Licensing 360: Branding and Licensing in the World of Kids Entertainment (Eric Huang, Made In Me)

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Eric Huang, formerly at Disney, Penguin, and Mind Candy, now works with all manner of kids' brand owners and creators of IP – from publishers to broadcasters to museums and film studios – helping them build forward-thinking digital strategies and multi-format/multi-media approaches to brand development. Eric has seen licensing, franchising, and brand development from all angles, and he will help book publishers better understand both the business of buying licenses to publish books and the business of selling licenses to make product from powerful book brands.

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Licensing 360: Branding and Licensing in the World of Kids Entertainment (Eric Huang, Made In Me)

  1. 1. Made in Me
  2. 2. LICENSING
  3. 3. INBOUND OUTBOUND
  4. 4. Made in Me
  5. 5. • STORY • BRAND • SPEED OVER FORMAT MANAGEMENT
  6. 6. Made in Me eric@madeinme.com @dinoboy89

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