This document provides an outline for a documentary series exploring social media and its influence. The series would examine how platforms like Facebook and YouTube shape what information users receive through personalized algorithms. One episode focuses on social networking sites and how they have revolutionized the internet from static web pages to user-generated content. It provides a detailed structure covering the introduction, beginning, middle and end sections of the episode. Interviews and statistics would illustrate how social media has changed how people consume and share information online.

1. DRAFT 4
Assignment 12 (ii) –
Planning for Documentary
Kaya Sumbland
Gledis Dedaj
Rahel Fasil
Joanne Aroda

2. Structure For Whole Series
Episode: Introduction: Beginning: Middle: End:
(First 2 Mins) (15 Mins) (15 Mins) (15 Mins)
• Presenter talking about the • This is to make audience - Statistics on the growing - Introduce algorithms and
whole documentary, the aware of the history of the number of people logging how it has been brought
purpose - how social media web beginning with web 1.0 - onto social networking sites in as a new form in web
‘Social is controlling what a detailed timeline like Facebook day by day. - Explain with animation
Media’ – information we receive, in • Animation shows - How this has increased over the use of a filter bubble
Facebook, YouTube, information coming out of a the years and why? - we will show a before
The Google, Twitter. computer but none going in and after in Google
Hegemonic from the audiences - The different types of social searches
• Montage footage of people • Sociological theory of networking sites and which - Link it to social
Puppeteer interacting with different ‘upsurge’ in activism ones are the most popular networking – going in
forms of media – people on • Presenter highlights social and why they appeal so much depth with the way
their iPads, iPhones, networking – Facebook, to such a mass audience. Facebook tailor your
Blackberry’s, Laptops etc. Tumblr, Twitter, Social newsfeed
News, Online Dating – how - Reasons why social media and - Talking to the expert
• E.g. internet, phones, TV… the web has come to a social networking sites make behind the industry ask if
Including establishing shot revolution – more for the perfect tool used to they even know who
of internet cafes (high democracy control certain ideologies or tailors our algorithms,
angles, low angles), a • Leads to the Web 2.0 part of products within society. (Their who creates their ethics
bedroom (with tech), train the animation where popularity aids their ability to - Being in sociological
station (people on phones) information comes in and reach a wide range of people.) theories into ethnics –
with close up of Wi-Fi out the extent of our
connecting. • Showing how YouTube - For example some marketers democracy
gaines users success and use certain social networking - To lead into next episode
• Show case study of the boy audience allow them to sites or social media to go through why
who killed his mum grow or fail– people gain promote their products by algorithms promote a
mimicking the soap great success creating 'Pages' for people to hegemonic form of social
‘Coronation Street’, with • Public interviews on how like on Facebook. networking – just
archival footage of news they feel about web 2.0 in manipulates audiences
broadcast. Trafalgar square - On most website pages a use in the sites
• Lastly web 3.0 with 'share' or 'like' button will - Expert interview and
voiceover presenter appear. examples of what we see
explaining it and what we don’t see
• Examples of Google search
tailoring searches
• Finish with expert interview

3. Structure For Whole Series
Episode: Introduction: Beginning: Middle: End:
(First 2 Mins) (15 Mins) (15 Mins) (15 Mins)
- The different types of - This part will be about how - To argue the first 15 minutes - Following this will
social Media platforms. the audience are fighting back and explore how we think we explore the use of
Facebook, Twitter and with the ability to generate are being given various choices, technological
‘Social Instagram are
communication and
their own information, doing
this we will show montage
however these choices are
provided by higher powers who
convergences, how it
promotes and allows the
Media’ sharing platforms.
- The way that they use
footage of people editing
Wikipedia's, scrolling though
determine your search results.
- E.g. ‘Online Dating’ : Your
constant landscape of
media to develop – the
algorithms to cater to and posting on their blog and match is determined for you. ways we are very vocal
– the individual varies. posting social news stories - So we will show someone filling and influential by
Facebook ensures that - We will outline the statistics in online dating application ourselves in technology,
Fighting your newsfeed is catered
to your taste and what
of the amount of people on
blogs, and the many different
form, using a public interview,
empathising with how they feel
but presenting a
conclusion to weather
back you want to see is there
and easily accessible.
types of blogs – highlighting
the minority groups within
about this opportunity
- However, then we will have an
social media is
hegemonic or
Google search results are society being able to express expert explaining what they do democratic
also catered to what themselves repeated with with their online form and how - Do this by showing how
they believe you are social news – showing they chose their ideal partner, the use of iPads have
interested in. They know footage of people ‘dig’ and who they are blocking out and developed – e.g the
your interests from your ‘bury’ of Digg why apps and how ‘genius’
previous Google search. - We will go into detail, showing - We will have statistics on the on the iPad suggest and
- How society is fighting how blogs are not consorted, success rates of those they imply what we should
against a hegemonic showing the extent of what choose – and those who find download
media platform. Through you can post, and why that love with people different to - Though ending with a
blogs and Youtube should be able to happen themselves conclusion that we are
channels created by though public interview, and always revolutionising
ordinary people posting blog users interviews and and are becoming more
their own views to a expert interviews as to why democratic
large audience. nothing is censored

4. Structure For Whole Series
Episode: Introduction: Beginning: Middle: End:
(First 2 Mins) (15 Mins) (15 Mins) (15 Mins)
- How and if we are - Films : Used to install - How stereotypes - The news and how people
influenced by the certain ideologies within have become have no control over what
things we watch society or promote these hegemonic through is shown. It is seen as a
through films and TV ideologies through someone's dictation reliable source of
(Listing some examples of our culture of script. information especially in
examples, Star Wars in relation to others and government and
Trilogy, The Batman what they see - This is liked to the terrorism case studies as
‘Film & Trilogy) propaganda used in they have no other
- Examples of specific films WW1 and WW2 to sources to gain
Television’ - How ideologies have that have influence the promote the Nazi information from.
been integrated into world the most alongside Regime.
our daily watching's with statistics. - What is shown on the
(News, soaps, Dramas) (Clockwork Orange, news is specifically
Triumph Of The Will, War chosen for a certain
Of The Worlds) representation.
Particularly in The London
Riots when the news
mainly showed footage of
youths rioting when
statistics show that the
majority of looters were
adults. Youths have a
stereotypically negative
image now

5. Choice of Episode
The episode we will focus on is…
We chose this episode because…
• It was intriguing of all our subtopics
• It has a lot of evidence of a great revolution
• It would be easiest to get footage for
• It is the most current and ‘in’ topic in the 21st century
• It’s the most progressive form of media

6. Structure for Episode
Episode Introduction Introductio Beginning Middle End
(1st 2 min) n ‘Revolution of The Web’ ‘Social Networking ‘Algorithms’
(1 min) Sites’
• Presenter talking about • Presenter • Begin with web 1.0 with a • Introduce the way social • To flow into the text
the whole introducing detailed timeline networking forms as a episode we will
documentary, the the episode • Animation shows revolution from web 2.0 introduce algorithms
purpose - how social on social information coming out of a • Inform all the different as a way of controlling
media is controlling networking computer but none going in types of networking, society subtly
what information we (Facebook, from the audiences shots of people • Animation of the
receive, in Facebook, YouTube and • Sociological theory of interacting with globe transforming –
Social YouTube, Google,
Twitter.
Twitter)
including
‘upsurge’ in activism
• Presenter highlights social
Facebook, Twitter,
Tumblr, YouTube, Online
web 3.0 an
omnipresent device
Media • Montage footage of
people interacting with
statistics on
how much
networking – Facebook,
Tumblr, Twitter, Social
Dating
• There will be public
• Animation of a filter
bubble will be shown
- different forms of
media – people on their
people use it
• Show
News, Online Dating – how
the web has come to a
interviews – why they
use social networking
• Go in depth using
Rahel's Facebook,
The iPads, iPhones, supporting revolution – more and if they feel it’s a way doing through her
Hegemonic Blackberry’s, Laptops footage of democracy of their voices being account before, then
Puppeteer etc. YouTube • Leads to the Web 2.0 part heard ‘liking’ a page to see
• E.g. internet, phones, (Clips of of the animation where • Show footage of the way the difference of her
TV… YouTube information comes in and YouTube forms as a cycle newsfeed – how it
Including establishing Celebs out of democracy using ‘nam changes peoples
shot of internet cafes increasing • Short supporting footage of cat’ example – posting identity
(high angles, low viewers), increasing subscribers and video, re-posting, the re- • sociological theories
angles), a bedroom Google, views of a YouTube video, producing their own, into ethnics – the
(with tech), train Facebook, increasing popularity – everyone now gets extent of our
station (people on with voiceover people gain great success involved – however, democracy with
phones) with close up of statistics on • Public interviews on how taste makers influence sociologist interview –
of Wi-Fi connecting. dominant they feel about web 2.0 in video's such as ‘Friday – the importance of
• Show case study of the pages, and Trafalgar square R.Black’ ethnics on our identity
boy who killed his mum their influence • Lastly web 3.0 with • Statistics on how much • Presenter concludes
mimicking the soap of people with voiceover presenter time we actually spend to question the
‘Coronation Street’, more statistics explaining it online, which countries democracy that social
with archival footage of • Examples of Google search to understand the ways network blinds us with
news broadcast. tailoring searches it is a perfect way control
• Finish with expert interview in a large mass

7. Structure for 5 minute Documentary
2 Minute Introduction (Series)
• Establishing shot of internet café • Prezi animation3
15 •
•
Close up of typing
Establishing shot of BBC Studio
15 •
•
Pictures of hype online
Articles
• Fast motion people waking • 2012 hype to get out of recession – animation cycle
Secs •
•
Screen shot of people uploading YouTube video
People walking into watch a film at cinema
Secs
• Shot of hash tag on a TV programme
• Establishing shot of billboard
15 • Screen shot on Digg – to ‘dig’ or ‘bury’ • Show twitter feed on ‘Life of Pi’
•
•
Shot of shelves of magazines enforcing femininity
‘Coronation Street’ mimicking scene 15 • Face Time call with friends to meet up and go watch it
Secs • Close-up of an iPhone – techno convergence
•
•
YouTube trailer and comments on the films
Sharing the film on Facebook
All the above will be montage footage with a voiceover
Secs •
•
Going into cinema to see the film
Blogging the film on a blog and it being re-blogged
• Voiceover explaining what hegemony & democracy is
15 • Animation of pyramid hierarchy to explain hegemony. • Presenter compares hegemony to democracy
• Higher power at the top – people that control the media
– anonymous 15 • Weighing out debate
Secs • Media – collection of images to do with the media
•
•
Presenting the two sides – has it become democratic?
Short quoted Public interview’s - what they think
•
•
The ideologies
Society
Secs (about 3)
• Information and influence will travel down the hierarchy,
but will show some coming down (web 2.0 making this
possible)
• Voice over to explain what we are influenced by • She asks 3 rhetorical questions,
15 • Zoom onto media level in hierarchy showing all different
form of media – Social networking (Facebook, Twitter,
15 •
•
finishing on the documentary series title question
followed by an animation of the title.
Secs •
blogs, social news, YouTube) , TV, news, Magazines,
radio, films, online dating
Travels down to ideologies – nuclear family, body image,
Secs
status, social groups – ‘cliques’

8. Structure for 5 minute Documentary
1 Minute Introduction (Episode)
• Establishing shot of internet café to • Screen shot with voice over of
15 establish where presenter is 15 presenter
• Long shot of presenter on computer • How Facebook tailor searches
Secs • Gets up and starts to walk out with Secs • Mac screen ‘liking’ a Facebook page
camera following • comparing the news feed before and
• She discusses platforms of social after liking the page explaining the
media way
Facebook, social news, Twitter, • Facebook alter what they will now see
YouTube, Tumblr, online dating screen • generating and manipulating them to
shots shown further like others similarly
• Statistics on social networking uses
e.g 11 hours online vs. 10 hours in real life
• Public interviews on how much time • Statistics of how of population is on
15 they spend on social networking sites 15 social networking and what countries
• In Trafalgar square have it – through prezi screen
Secs • Rage of ages – 19 – 30 Secs recording
• British people • Presenter in mid shot explaining
perfect tool to control people catering
to all their likes and giving them the
feeling of power, freedom and control.

9. Structure for 5 minute Documentary
2 Minute (To Focus On First Subtopic Of Episode)
• Animation made with pictures fast forwarded of • Public interview (Transition fade into
15 a time-line of how the internet has progressed
• Begins with web 1.0
15 interviews with public (Then fade into
transparent background) of public
Secs • Expert interview on sociological theory ‘upsurge’
show how it was hegemonic with information
Secs shoppers)
• quoted significant things they say on Web
going out 2.0 (texts fades on and off screen with
• Images of information coming our of computer voiceover of interviewers)
but none going in • In Trafalgar square
• Time lines moves
• YouTube clip of what web 1.0 was like (1995) 15 • Presenter talks about examples – social
15 • Interviews from older generation experience of news, online dating, wiki’s showing
what the web used to be like Secs montage footage on the basics of each,
Secs • How it has changed social news to upload stories, online
dating
• Signing up filling out form
• Wiki reading stories and editing
• Implying increase of activism – signs of
audience becoming particpatory
• Animation moves to Web 2.0 where by there is in
15 information going in and out • Presenter talks to the camera about
• emphasise the revolution
• showing loads of people now getting involved with
15 • videos going viral nam cat video
Secs using the web.
• Videos of people copying it
• Montage footage of ‘YouTube’ celebrities (online
videos) and a fast increase in views followed by
Secs •
•
With footage of cats watching it
Voiceover explaining
subscribers.
• Voiceover by presenter informing the Web 2.0 basics
where people can comment, post and then become
part of someone else's posts – e.g the subscribers – be
a part of what they do

10. Structure for 5 minute Documentary
Last 10-20 Seconds (preview to after the break)
• Presenter introduces a • Presenter voiceover on top of
5 5 the filter carrying on the new
new way of Web 3.0
Secs Secs term algorithms
• Animation of filter bubles
5 • Things are put in then things
Secs are taken out

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