beige
2 introducing and drawings being Room voiceover s nail varnish
secs followed from Web 2.0 moved around in
– to Web 3.0 fast motion to show • Hand
it visually model -
Gledis
Presenter is explaining Full body shot Living • Presenter • N/A • Brown/beige
3 to the audience what a Space coat
secs filter bubble is • Skirt
• Converse
• cardigan

29. Shotlist
Shot Art dept
Time Scene Location Characters Costume
Description /Props
Information coming out Screen shot Media Presenter Mac • N/A
3 of a bubble surrounded Room voiceover
secs by many others
Two Google searches Split screen of Media Presenter Mac N/A
7 presenting two screen recording Room voiceover
secs different search results using QuickTime
Expert interview on Mid shot with name Convent Professional • Paper N/A
15 web 3.0 and algorithms and profession in technician • Desk
secs left corner • computer
how audience are Screen recording Media • Presenter • Mac N/a
5 fighting back on blogs , using QuickTime Room voiceover
secs wiki’s and social news
Clip of voting on a Screen recording Media • Presenter • Mac N/A
5 social news site using QuickTime Room voiceover
secs
Presenter carry’s on Long shot – walking Living • Presenter • N/A • Brown/be
5 explaining how into a mid shot Space ige coat
secs audience fight back • Skirt
• Converse
• cardigan