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L19 Social
The lecture by Eric Schmidt discusses the evolution of social media from its origins to its transformative impact on society and culture. It highlights the shift from passive consumption to participatory engagement in media and the importance of network effects in building valuable connections. The presentation also explores various social media platforms, their user dynamics, and the changing landscape of consumer behavior, emphasizing the significance of access over ownership in the digital age.
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L19 Social
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- 2. Eric Schmidt Le WebConference 2011
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- 11. SINGING THE SONGSOF THE DAY
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- 14. First email sent 1971 Firstonline bulletin board 1979 World Wide Web 1991 GeoCities 1994 Instant Messages IM 1996 BROADCASTING 1970 20101980 1990 2000 2010 TheGlobe.com 1995 LiveJournal P2P, Napster 1999 Friendster 2002 MySpace Linkedin Photobucket Delicious 2003 Facebook 2004 Youtube 2005 Twitter 2006 END OF BROADCASTING
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- 16. Clay Shirky How socialmedia can make history
- 18. “We’re all inthis together”
- 19. And then wegot LOL cats…
- 22. Network Effect Occurs whena product or service becomes more valuable to its users as more people use it Understanding this helps build better products and businesses Source: Benedict Evans slide deck
- 23. Network properties: 1. Whetherthe nodes are homogeneous or heterogeneous 2. Their type of clustering and degree of connections 3. Directionality of those connections 4. Whether they have (or are) complements Putting the ‘network’ in network effects Network Properties Networks are basically just a set of nodes connected by links Source: Benedict Evans slide deck
- 24. Network Properties 1. Homogeneousor heterogeneous? Homogeneous: Composed of similar types of nodes Skype is an example of a homogeneous network where most of the value is derived from a single class of users, all interested in placing a phone call Heterogeneous: Composed of different types of nodes OpenTable is an example of a heterogeneous network with two distinct categories of participants: one side is restaurants, the other side is diners Source: Benedict Evans slide deck
- 25. Network Properties 2. Degreeof connections and type of clustering Source Degree: Measures number of connections to a single node Clustering coefficient: Measures degree to which nodes in a graph (e.g., social graph, interest graph, intent graph, etc.) cluster together Type of cluster: Can range from hub-and-spoke (star) to connected (clique). Example of Facebook friends connections clustering (high school, college, significant other’s, etc. clusters) Source: Benedict Evans slide deck
- 26. Network Properties 3. Connections:Unidirectional or Bidirectional? Friends Facebook, for example, is one place where connections tend to be bidirectional Follower Twitter, for example, is one place where connections can more easily be unidirectional or one-way following, leads to asymmetrical connections Source: Benedict Evans slide deck
- 27. Network Properties 4. ComplementaryNetworks Increase in usage of one product by a set of users reinforces and increases the value of a complementary (but separate!) product, which in turn, increases the value of the original More usage of the MS Windows operating system, results in more usage of the MS Office suite of applications Source: Benedict Evans slide deck
- 28. Network Properties Common lawfor assessing the value of communication networks Source: Benedict Evans slide deck
- 30. The Brat PackReturns
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- 35. YouTube's Origins asa Dating Site
- 36. The YouTube Effect YouTubeis changing the way we Innovate The Liquid Network
- 37. Chris Anderson How webvideo powers global innovation TED 2010
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- 40. Crowd Accelerated Innovation Crowd- Group of people that share a common interest. The bigger the crowd, more innovation Light - Clear visibility of the capabilities of the best people Desire - Innovation is hard, need practice
- 41. THE TOOLS OF PRODUCTION INTHE HANDS OF PEOPLE
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- 43. Clay Shirky How cognitivesurplus will change the world
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- 51. WHY DOES THESEWORK? WE DON’T KNOW THESE PEOPLE AND WE DON’T TRUST THEM
- 52. Rachel Botsman We've stoppedtrusting institutions and started trusting strangers
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- 55. Sharing is inour self interests
- 56. We do itfor ourselves
- 57. It is incompanies best interest WHY DOES OPEN SOURCE WORK?
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- 59. HIERARCHAL NETWORK 20th Century21st Century
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- 68. Those who controlthe media control the culture SOCIAL MEDIA Social media is the first media network created by consumers New universe of platforms, how we do business
- 69. PLATFORMS Software SellerBuyer Software bringsthe coordination cost to zero Think Uber, Airbnb etc
- 70. PLATFORMS Software Consumer Producer Consumer Producer Software bringsthe coordination cost to zero
- 71. THE NEW MARKET Peoplereject consumerism Consumer-capitalism ate everything, and people are becoming apathetic towards consumer mass-marketing and production People do not care for being targeted anymore and have even stopped voting as a result of being targeted by politics Access trumps ownership Jerry Michalski - Jumping Platforms
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- 83. January 15, 2009,US Airways Flight 1549
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- 98. Launched October 2010 600million active users In 2012, Facebook bought Instagram for $1 billion Instagram
- 102. Launched March 2010 Pintrest Users:176 million, active 150 million 84% are women 75% of usage is mobile, 93% of users shopped online
- 104. Launched September 2011 Snapchat Users:200+ million First popular with users age 13-23 7 billion videos per day
- 105. Launched September 2010 WhatsApp Users:1 billion 700 million photos and 100 million videos every single day 55 employees - bought by Facebook for $19 billion
- 106. There is actuallyvalue in not belonging to a group Facebook killers?
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