Nielsen regularly tracks the children’s book consumer market through its BookScan data and on-going consumer surveys. In this presentation, they’ll look at trends in book buying behaviors among parents and kids – and help publishers understand what that means for the future of both print and digital children’s book sales.
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
Kids Books Online and Off: Changing Buying Behaviors in the Digital Age (Nielsen - Jo Henry - Jonathan Nowell)
1. KIDS BOOKS ONLINE AND OFF:
CHANGING BEHAVIOR IN THE DIGITAL WORLD
Jonathan Nowell and Jo Henry
Nielsen Book
January 13th 2014
2. AGENDA
• DATA SOURCES
• TRENDS IN PRINT AND EBOOKS
• TRENDS IN HOW AND WHERE PURCHASED
• TRENDS IN PRICING
• TRENDS IN DISCOVERY
• TRENDS N ACTIVITIES