Progressive Era President

1. Campaign to Elect the
Progressive President

2. Essential Questions

3. How do presidents get elected?
http://www.commoncraft.com/video/elec
ting-us-president

4. Can youCan you
identifyidentify
different typesdifferent types
of campaignof campaign
ads?ads?
GOALGOAL

5. Types of Campaign
Adds
Bandwagon
Cardstacking
Contrast
Glittering
Generalities
Mudslinging
Plain Folks
Testimonial
Transfer

6. Bandwagon
An attempt to convey a sense of momentum
and to generate a positive “everybody’s doin’
it so you should too” mentality.

7. Cardstacking
Use of statistics, often in a one-side
manner. It may omit information that is
crucial to drawing an informed or balanced
conclusion.

8. Contrast
Juxtaposing positive images of one’s
candidacy with negative images of the
opponent in the same ad.

9. Glittering Generalities-
Usually the first type of ad
used in a campaign. These
spots are usually used to
introduce a candidate to the
voters. Ads are almost always
positive. Designed to leave a
good first impression. Uses
vague words and phrases that
have a positive effect on the
viewer and appeal to a variety
of interests.

10. Mudslinging
 Called attack ads. They make assertions
about the opponent in a variety of
unflattering ways. Name calling and/or
groundless assertions about one candidate by
his/her opponents. This advertising strategy
is used by a candidate primarily to create a
negative impression of one’s opponent. This
strategy may backfire and create a negative
impression of the candidate who is
responsible for the creation of the negative
ad if used excessively or in a manner that is
perceived as tasteless, false, deceptive, or
going too far.

11. Plain Folks
An attempt by a candidate to appeal to the
average voter as just “one of the people.”

12. Testimonial
Endorsements from celebrities or other
well-known people.

13. Transfer
Use of popular symbols to create a positive
connotation for the candidate or the use of
negative or controversial symbols to create
a negative connotation of one’s opponent.

14. Directions 1/3
1. A president is assigned to
your group.
2. Read information about
the three progressive
presidents from the
textbook.
3. Fill in the graphic
organizers.

15. What are two majorWhat are two major
achievements forachievements for
each Progressiveeach Progressive
President?President?
GOALGOAL

16. Set up your notes
Theodore Roosevelt’s Presidency
Progressive achievements
Progressive failures
William Howard Taft’s Presidency
Progressive achievements
Progressive failures
Woodrow Wilson
Progressive achievements
Progressive failures

17. Did you include the
following vocabulary:
Square Deal
Payne-Aldrich
Tariff
New Freedom
Clayton Antitrust
Act
Pure Food and Drug
Act
Keating-Owen Child
Labor Act
Preservation and
conservation of the
environment
Federal Reserve
System
Amendments- 16th
,
17th
, 18th
, and 19th

18. What are threeWhat are three
achievements of myachievements of my
ProgressiveProgressive
President?President?
GOALGOAL

19. Exemplar
Write down characteristics that make this an
effective campaign ad.

20. RAFT Writing
 Role- Your advertising firm has been hired to create
a campaign commercial, using one of the methods
discussed in class, to promote your candidate.
 Audience- Your audience in the general public and
specifically our class. Be careful to define any
terms they may not be familiar with.
 Format- A recorded or live three minute
presentation of a campaign ad-style commercial.
 Topic- The fictitious election of 1920. It is after all
three have completed their terms in office and
World War I did not happen.

21. Directions 2/3
4. Storyboard ideas for your ad.
5. Conduct additional research.
6. Write the script for your ad.
 Include factual information from your
textbook and other resources. This
information should be highlighted or
underlined.
 Use the different types of strategies used in
political campaign ads.

22. Directions 3/3
7. Revise the script.
8. Rehearse the script.
9. Find other materials for your product.
Speech ideas- costumes, posters, buttons
Podcast ideas- sound effects
Video ideas- visuals, sound effects
10. Create your final product.
11. Turn in finished product and rubric.

23. Choice of Products
1. Three minute minimum oral speech
2. One minute minimum radio ad (podcast).
3. One minute minimum television ad (video
clip).
Please note: Your product must clearly
include the participation of all group
members.

24. Processing Activity
Rank the Progressive Presidents in order
of effectiveness. Use at least three
accomplishments of the President to
defend your answer.