1. ANJAN THAKUR
B – 371, Sarita Vihar, New Delhi 110076
Contact: +91 9560002802; Email: anjan_thakur@yahoo.com
SENIOR MANAGEMENT PROFESSIONAL - SALES & MARKETING/ CHANNEL MANAGEMENT &
DEVELOPMENT / STRATEGIC BUSINESS DEVELOPMENT
Offering an impressive experience of 25+ years in repeatedly producing sustained revenue and turnaround growth
SUMMARY OF SKILLS
• Seasoned and versatile management professional with cross-functional experience acquired over the years with highly reputed
business establishments, specialized skills Sustainable Business Growth, Channel Development/ Management, Strategic Sales
& Marketing Planning, General Management, Business Development, Promotional Activities, Key Accounts Management,
Relationship Management, P&L Accountability and Team Management.
• Currently spearheading as Senior Director, Channel Partners & Alliances with CA Technologies. Expertise in strategy
formulation and sales & marketing plans for the company, setting up all processes related to product management and creating
the roadmap for the products.
• Demonstrated ability in providing thought leadership, influence and hands-on engagement in order to develop, direct and
implement the innovation culture for business development, resulting in best in class solutions that meet global customers’
needs.
• Highly skilled in driving high-value revenue and profit plans, adept at cost optimization, building prolific strategic alliances to
position organization for long-term profitability and enhanced productivity and performance
• Proven ability in establishing the distribution infrastructure and developing strong network of channel partners – large
System Integrators, Dealers, Distributors, etc to widen product distribution and deeper market penetration.
• Remain on the cutting-edge driving new business through leveraging foresight for building lasting client relationships,
establishing new-to-market products, pioneering new methodologies and clinching repeat business.
• Core strengths are innovating, insight and capabilities to manage challenges that bring out the best in people and bring them
together towards a shared sense of purpose.
Core Competencies
Visionary, Strategy, Execution & Leadership ♦ Alliance Management ♦ Telesales Operations & New Customer Acquisition ♦ New
Accounts Development ♦ Institutional Sales ♦ Strategy formulation (Product, Price, Promotion and Placement) ♦ Brand Building ♦ P/L
& Performance Improvement ♦ Territory Management ♦ Deal Structuring & Negotiations ♦ Growth Management ♦ Budgeting/Sales
Forecasting ♦ Stocks & Inventory Management ♦ Relationship Management ♦ Risk Management ♦ Competition Analysis ♦ Sales
Target Achievement ♦ Training Skills ♦ Brand Visibility Development ♦ Manpower appointment & Product Training ♦ New Product
Launch and Performance
PROFESSIONAL EXPERIENCE
CA TECHNOLOGIES since Nov’15
Senior Director, Channel Partners & Alliances
• Responsible for increasing sales revenues, exceeding targeted goals, developing profitable & productive business relationships
and building an extensive client base with distinction of accomplishing multi-fold revenue increase.
• Managing existing large Global Solution Partners like Wipro, HCL, TCS, Infosys, HP and IBM and increase relationships with Tech
Mahindra, L&T InfoTech, E&Y & Deloitte.
• Efficiently managing Channel business for India sub-continent delivering revenue for Govt., Enterprise and BFSI business
• Ensuring fulfillment through large S.Is primarily with bids in Govt. projects
• Skillfully increasing channel capacity through enablement & certification.
• Maintaining active interaction with existing clients to rebuild confidence ensuring prolonged retention. Exploring new business

2. opportunities through systematic prospecting to generate business enquiries.
• Providing a new direction and thought leadership to the company, developing & implementing strategies while managing
overall profitability of the operations.
INFOR INDIA PVT. LTD. Nov’10 – Nov’15
Director Sales and Country Head (Channels)
Director, Global Channel Operations & Strategic Alliances (India)
As a Director Sales and Country Head (Channels)
• Responsible for managing India subcontinent In-direct business revenue, planning & forecasting.
• Managed new product introductions into India market, devise & execute market development strategies also managed
Customer & Partner satisfaction metrics.
• Implementing strategies for business development, develop & expand market share for achievement of revenue.
• Achieving primary sales targets on a monthly, quarterly and annual basis.
• Acted as a Press spokesperson
Achievements
• Developed Indirect business share from 8% to 56% in 5 years
• Over achieved the targets for New Customer Acquisition every year.
• Kept C&P satisfaction index well over worldwide norm
As a Director, Global Channel Operations & Strategic Alliances (India)
• Acted as a member of Worldwide team to devise a worldwide channel program (Infor Partner Network) which was launched in
2011
• Signed and managed TCS & IBM as Global Partners
• Successfully rolled out IPN program in India including recruitment, onboarding, enablement & certification, market
development activities utilizing MDF, funnel generation and revenue.
• Increased tier 2 partner base from 4 to 50 in two years
Achievements
• Successfully launched IPN program worldwide and was adjudged the best channel program consecutively for 3 years.
• IBM and TCS were the first 2 global partners signed and became strong partners for Infor worldwide.
• Had a base of 40 active partners and more than 60 partners in the program which was the foundation resulting in a very strong
Indirect business in later years.
MICROSOFT CORPORATION Dec’06 – Jun’10
Lead - Breadth Sales and Distribution
Lead – New Customer Acquisition (A.P)
Achievement
• Grew India Breadth business (SMB) by 42% (YOY) and India was the 2nd largest Breadth business in the world (2010).
• Successfully setup a tele-sales unit through a vendor with 10 people to start database profiling and call outs for New Customer
acquisition. It became the largest Inside Sales for MS across business with more than 120 seats.
• Introduced sub-distribution to nullify cartel formation with the two big distributors and eventually signed up three more
distributors to focus on geo expansion and product focus (Rashi, Neoteric and Compuage).
INTEL TECHNOLOGY (INDIA) PVT. LTD. Apr’05 – Nov’06
Country Sales Manager (Channels) India Subcontinent
Achievements:
• Delivered in excess of 500 million USD from India subcontinent business for FY06.
• Successfully designed and implemented the COEM program for the channels. The program specifically recognizes and
encourages second tier S.Is like PCS, eSys, Xenitis, Millennium and Sahara to compete with local OEMs and MNC brands in their

3. segments and grow the total available market size.
• Launched the ‘Verified By Intel’, program in India, which was an effort to grow the assembled Laptop market for the channel.
• Launched the Distribution Associate Program (sub distribution model) in India by bringing the top 15 traders in the country into
a program to increase reach.
• Have been awarded the ‘Most Innovative Manager’ award under Intel’s Managing Through People’ (MTP) program, 2006.
MICROSOFT CORPORATION (INDIA) PVT. LTD. Jan’00 – Apr’05
Lead Assurance Circle Program
Partner Account Manager (North & East)
Account Manager (OEM)
NIIT LTD. Mar’97 - Dec’99
Head of Sales - LSBU (European Operations)
BDM (UK and USA)
BDM (Asia Pacific)
WIPRO LTD., SOFTWARE Mar’94 - Feb’97
Channel Manager (North & East)
Territory Manager (North)
Territory Manager (North – Upcountry)
DATAPRO SOFTWARE PVT. LTD. Jan’92 - Feb’94
Branch Sales Manager (North)
Area Manager
BRADMA OF INDIA LTD. Jul’89 - Dec’91
Area Manager
VAISHALI INTERNATIONAL (SOLE REPRESENTATIVES OF US STEEL CORPORATION) Jul’87 - May’89
Product Sales Manager
EDUCATIONAL CREDENTIALS
Post Graduate Course in Computer Software Application
NIIT Ltd.
Graduated in Commerce
Delhi University
Languages Known: English, Hindi and Bengali
References: Available on Request