1. AMITH MUTHAPPA
Area Sales Manager – Karnataka
Bangalore Karnataka, India
Mobile: +91 9886699306
E-Mail: amithmuthappa@gmial.com
Skype Id: amithmuthappa@gmail.com
OBJECTIVE
 Seeking suitable position in the field of Business Development, where my expertise can be broadly utilized
towards growth
SUMMARY
 Experience: Dynamic and seasoned professional, with over 9 years of Sales experience, with excellence in
Institutional Trade and Marketing activities. Demonstrated excellence in Brand Management, Business
Development, Relationship Management and Customer Service Management. Currently, associated as an Area
Sales Manager, with Geoscope Exim Pvt Ltd
 Excellence: Excellent Relationship-Builder and decisive leader who overcomes seemingly insurmountable
challenges driving superior level of performance in business expansion and achieving bottom-line growth.
Cross-cultural leader with persuasive management style and a proven record of building and retaining high
performance teams. Expert in conceptualizing and orchestrating Branding campaigns that effectively reinforce
and build brand imagery.
 Personal Traits: Outspoken and an effective communicator in terms of both written and verbal skills, with
engagement teams, clients and stakeholders.
SKILL SET
 Sales/ Marketing/Business Development
 Relationship Management
 Customer Relationship Management
 Sales Operations
 Brand Management
 Relationship Management
 Institutional Trade
 Market Research
 Strategic Management
 Networking
 Team Building & Motivation
EDUCATION
 Master of Business Administration (Marketing & Human Resource), Indian Academy School of Business
Management, India (2007)
 Bachelor of Business Management (Marketing), Bangalore University, India (2004)
LANGUAGE SKILLS
 Fluent in English
ACHIEVEMENTS
Bagged the following awards
 Super Star Award (Highest Productivity and Accuracy) for 1st quarter 2009
 Live Wire Award (Team Spirit) for 1st quarter 2008
 Best Performance Award (Rising Star Award) Dec 2007
 Played a stellar role in launching imported brandy in the Karnataka market & was successful in getting the
volume
 Received a certificate for conducting Brandy Appreciation programs at Rotary Clubs

2. WORK EXPERIENCE
Organizations Designation Duration
Geoscope Exim Pvt. Ltd, India Area Sales Manager Nov 2011 – Till Date
John Distilleries Private Limited, India Area Sales Manager Mar 2009 – Nov 2011
AXA Business Services Private Limited, India Process Specialist Oct 2007 – Feb 2009
ACCOUNTABILITIES
Area Sales Manager at Geoscope Exim Pvt. Ltd, India
 Spearheading the Sales Department activities, and working closely with the team to achieve the targets
 Analyzing industry, trade and consumer insight in the territory, identifying opportunities
 Developing growth strategies and ensuring effective execution on ground
 Overseeing merchandising and marketing promotion activities in the state
 Devising Sales Strategies and executing visible promotion and channels strategy in the state
 Identifying the new client and promoting the business with them
 Handling correspondence with KSBCL Depots all over Bangalore & Up country
 Promoting the new products to the existing customers and introducing it in the market & creating awareness in
the market. Also handling the marketing activities.
 Motivating the team members to achieve their goals and targets and boosting the interrelationship within the team
 Establishing performance goals to sales department employees, and monitoring performance on a continual basis
 Developing, maintaining and improving business relations with existing/ new customers of the Company
 Managing the activities like hiring, training, supervising & leading high performing marketing teams and
monitoring monthly performance
 Conducting the team meeting and frequently communicating with the team members & the Distributor
 Interacting with the existing customers, solving their queries encouraging them to promote our brand and
keeping the healthy relationship with the them
 Managing local agencies/vendors for ensuring quality visibility and promotional product and service
 Achieving primary & secondary number on Quarterly basis
 Managing monthly RR marketing plan, budget, sales strategy & increasing the market share
Area Sales Manager (Institution Trade/Marketing Activities) at John Distilleries Private Limited
 Spearheaded the Institution sales, oversaw the marketing activities
 Involved in analysis of Budgets
 Devised promotion planning
 Conceptualized and developed territory marketing plans in line with the company marketing plans
 Involved in setting up of destination goals (Trials, Share, Margins etc), developed and defined strategies (based
on consumer attitudinal and behavioral learning's, market information, market mix learning's from past actions
on the brand, competitive analysis, system capabilities, budget availability) tactics and activities/programmers
to achieve it
 Develop and ensure execution of presence (visibility) and promotions strategies for entire brand portfolio in the
territory in line with company's overall marketing plan.
 Supported Sales & Distribution programs / initiatives to build the Sales & Distribution infrastructure
 Executed all merchandising activities in the state in the close coordination with the respective sales team
 Customized merchandising needs for Off/On premise
 Provided support to the sales teams for running all brand promotions and tracking effectiveness of all
promotions by market
 Defined controls and timely settlement of all activities
 Assist in supplier handling at the local branch level to ensure quality execution
 Handling the TMRs (Trade marketing reps) and promoters to deliver consistent result in all the promotion
activities
 Managing local agencies/vendors for ensuring quality visibility and promotional product and service
Process Specialist at AXA Business Service Pvt Ltd
 Assessed Claims & policy through in house marketing
 Oversaw Data Management, and acted as a point for any clarification regarding the process

3.  Played a key role in coordinating with the team members to meet the SLA and allocated work among the team
members
 Processed all the documents sent by customer to the company in the given time period with specified accuracy
& productivity
 Assisted Client queries, provided statement of invoices to clients
 Maintained relationship with Clients on daily basis
AVAILABILITY
 Willing to Relocate
 Have work authorization for Canada
REFERENCES
 Available upon request