1. VEDANT SHARMA
Brand and Marketing Manager
AREAS OF EXPERTISE
Marketing Plans
Brand Management
Brand Communication
Media Planning
Brand Promotion
Public Relations
Client Development
Digital Marketing
B2B and B2C
Competitor Analysis
Marketing Mix
Product Mix
Market Research
Retail Management
PROFESSIONAL
MBA in Brand & Marketing
from TASMAC, Pune aff. to
University of Wales, U.K.
PERSONAL SKILLS
Positive attitude
Influencing Skills
Creative
Patient
Leadership
PERSONAL DETAILS
Vedant Sharma
#477-A, Dadpura Street,
Dera Bassi, Distt. Mohali
Punjab- 140507
PERSONAL SUMMARY
A highly efficient, innovative and methodical brand & marketing manager
with extensive experience of supporting sales departments by reviewing,
developing, defining their overall marketing strategy. Can relate well with
people at all levels and has the flexibility of working well as part of a team
or individually. Comfortable working in a fast paced, hands-on, growth
orientated work environment and possessing a proven ability to ensure that
brand messages, standards and communications are understood and
implemented effectively.
Now looking forward to a making a significant contribution to the marketing
department of a company that offers genuine opportunities for progression.
WORK EXPERIENCE:
1) Working with STYLAM Industries Limited as Assistant Manager
-Brand - ALL INDIA (04.09.2015 till date)
ROLES AND RESPONSIBILITIES:
• Creating brand strategy including but not limited to ATL and BTL
Communication
• Devise and execute Brand Promotion strategies, and Brand Positioning
Strategies.
• To implement brand promotion activities to create awareness about the
Product range and category.
• Creating marketing policies for the brand for effective brand promotion.
• Identifying and finalizing of brand partners ATL and BTL
communication and managing them to achieve desired objectives.
• Directing and coordinating with the PR agency to ensure effective PR
communication for the Brand and company.
• To develop innovative methods to increase the Brand recognition in the
market.
• To create and manage Digital Marketing by web banners through
Google Adwords and manage Social Media Facebook, Twitter &
YouTube for the Brand and Company.
• Creating innovative POS materials/displays for the product and brand
with end-to-end responsibility.
• To manage all Brand materials viz. Catalogues, Fliers, POP,

2. M: 91 9876973757(P)
E: shavedant@gmail.com
DOB: 08/12/1987
Driving License: Yes
Passport: Yes
Nationality: Indian
Marital Status: Single
Language known: English,
Hindi, Punjabi
Hobbies: Listening to
Music, Sports, Driving,
Reading Books
Promotional material, E-mailers, etc.
• Ensure proper display of products, branding material and availability of
marketing collaterals at dealer Showrooms all over India.
• Interact closely with the sales team to analyze the challenges faced by
the product in the market and form solutions to address these challenges.
• Coordinating with the advertising agency for the design development of
marketing collaterals including content (product brochures, fit-out
manuals, invites, backdrop designs, catalogues for the events, etc)
• Negotiating with the various agencies for advertising, printing,
production costs for onsite signage, events & promotions and outdoor
sites.
• To develop and build the overall positioning strategies and to sustain the
same through various marketing tools.
• To devise impactful & cost-effective Media planning & Media buying
across multiple mediums including television, print, other ATL and
digital, to help determine the optimal channel mix for future and current
campaigns, optimize ROI and suggest the optimal media mixes while
negotiating to maximize efficiency for investments being made.
2) Worked with DEVIATE Enterprises (P) Ltd. as a Brand &
Marketing Manager - North India (01.01.2013 to 31.08.2015)
Handling Three Brands at a time:
a) FORGIATO- Luxury Alloy Wheels for Supercars from USA –
PAN India.
b) HANKOOK, World’s No.7 Premium Tyre Brand – North India
ROLES AND RESPONSIBILITIES:
• Devise marketing plan with initiating ATL & BTL activities for
HANKOOK, Korea & FORGIATO, USA with coordinating their
respective Head Office.
• Work with the advertising agencies in preparing Campaigns, Inshop
Branding, POPs & catalogues & other BTL activities like Unipoles,
flex, banners etc.
• Utilizing various advertising mediums like TV, Print Media, Internet,
etc. to Implement Marketing & Advertisement Campaigns.
• Devise and Execute product positioning & communication strategy.
• Analysing & evaluating marketing opportunities to measure the market
potentials & future demands.
• Evolving key USP’s of the product to create competitive differentiation
from the competitors.

3. • Work closely with sales team to drive monthly volumes.
• Designing and conceptualizing events & promotions activities.
• Negotiating with the various advertising and PR agencies for
advertising, printing, production costs for onsite signage, events &
promotions and outdoor sites.
• Coordinating with the agencies for the development of brand identities.
• Responsible for Govt. and Corporate tie-ups.
Advertisements - HANKOOK:
• Published Ads in various English, Hindi & Punjabi Newspapers.
• Published articles in newspapers as a PR
• Broadcast TV commercial on Zee News
• Operating Facebook Page as a Social Marketing
MAGAZINE AD - FORGIATO:
• Design creative and published in Auto Car India Magazine.
MOTORSPORT EVENTS - HANKOOK TYRES:
• 5th
& 6th
OYA Auto-Cross & Moto-Cross cum Off-Roading Mega Motor
Sport Event in Chandigarh.
• Speed Sprint (Car Rally) in Chandigarh.
• Speed Sprint (Car Rally) for in Ludhiana.
• Indian Oil Mega Event in Chandigarh, Punjab, H.P. and J&K.
MOTORSPORT EVENTS – FORGIATO ALLOYS:
• Chandigarh Super Car & Bike Show was organized by Times of India
newspaper.
ANNUAL EVENTS:
• Organized the Annual HANKOOK DEALER MEET in Hotel Taj,
Chandigarh.
3) Worked with Ambala Coach Builders as a Brand & Marketing
Manager (05.05.11 to 31.12.2012)
ROLES AND RESPONSIBILITIES:
• Devise marketing plan with initiating BTL activities like banner,
pamphlets, brochures, etc.
• Responsible for conceptualizing, developing, planning & executing
Brand strategy for product extension.
• Analysing, Evaluating & Creating a new demand for the existing
products.
• Constantly improving business development activities.
• Develop partnerships & alliance with international companies to meet

4. strategic objectives.
• Responsible for Preparing Tenders and Maintaining the documentation
related with Tenders.
• Organise meetings with Gazette Officers, Bureaucrats and Top
Management of the organization to clarify their doubts for the existing
products to meet their requirement.
4) Worked with Brandesign, New Delhi as an Astt. Marketing
Manager (12.10.09 to 02.05.11)
ROLES AND RESPONSIBILITIES:
• Product positioning, communication & channel differentiation strategy
• Devise marketing plan with initiating ATL & BTL activities for New
Product launches & existing products.
• Preparing Campaigns, Inshop Branding, POPs & catalogues & other
BTL activities like flex, banners etc.
• Utilizing various advertising mediums like Print Media, Internet, etc. to
Implement Marketing & Advertisement Campaigns.
• Analysing & evaluating marketing opportunities to measure the market
potentials & future demands.
• Create differentiations through product, service & channel by
appropriate marketing support.
• Evolving key USP’s for the product to create competitive differentiation
for HNI Clients.
• Work closely with sales team to drive monthly volumes and drive
category distribution.
• Conceptualizing new product launch plans, coordinating with various
departments to undertake development activities in packaging,
designing, launch placements and subsequently launch events etc.
5) Worked with NAUTICA, (Luxury Lifestyle Brand) as Store
Manager of Pune (16.06.08 to 01.07.09). (Apparels, Watches,
Perfumes, Shoes, Bags and Home )
ROLES AND RESPONSIBILITIES:
• Responsible for smooth operations of the store in terms of Sales,
Inventory, Team and Merchandising.
• Conceptualising Visual Merchandising displays, windows & design
of retail outlets for maintenance of a high-end store image.
• Making Business Plans of the all the operating stores in Pune.
• Maintaining Replenishment Report, Attendance Report, Daily Sales

5. Report, Inward and Outward Stock Reports, Duty Roaster, Customer
Requirement Report.
• Preparing and analysing category brand wise details.
• Implementing strategies for meeting the budgeted stores targets.
• Ensuring customer service is of high standard and takes corrective
action if required.
• Preparing and analysing MIS reports for enhancing the business
• Presentation on Product Mix of NAUTICA Store.
ACADEMIC QUALIFICATIONS:
• MBA in Marketing* (Full Time) from TASMAC, Pune affiliated by
University of Wales, United Kingdom (2008) One of the oldest and
third largest university in U.K.
• B.A. with Advertisement & Sales Management from SD College,
Chandigarh affiliated by Panjab University (2006)
• 12th
from Sri Sukhmani International School, Dera Bassi (Pb)
affiliated by CBSE (2003)
• 10th
from Sri Sukhmani International School, Dera Bassi (Pb)
affiliated by CBSE (2001)
* Dissertation (Research) on “Factors of Brand Awareness influencing
Consumers’ Brand Preference in an Unfamiliar Environment”

6. Report, Inward and Outward Stock Reports, Duty Roaster, Customer
Requirement Report.
• Preparing and analysing category brand wise details.
• Implementing strategies for meeting the budgeted stores targets.
• Ensuring customer service is of high standard and takes corrective
action if required.
• Preparing and analysing MIS reports for enhancing the business
• Presentation on Product Mix of NAUTICA Store.
ACADEMIC QUALIFICATIONS:
• MBA in Marketing* (Full Time) from TASMAC, Pune affiliated by
University of Wales, United Kingdom (2008) One of the oldest and
third largest university in U.K.
• B.A. with Advertisement & Sales Management from SD College,
Chandigarh affiliated by Panjab University (2006)
• 12th
from Sri Sukhmani International School, Dera Bassi (Pb)
affiliated by CBSE (2003)
• 10th
from Sri Sukhmani International School, Dera Bassi (Pb)
affiliated by CBSE (2001)
* Dissertation (Research) on “Factors of Brand Awareness influencing
Consumers’ Brand Preference in an Unfamiliar Environment”