1. RESUME
Atul Kumar (M-38)
Ranchi, IndiaRanchi, India
Contact : +91 9771499935 E-Mail: atulpuma@gmail.comContact : +91 9771499935 E-Mail: atulpuma@gmail.com
Middle Level assignments of Business Development with an organization of repute.
Profile Summary
• A dynamic professional with work exp. In Business Development, Profit centre
Management, Key Account Management.
• Holds the credit of gaining International Exposure by working in Africa & GCC Middle
East Countries and Eastern India region.
• A proactive business planner with expertise in market development with skill in key
account management and business operations.
• An out of the box thinker with a proven track record of increasing market share,
streamline work flow & increasing no. of channel partners for reputed business house.
• An effective communication with problem solving & presentation skills.
Professional Accomplishment
• Steered efforts to increasing number of channel partners & doubled the business of
Paints & Lens in Eastern India.
• Efficiently & effectively managed business deals with channel partners, Branch
Operations & team management in India & Africa
• Oversaw the establishment of State of the Art lens manufacturing unit with Branch
office and re-launch of Vision Rx Lens in Ranchi-Jharkhand, Eastern India market
• Penetrated into each small district / suburbs of Jharkhand & developed business,
handled branch viz production, accounts, customer service etc.
• Increased number of Dealers & Distributor successfully by 80 %, Sales figure
increased by 40% every year.
• Created country database of retailers for wholesales of lens & frames, Prepared
wholesales business plan, trading terms & policies to start-up
• Prepared business proposals and started wholesales operations in the country.
Core Competencies
• Sales & collection plan, branch operations, achieving sales target, Advertising,
merchandising, branding, Implementation of sales promotions & monitoring, New
product launching, CRM, Conduct products training, Retail market research &
competitors activities.
• Create a healthy work atmosphere among subordinates.
• Setting up sales promotions & monitoring enhance POS materials. Customer
segmentation, advertising campaign, Buying trend analysis & provide customer
service.
2. • Publicity & publication, printing, internet marketing, digital marketing, Cold calls to
corporate accounts to identify & tap business opportunities.
• Optimize footfall and returns per sq.ft., ensure SKU placement in line, understand
customer needs / requirements.
• Added new customers & maintained existing all to meet given sales targets.
Missionary calls to painters, architects, builders, projects etc. Organized successfully
Painters, Dealers & Architects meets.
• Increased market share with help of aggressive marketing strategies, Prepared sales
plan-product wise, dealer wise and approved from management, Designed sales plan
for wholesales & get discounts from suppliers.
• Worked strictly upon trading terms agreed upon by the retailers, Delegations of work
to subordinate and motivate them to achieve targets, Administration of branch
activities / operations.
• Dealing with govt. authorities for smooth operation of branch.
Employment Details
2014 – Till date : Eyecon - Eye Wear & Care., Retail Sales Manager.
Place : Ranchi, Jharkhand
Product : Eye Wear & Care - Ophthalmic Lenses, Frames, sunglasses & Contact
Lens
• Educating patients on the use of spectacles and ophthalmic lenses.
• Suggesting corrective spectacles frames, lenses, contact lenses and other visual aids.
• Indenting, Merchandising, Branding, Man power management, Time Management.
etc.
2013 : Bahrain Optician PLC- , Wholesale Manager.
Place : Bahrain (GCC-Middle East).
Product : Ophthalmic Lens, Frame, sunglasses.
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Sun Optical Technologies PLC., Domestic & Export Market Dev.
Manager
Place : Ethiopia (East Africa).
Product : Eye Care - Ophthalmic Lenses, Frames & sunglasses. (Trading
Company)
2009 – 2012 : Vision RX Lens Pvt. Ltd. , Area Sales Manager.
(B.M)
Place : Ranchi, Jharkhand – India
Product : Eye Care - Ophthalmic Lens. (Manufacturing Company)
Accomplishments:
Handling branch, State of the art lab operations and achieved branch sales target.
Advertising, merchandising, branding, Implementation of HO sales promotions &
monitoring.
New product launching, CRM, Conduct products training, MIS.
Retail market research & competitors activities, Profitability of the branch.
3. Authority delegation, Create & maintain a healthy work atmosphere in lab to
achieve target production
2001 – 2006 : Berger Paints India Ltd. (Rajdoot Division)., Sr. Sales
Representative
Place : Bihar & Jharkhand
Product : Building material (Paints Manufacturing Company)
Accomplishment :
Distinctively developed channel partners resulting increase in sales.
Significantly implemented expansion plan & penetrated into untapped market.
Efficiently managed high end B2B customers, Key accounts & credit management.
MIS, forecasting, budgeting and planning of sales and collection.
Previous Experience
2007 : Stallion Nigeria Ltd. , Business Development
Manager
Place : Nigeria. (West Africa)
Product : Commodity – Indian / Thai Rice, Bulding Materials - Tiles, (Trading Comp.)
2008 : Al-Motawa Trading Company. , Marketing Manager.
Place : Dammam –Saudi Arabia (GCC- Middle East).
Product : Consumer Electronics -TV, Refrigerator, W/M (Trading Company)
Academic Qualifications
M.B.A. -Marketing from L. N. M. I.- Magadh University - Patna (Regular Course) Year
2000
B.A. from Allahabad University –Allahabad, U.P. (India- Regular) Year 1998
Basic computer course from NIIT on Internet Application & MS-office. Year 1998
Certificate course from SILMO – Ophthalmic lens sales. Year 2012
Post Graduate Diploma-International Business Operations Year 2015
Personal Details
Nationality : Indian.
Marital Status : Married
Languages Known : Hindi, English & Arabic (Learning)
Date: 28
th
April’2016
Place: Ranchi, Jharkhand, India Atul Kumar
