Social media? Get serious! Understanding the functional building blocks of so...Ian McCarthy
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms –— such as content sharing sites, blogs,
social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines
social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks,
we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
Social media? Get serious! Understanding the functional building blocks of so...Ian McCarthy
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms –— such as content sharing sites, blogs,
social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines
social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks,
we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
UNI is a multi-platform application that helps young adults create and maintain relationships with close friends through the process of documenting and reflecting on a mutual experience through storytelling.
Demo video for demonstration project in The Hong Kong Polytechnic University.
Digital Habitats Activity Orientation Spidergram Activity CgNancy Wright White
These slides are a resource for an activity I use in workshops to explore what activities a group focuses on and how our tools and methods might support those activities.
conVerge 11: Connecting for Learning: Left and right, up and down (annotated)Nancy Wright White
My annotated slides from ConVerge11 in Melbourne, Australia, November 24th 2011. I'll put a pdf with annotations on my website, http://www.fullcirc.com
Social journalism: Community building through social networksJD Lasica
A presentation to the Pacific Northwest Newspaper Association Summit in Seattle on 10 ways to use social networks and social media to engage local readers.
The 10 ideas for building local community:
1. Be first with breaking news
2. Leverage Twitter
3. Enable conversations
4. Get widget-happy!
5. Community video
6. Geocoding & citizen photography
7. Create local map mashups
8. Hook up with Facebook
9. Tap into sharing economy
10. Study, borrow, steal
The New Journalist in the Age of Social MediaJD Lasica
In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit?
The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles:
• entrepreneur
• conversation facilitator
• social marketer
• futurist
• metrics & research nerd
Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media.
The focus is on how to leverage social media for Doing Good 2.0
TED Fuller event | digital user-generated content - My tales from the fieldDr Mariann Hardey
Workshop presentation for TEDfuller event at University Lincoln on user-generated content and digital technology. Pitfalls and opportunities for social researchers.
Social networks: 8 ways to engage users with newsJD Lasica
Here's a slightly revised version of the "Social Networks: Engaging Users With News" webinar I gave to a few hundred virtual attendees when I flew out to the Poynter Institute in May. It was part of the News University course I taught under the Knight Digital Media Center leadership series.
The slideshow offers 8 different areas of social networking that news publishers (anyone from a single individual to a full newsroom) can leverage to engage people around news events in a more robust, interactive way.
Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.
UNI is a multi-platform application that helps young adults create and maintain relationships with close friends through the process of documenting and reflecting on a mutual experience through storytelling.
Demo video for demonstration project in The Hong Kong Polytechnic University.
Digital Habitats Activity Orientation Spidergram Activity CgNancy Wright White
These slides are a resource for an activity I use in workshops to explore what activities a group focuses on and how our tools and methods might support those activities.
conVerge 11: Connecting for Learning: Left and right, up and down (annotated)Nancy Wright White
My annotated slides from ConVerge11 in Melbourne, Australia, November 24th 2011. I'll put a pdf with annotations on my website, http://www.fullcirc.com
Social journalism: Community building through social networksJD Lasica
A presentation to the Pacific Northwest Newspaper Association Summit in Seattle on 10 ways to use social networks and social media to engage local readers.
The 10 ideas for building local community:
1. Be first with breaking news
2. Leverage Twitter
3. Enable conversations
4. Get widget-happy!
5. Community video
6. Geocoding & citizen photography
7. Create local map mashups
8. Hook up with Facebook
9. Tap into sharing economy
10. Study, borrow, steal
The New Journalist in the Age of Social MediaJD Lasica
In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit?
The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles:
• entrepreneur
• conversation facilitator
• social marketer
• futurist
• metrics & research nerd
Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media.
The focus is on how to leverage social media for Doing Good 2.0
TED Fuller event | digital user-generated content - My tales from the fieldDr Mariann Hardey
Workshop presentation for TEDfuller event at University Lincoln on user-generated content and digital technology. Pitfalls and opportunities for social researchers.
Social networks: 8 ways to engage users with newsJD Lasica
Here's a slightly revised version of the "Social Networks: Engaging Users With News" webinar I gave to a few hundred virtual attendees when I flew out to the Poynter Institute in May. It was part of the News University course I taught under the Knight Digital Media Center leadership series.
The slideshow offers 8 different areas of social networking that news publishers (anyone from a single individual to a full newsroom) can leverage to engage people around news events in a more robust, interactive way.
Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.
This webcast will provide you with best practices and tips that will get you up and running with social media tools Twitter, Facebook, YouTube, LinkedIn, blogs, email and website to engage your constituents and others on the world wide web. More importantly, this webcast will show you tools that will make this outreach efficient and effective using the human and financial resources you have now! Can we raise money using social media ? the answer is yes! How much and setting expectations is the issue. Bring your questions ? we have answers!
At the conclusion of this session, participants will know how to: Effectively use appropriate social media for their organization, engage others in using the social media, use social media to raise money. create effective messages for social media, integrate a social media plan as part of communications, marketing and fundraising
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms–—such as content sharing sites, blogs, social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Designing Great Products: The Power of Design and Leadership by Chief Designe...
8 Principles for Using Social Media Effectively, by Beth Kanter
1. 5/19/09
8 Principles for Using Social Media
Effectively
Beth Kanter, Visiting Scholar Packard Foundation
Flickr photo by euart
Effective Social Media
Strategy
Learning
Capacity
Culture
Flickr Photo by toby_maloy
1
2. 5/19/09
The Tower and The Cloud
Flickr photos by jamesjordan
How are they different?
Traditional Media Social Media
Brand in control Audience in control
One way / Delivering a message Two way / Being a part of a conversation
Repeating the message Adapting the message/ beta
Focused on the brand Focused on the audience / Adding value
Educating Influencing, involving
Organization creates content User created content / Co-creation
Source: Slide 10 from quot;What's Next In Media?quot; by Neil Perkin
2
3. 5/19/09
Social Media: Strategy Blocks
Community
Building &
Social
Generate Networking
Share Buzz
Story
Participate
Listen
Crawl ………..……Walk …….…….. Run ……..…………….Flyl
acticaches
Tool Selection
Community
Generate Building &
Share Buzz Social
Story Networking
Listen Participate
10hr 15hr 20hr
Pick the right the tools and sites
Less Time More time
3
5. 5/19/09
The Red Cross Case Study:
Listening Comes First
• First project was a
listening project over two
years ago
• People were talking and
they needed to listen
• At first, felt like going to
war, but changed internal
perception of social media
Listen: Monitor, Compile, Distribute
Wendy Harman
5
6. 5/19/09
Listen: Leads to Participation
“I took an American Red Cross
class I thought was less than
satisfactory. […] Someone
found my blog post and told
the local chapter director. He
called me to talk about it
honestly. […] They care about
me and they’re willing to go
the extra mile. […] This gives
the American Red Cross HUGE
points. I am now significantly
more likely to take another
class than I was before.” -
Blogger
Listen: Everyone in the Network is Listening
6
7. 5/19/09
Listen: What’s the Value?
• Changes internal perception of
social media value
• Improves relationships with
audience and identifies influencers
• Incremental improvements for
campaigns
• Working with affiliates
Email Marketing
Social Media
2. Engage in two-way conversation with audience versus blasting
out message
7
10. 5/19/09
Results
7,600+ unique visitors in a single
hour
More than 35,000 unique
visitors in one day (best ever)
Empowering supporters
without loosing control …
10
11. 5/19/09
4. Makes it easy for their supporters to remix and distribute their content
11
12. 5/19/09
9:00 • Monitor RSS
9:30 • Twitter
10:00 •Content Creation
11:00 •Social Networking
5: Allocate enough staff time and has the expertise to implement strategy
12
13. 5/19/09
Well,
maybe not
dead
6. Uses the right metrics to understand what is and what isn’t working
Engagement
Create
Metrics
Critic Comment
5
Collect Click
13
15. 5/19/09
Culture:
8: Assessed organizational culture and has strategies to address
fears, concerns, and other barriers to adoption
Common Concerns
Loss of control over their branding
and marketing messages
Dealing with negative comments
Addressing personality versus
organizational voice (trusting
employees)
Fear of failure
Perception of wasted of time and
resources
Suffering from information overload
already, this will cause more
15
16. 5/19/09
Can employees participate on
organization time?
Should there be an oversight
committee?
Should the organization indicate
what employees do with their
personal use of social media?
Should employees disclose or hide
their organizational affiliation?
Discussion on possible scenarios
and resulting decisions
Eight Principles
1. Listen
2. Engage
3. Relationships with influencers
4. Make it easy to remix and distribute
5. Staff time and expertise
6. The right metrics
7. Small pilots and reiterate
8. Assess organizational culture Allocate
enough staff time and has the expertise to implement strategy
blasting out message
16
17. 5/19/09
Thank You!
Beth’s Blog
http://beth.typepad.com
Have a blog post topic idea?
beth@bethkanter.org
17
